Generate Impressions With Dynamic Digital Outdoor Advertising

Digital screens utilise the scale and visibility of traditional, recognisable billboard ads with the flexibility of digital displays. Brands can use video and moving graphics, update creatives as often as they like, or schedule different messages to run based on campaign needs.

These billboards are primarily located in major cities, prominent roadside locations, and other high-traffic areas such as pedestrianised city centres and retail spaces, making them suited to campaigns ranging from local brand awareness to national brand activations.

Airports are often a high-demand location for brand advertisers and are well suited to digital advertising formats, with everything from large-format screens to eye-level and overhead displays throughout terminals, passenger routes, business lounges, and baggage collection areas.

Digital airport campaigns help businesses engage travellers and frequent flyers at different stages of their journey, tailoring campaigns to specific terminals, airports, or audiences.

Screens are increasingly prevalent across public transport services, including rail stations, ticketing kiosks, underground metros, and other transport hubs like bus depots, shelters, and passenger service areas.

Companies can use these placements to reach commuters, tourists, and regular travellers on cross-country and long-haul or everyday journeys, using the flexibility of digital creative to overcome the limitations of traditional printed formats and often combining multiple transport environments to achieve greater coverage.

Digital street furniture advertising uses screens strategically placed at eye level as part of the urban infrastructure in some of the world’s most-visited cities, including bus shelters, kiosks, and purpose-designed advertising infrastructure.

These formats provide a unique opportunity to communicate brand messaging with pedestrians, commuters and shoppers at street level, while also combining changing creatives and localised branding linked to nearby attractions, services or brands.

Place-centric advertising focuses on positioning ads within specific settings, such as gyms, university campuses, conference centres, commercial districts, supermarkets, high streets, and shopping centres, where core audiences are more likely to be.

Brands use these tactical locations to ensure their campaigns appear as close as possible to relevant consumer activities, whether they want to support a product launch, encourage viewers to visit a local store or venue, or build ongoing awareness.