International Advertising
Advertise in France.
Advertise in France with One Day Agency
Engage With New Audiences With French Advertising
The French marketing sector is incredibly buoyant, with spending on out-of-home campaigns expected to climb to over €1.24 billion by the end of this year. This presents brands with an active and vibrant market to achieve excellent impressions.
Combining the 68 million population with a thriving tourism industry that welcomes over 100 million annual visitors, there are ample opportunities to showcase brand promotions and communications to enormous audiences, with superb cost-efficiencies due to competitive pricing.
Companies keen to reach new viewers, demographics and communities can leverage billboards, transport ads and digital promotional screens to tap into the third-biggest ad market across Europe, with a strong focus on creativity and innovation.
Why Advertise in France?
French cities, high-usage road networks, visitor attractions, affluent business districts and busy retail and shopping areas provide a wide variety of advertising placements with varied benefits and audiences to ensure you prompt the desired reactions.
For example, high-profile billboard advertising can greatly improve brand awareness among audiences throughout France and diverse European and international visitor groups.
Advertising campaigns in larger cities, including Paris, Toulouse, Marseille, and Lyon, are prime settings for brand advertising. Results are achieved through classic billboard promotions, high-traction roadside placements, and contemporary moving billboards.
Several aspects of France’s economy support these returns and stimulate improvements in brand market share. These include the strength and stability of the economy, a consumer market that is often favourable to less affluent jurisdictions, and a rich culture and interest in fashion, design, and art
Why One Day?
Our accomplished media planners work with a broad array of brands, from ambitious start-ups with strong value propositions to heritage brands keen to establish themselves in the European market or appeal directly to French consumers or businesses as part of their expansion strategies.
We provide comprehensive assistance from initial campaign design and research through to analytics to help select optimal French advertising placements and promotional formats, as well as ongoing campaign monitoring and tracking to extract quantifiable metrics about the results achieved.
French Advertising Formats
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![High Profile Billboards]()
High Profile Billboards
French billboards range from the unmissable vast billboards that rise above the city skylines or are featured on prominent buildings to more direct eye-level light boards or posters shown alongside familiar street furniture that forms part of the urban landscape.
In larger cities with consistent visitor numbers, billboards can also be selected that are seen regularly or several times a day by the double-decker sightseeing buses that travel around the attractions and by passing motorists, passengers, and public transport users.
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![Digital Billboards and Screens]()
Digital Billboards and Screens
Utilising high-visibility LED screens, digital promotional displays attract maximum attention and remain noticeable in all weather conditions, from day to night. Often a preferable medium in trendy visitor areas and the central Parisian arrondissements, digital screens can be optimised using localised data.
For example, a digital billboard might adjust depending on the weather, the time of day, the number of passersby, local events being staged simultaneously, or any other metrics that add context and relevance.
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![Transport Advertising Campaigns]()
Transport Advertising Campaigns
Public transport networks across France attract high ridership numbers, with promotional displays available around the Paris Metro, which has 300 stations; the Transports en Commun Lyonnais, which serves 72 municipalities; the Réseau Express Régional, a hybrid rapid transit and rail system; and the nationwide rail network.
Onboard, in-station and shelter ads are also found in and around parking facilities in every major city centre and near airports, such as Paris Charles de Gaulle, Paris Beauvais, Lyon-Saint Exupéry Airport, and Marseille Provence Airport, all of which have hundreds of thousands of service users annually.
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![Retail and Place-based Advertising]()
Retail and Place-based Advertising
Digital and static ad displays work effectively in larger retail spaces, from indoor shopping malls and leisure complexes to busy regional shopping districts and areas famed for their boutiques and high-end eateries.
Brands can also select billboards near iconic visitor attractions and landmarks or arenas and event spaces with high visitor numbers, such as the Stade de France and Pierre Mauroy Stadium.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“At One Day Agency, our Paris-based team combines local expertise with global vision, delivering tailored advertising strategies that resonate with French audiences and drive results. Your gateway to impactful campaigns in France starts here.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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You'll find a range of billboard options, with some located alongside larger multi-storey buildings or structures such as motorway bridges and car parks. In contrast, others are positioned inside train stations or as free-standing billboards close to road networks.
There isn't a right or wrong digital billboard format, but we recommend conducting sufficient market and location analysis to ensure any displays you pick provide ample opportunities to showcase your messaging to your target demographics.
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Every campaign is different, and the first step is to think about your budget, time sensitivities, goals, and overall brand objectives. These can influence the way your campaign is structured and formatted and the cost of the billboards, digital panels, or transport ads you decide to incorporate.
For example, two-week outdoor campaigns could be a great way to position your brand in central French commercial areas in the run-up to a big seasonal event, but a more targeted short-term digital promotion for a product on offer or newly launched in a retail centre may be more effective in that scenario.
Likewise, digital billboards are often assumed to be more expensive. Still, the ability to rotate displays or share a panel with other revolving ads and the flexibility to select specific times for promotional communications can be extremely cost-effective.
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The One Day global advertising team is always on hand to assist if you need more information about promoting your brand in France, developing a high-return campaign, or choosing the best display formats to achieve your expectations.
Please get in touch at your convenience, and we’ll run through all of the options that we think are best suited to your requirements and specifications.
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