International Advertising
Billboard advertising in Canada
Billboard advertising in Canada
Broaden Brand Exposure In Canada’s Affluent Market With Billboard Advertising in Canada
Thinking of investing in billboard advertising in Canada? Canada has long presented a strong, appealing market for international brand advertisers. It has a stable and wealthy economy, a diverse media landscape, and an inclusive culture focusing on innovative, creative, added-value and authentic brands.
The population of over 40 million is augmented by an influx of more than 18 million global travellers every year, exposing out-of-home billboards to huge audiences. Most tourists and business professionals arrive from the US, the UK, France, Germany, Mexico, and India.
A business-friendly economy and well-established commercial districts in high-visitor destinations like Ontario, British Columbia, and Quebec provide brands with an opportunity to capture some of the $25.5 billion in annual non-resident spending and take advantage of favourable exchange rates, boosting returns on investments in billboard advertising.
Why Advertise on Canadian Billboards?
Like many countries with vast geographical areas, Canadian advertising and billboard locations are centred around modern, vibrant cities, including Toronto, Montreal, Calgary, Ottawa, Edmonton, and Vancouver. These urban areas are home to the densest populations, the vast majority of Canadian and international businesses, and high-visitor attractions.
That means our researchers can pinpoint specific billboard placements, transport routes, airports, and arterial motorways that are consistent with the audiences and demographics you want to engage with while extending every display to a wide variety of viewers.
Brands can choose focal points like Old Montreal or areas in Toronto close to St. Lawrence Market or the CN Tower - a national icon - or position their promotions and marketing within central Vancouver, near the Capilano Suspension Bridge.
They can also utilise the volumes of spectators flocking to arenas, including the Commonwealth Stadium with a capacity of 56,000 and cultural venues like The Butchart Gardens in Victoria to align their offers with events and sports tournaments.
Why One Day?
We are a fully integrated marketing and advertising agency, which means we incorporate a comprehensive range of skills, talent, and advisory support within one team.
One Day helps brands create impactful, high-return international advertising campaigns and select optimal locations, from countries to specific districts, where your ad spend will generate the greatest returns and impressions.
Backed by cutting-edge ad tech media planning and buying expertise, we collaborate with brands of every size, whether extending their reach into new geographical locations, gaining market share from the competition or brand exposure from niche consumer audiences.
Speak to our team about advertising in Canada today.
Advertise on Canadian Billboards: Key Formats
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![Traditional Billboard Advertising in Canada]()
Traditional Billboard Advertising in Canada
Billboards have long been an accessible and cost-efficient form of out-of-home advertising. Canada offers numerous prime placements, such as Yonge-Dundas Square in Toronto, Granville Street in Vancouver, and Robson Street in downtown Montreal, where audiences are actively looking to spend.
Full-size, height-mounted billboards maximise impressions and elevate your branding over the crowds, while direct, eye-level, and strategically positioned billboards around major highways like the 400 and 401 routes can drive higher responsiveness from almost limitless viewers.
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![Digital Billboard Promotions]()
Digital Billboard Promotions
Immersive, video, and revolving digital billboards harness the latest in creativity to showcase promotions, visuals, and data-led messaging. Many are positioned in the highest-traffic indoor leisure, retail, and entertainment complexes.
Brands utilise digital screens in West Edmonton Mall, the largest in Canada, and in shopping centres like Square One, Mississauga, Metropolis in Burnaby and Toronto’s Eaton Centre, gaining repeat exposure from locals and workforces and extending brand awareness among tourists and visitors.
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![Transit Billboards]()
Transit Billboards
Transport advertising can work incredibly well since brands can choose stations, shelters, routes, and connections most frequented by their ideal audiences—from commuter stops for those marketing toward professionals and business owners to platforms close to tourist attractions and universities for visitors and students.
Options are naturally varied but include billboard promotions on the Toronto Transit Commission subway system, Montreal’s buses, commuter trains and subways, the SkyTrain and SeaBus in Vancouver, and the C-Train services in Calgary.
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![Canada Airport Billboards]()
Canada Airport Billboards
Airport advertising is one of the most effective methods of out-of-home marketing, given the huge audiences who travel through airport terminals every day, the extended dwell times while passengers wait for connections and services, and the diversity of audiences arriving and departing from international destinations.
Billboards, both digital and static, are available throughout Canada's airports. Many brands focus on Toronto Pearson, given that it carries the most passenger traffic of any Canadian airport and is the second largest across North America in terms of global service users.
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![Place-Based Billboards]()
Place-Based Billboards
Location-focused billboards capitalise on detailed audience research and ad tech, specifying the placements, billboard formats, promotional messaging, and display times that will extract the greatest engagement with the target audience and align with the places where they tend to consume advertising promotions.
Examples of place-centric billboards can include tourist-centred billboards around transport routes to Niagara Falls, promotions for retail and luxury brands close to Fallsview Casino Resort, and advertising designed to attract attention from professionals and investors adjacent to the Metro Toronto Convention Centre.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
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Klaudia
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“At One Day Agency, we specialise in delivering international campaigns that feel local—because they are. Whether it’s a hyper-targeted OOH push in Toronto or a cross-country digital strategy, our team combines on-the-ground expertise in Canada with global campaign experience to make brands truly stand out.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Yes, there are ample opportunities for global brands to use out-of-home advertising to utilise the Canadian market and attract audience reactions—although they must be conscious of the regulations since these can differ between provinces and municipalities.
In general, the Canadian outdoor advertising rules are straightforward. They prohibit the promotion of anything illegal, harmful, or offensive. Billboards cannot infringe on copyright and cannot be located close to schools and other establishments intended for young people.
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Quebec is an autonomous province with slightly different requirements. Outdoor advertising, including billboards, must include at least a minimal percentage of French if the brand, product, or service being advertised is communicated in English.
Of course, the One Day team can provide further advice about the ideal locations, provinces, cities, and municipalities in Canada where your billboards are most likely to deliver the highest possible engagements and ensure your creatives, imagery, and messaging are fully compliant with all the relevant rules and outdoor advertising legislation.
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Billboard Advertising in Canada.