Social Media Advertising
Advertise on TikTok
TikTok Advertising Agency: Advertise on TikTok With One Day
TikTok Advertising Agency: Advertise on TikTok With One Day
TikTok has swiftly become one of the most dominant platforms for digital advertising, with an astonishing 1.5 billion active monthly users. Of those, over 30 million UK users spend an average of 90 minutes using the app, presenting an enormous viewer base for brand marketers.
The ability to jump onto viral trends, publish highly creative video-based ads, and focus on storytelling enables brands to create genuine rapport with their target audiences and remain relevant to younger viewers.
One Day helps brands show up natively, creatively, and confidently on TikTok. We don’t just run ads—we help you become part of the scroll.
The Advantages of TikTok Advertising
Short-form TikTok ads deliver powerful results, with each promotion displayed in full-screen size and capturing impressions from primarily Millennial and Gen Z viewers.
TikTok’s algorithm prioritises premium placements for high-quality and relevant video content, removing barriers to entry for smaller and growing brands. With every ad, there is the potential for it to go viral.
Brands can select from numerous ad formats, including influencer partnerships, challenges, sponsored filters, and organic content published through their business TikTok channels.
TikTok Advertising Model
TikTok’s advertising model is built around high engagement, short-form video, and native-style content that blends into the For You feed. It’s designed to let brands tap into trends, creators, and hyper-targeted audiences across the full funnel—from awareness to conversions.
Brands start by setting TikTok advertising objectives, whether growing their brand awareness or achieving upticks in click-through rates.
They then create a budget and select specific targeting priorities, using varied bidding methods that depend on their ad formatting and the scope of their campaign.
TikTok offers options to upload videos, create shorts from scratch, add ad copy directly into the platform and develop calls to action to activate responses.
The model is designed to enable all brands, regardless of size, to create campaigns that feel organic and native, aligning them with their target audiences, while also producing user-centric content that viewers want to see and that doesn't interrupt the user experience.
Types of TikTok Ads
In-Feed TikTok Videos
Native video ads pop up in users' For You feeds, with options to insert clickable links to take viewers to app download pages, product sales pages or web landing pages. Because these ads blend in with organic non-sponsored content, they can achieve excellent interaction rates and remain cost-effective.
TopView TikTok Ads
These ads are the first that viewers will see when they open the TikTok app, featuring a full-screen video for optimal visibility. The prominence of this ad placement attracts brands who want as much exposure as possible and to make a strong first impression with new consumer segments.
TikTok Spark Ads
Spark ads initiate engagement by posting content from your own brand page, helping to build credibility and leverage trust with target viewers. Brands with existing content on the platform can utilise Spark ads as a way to repurpose promotions.
Branded Hashtag Challenges
TikTok challenges were one of the first features to gain traction, and today, they remain a great way to publish a new idea or fun challenge, often utilising influencer partnerships and in-app promotions to ensure high levels of awareness and engagement.
TikTok Effects and Filters
Businesses can creatively engage with their audiences by creating sponsored effects and filters that enhance brand familiarity and trust without appearing promotional. Impressions and interactions are driven by shares, with users creating their own videos using the sponsored effect or filter to share them with their own followers.
Who Is TikTok Advertising For?
TikTok has become the go-to platform for brands that want to connect with younger audience demographics, engage with consumers in a familiar and entertaining environment, and build awareness as quickly as possible. The sectors most engaged in TikTok ads include:
Retail and fashion brands, showcasing styling ideas, trending products and new launches.
Beauty and skincare companies, many of which now publish video product hacks, unboxing videos, and tutorials for users to follow.
Food and drink producers, developing TikTok ads from recipes and cooking competitions to trending content such as ‘TikTok made me buy it’ ads.
Gaming and entertainment firms, which use the style of TikTok to share gameplay videos, trailers and fan-centric events.
E-commerce and tech businesses leverage TikTok ads to share demos, releases, and promotions, encouraging users to download an app or create an account.
The trick to successful TikTok advertising is all in making content fun and immersive, using the sheer volume of users to develop better brand authenticity and to maximise your persona as a business that is creative and in tune with the latest trends.
Why Advertise on TikTok?
Brands that engage in TikTok advertising achieve compelling results, often surpassing those available through conventional marketing formats or advertising on other social media platforms. They include:
Generating a massive reach among younger audiences with high spending power.
Developing excellent brand awareness with organic ads that aren’t intrusive.
Using advanced targeting functions to connect with demographics based on their interests, the devices they’re using, their ages, genders or behaviours.
Benefiting from direct response reactions, with the option to insert ads into in-app displays and features, or promote products through the TikTok Shop.
By rethinking the visual interface of an ad, brands can insert themselves into this creator-focused space and ensure they're poised to amplify brand familiarity or enter into collaborations with creators who already have huge audiences.
How Can One Day Help?
One Day blends the technical expertise of our ad tech and media planning consultants with the creativity and passion our digital advertising and creative teams bring, providing our clients with an end-to-end service from a seasoned TikTok advertising partner.
Whether you’re new to TikTok and need to find the most efficient ways to identify trends, want to incorporate influencer partnerships into your marketing campaigns, or need to create scroll-stopping ads that gain viral attention, our all-senior team can assist.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“TikTok is where culture happens in real time, and at One Day Agency, we help your brand lead the conversation. Through creative, native-first campaigns, we turn scrolls into stops and views into engagement, connecting you with audiences who are ready to watch, share, and act.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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TikTok ads are available in multiple formats, which means budgets are largely dependent on a bidding format. Those costs can then be influenced by the format you've chosen and the level of competition, with options to bid on a cost per click, per mille (thousand), or per action basis.
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There’s no doubt that TikTok ads can be a novel approach for many brands, but with the right support, any business can achieve success, whether it's a challenger brand, a new start-up, or an existing business looking to scale.
