Media Planning and Buying. National and International.

Media Buying Agency

An Integrated Media Buying Agency.

Specialising in truly integrated media plans and at the leading edge of media planning using unique in-house software, we are a media buying agency with experience across brands of all shapes and sizes. Nationally and Internationally.

We are an integrated media agency with offices in Manchester, London and Warsaw, bridging the gaps between creative and media, delivering high-performing advertising and marketing campaigns for B2C and B2B brands of all sizes.

Our team is not broken into different specialities, for example, ATL and BTL, and instead all fields of expertise are integrated on a single team delivering truly integrated campaigns with carefully balanced plans prioritising the quality of the touch point. Our plans are aided by first-of-its-kind media planning software developed in-house that allows unmatched media planning regardless of media owner, format, and more.

International OOH

Our Most Recent Media Buying Campaigns.

Truly integrated media planning and buying.

The lines between above-the-line and below-the-line media are more blurred than ever and we are in a unique position to deliver high-performing advertising and marketing campaigns and activations.

Did you know that 75% of views on YouTube, without targeting, get delivered to Smart TV? And can Broadcast Video On-Demand be delivered as effectively as a Meta campaign? More than ever before, it is important to look at media through audience behaviour, a journey, rather than audience groups or splits between ATL and BTL. The moment and quality of the touch point are key.

Our team is made up of experts in their fields across digital, creative, media planning, TV, and more, placing them in a unique position to plan and execute high-performing media planning.

Media Planning Tech

Latest OOH Case Study

Out-of-Home Media

We cover all out-of-home media planning and buying, from of course Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising and more. As an agency, we have competitive media buying power and decades of media planning experience to get the best value.

Digital Media

We have an all-senior digital expert covering all media in-house, such as the usual suspects like Display, Paid Social, PPC, YouTube, Podcasts and more. But we can also deliver some of the more relevant media, such as Connected TV, across Amazon Video and Netflix.

TV and VOD Media

TV media planning and buying have changed considerably. Linear views are down year-on-year in the UK, and there are more streaming services than ever before. It is important to consider carefully campaign goals aligned with the TV spot and audience behaviours.

Our team has a more updated view on media planning without any biases that can better align your brand’s goals and campaign to today’s TV and VOD.

Experiential and Sponsorships

In a world of oversaturated advertising, experiential activations and sponsorships are more important than ever to cut through that noise. From a fully wrapped taxi, shopping mall or train station activation, to product placement on a TV show, we cover it all. All are bespoke to your budget and goals.

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“One Day has no departments or role splits. Media is media, being digital or TV. So as a single team with expertise in different fields, we can deliver media buying and campaigns, driving the most out of your target audience that I’ve not seen anywhere else thus far.”

Ricardo Seixas, Founder and CEO, One Day Agency

Latest Media Buying Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Delivering media planning and buying for renowned brands.

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

Frequently Asked Questions.

Media buying is the process of purchasing advertising space and time on various media channels to promote a product or service.
A media buying strategy involves understanding the target audience, setting clear objectives, selecting the right media channels, and determining the budget and timing for the ad placements.
Media planning involves identifying the best media channels and the right mix to achieve marketing goals, while media buying is the process of negotiating and purchasing the actual ad space and time.