Advertising Formats
Building Wraps Advertising
A leading Building Wraps Advertising Agency.
Maximise Marketing Reach With Full-Size Building Wrap Advertising
Building wraps provide an innovative way to take the power and scale of a billboard and amplify it over the frontage of a building, with diverse options from wraps that cover a glass façade, are strategically positioned on an aspect facing motorists, or used to conceal construction and development sites.
Depending on the location and nature of the building, brands can use quality, durable, and full-colour vinyl wraps with one-way vision films that are invisible from inside or decorative panels and decals that deliver a lasting impression.
The benefits are compelling. You can use your own buildings as a backdrop for your advertising campaigns, extend the size and visibility of messaging and graphics you would otherwise display on a billboard, and position building wraps in the heart of busy commercial, visitor, and retail districts.
Why Use Building Wraps Advertising?
Building wraps communicate advertising and promotions to vast audiences, and don't restrict the view of your marketing to specific groups, given that one building wrap is exposed to motorists, pedestrians, public transport users, and residents passing by the building every day.
Building wraps are used to generate a dramatic impact, promote high-profile events, and catalyse interest in branding campaigns, and they are more visible than any alternative. They act as a dominant focal point in the skyline, either in your local area or the most visited capital cities.
Brands also use building wraps to bring awareness to charitable and social causes and leverage the dual advantage of protecting a building frontage or safeguarding a construction site while providing a space for prominent advertising displays.
Building wraps deliver ongoing brand exposure for the duration of the campaign, and usually involve static costs to erect the signage, making them incredibly cost-effective and with a lower carbon footprint than some more conventional forms of outdoor advertising.
Why One Day?
One Day is a team of all-senior advertising and marketing specialists with international reach. We work with brands of every size, designing, researching and developing impactful campaigns for businesses from ambitious and innovative startups to multinational firms establishing a presence in a new area and challengers looking to break into competitive markets.
With access to leading ad tech, media planning and buying resources, a limitless range of advertising formats, and cross-channel digital, social, and out-of-home marketing available from one team, we provide an end-to-end service to ensure our clients stand out and see measurable returns from their advertising campaigns.
Building Wraps Advertising: Key Formats
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![Full Building Wraps]()
Full Building Wraps
Total or full wraps utilise every inch of advertising real estate and can be installed on any smooth surface—ideal for modern office buildings, skyscrapers, stadiums, hotels, conference centres, and shopping malls. There is the option to extend the wrap around every visible side or take over the entirety of the main aspect.
Branded promotions, events, or messaging are impossible to overlook. They can transform your existing property assets into outdoor advertising displays or make the most of marketing space available in high-traffic commercial and residential areas.
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![Frontage Building Wrap Banners]()
Frontage Building Wrap Banners
Entrance wraps are created to capture attention from users entering any space, whether a railway station or airport terminal, a commercial place of work, a cinema or entertainment complex, or even a car parking facility.
Tactically positioned building wraps can be placed on main doors at full height, around revolving doors for a continually moving display, or erected to cover the primary entrance points, windows and doors.
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![One-Storey and Wraparound Building Wraps]()
One-Storey and Wraparound Building Wraps
Highlight building wraps cover a full storey or a partial side of a building and provide cost efficiencies without compromising on the impact building wraps can make. Examples could include positioning graphics across the upper floor of a shopping centre, which ensures banners are visible even at a distance.
Part of the appeal of wraparound wraps is that, especially for multi-floor spaces, they eliminate the added expense of hiring specialist equipment to install a conventional banner and use one-way films and vinyls to deliver the same effect in minimal time.
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![Feature Building Wrap Advertising]()
Feature Building Wrap Advertising
Feature wraps work incredibly well at making the best possible use of feature windows, aspects of a building or specific areas that are most visible to passersby, pedestrians and building users, without needing to invest in a larger-scale wrap.
Analysing audience behaviours and reactions ensures you can design a strategic building wrap that draws the eye, augments the aesthetic appeal of a residential or office space, and is highly visible up close, from further away, and in any light conditions.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“At One Day Agency, we specialise in turning iconic architecture into high-impact brand canvases. Whether it’s a city-centre landmark or a high-traffic façade, our team handles every aspect—from securing permissions to creative execution—ensuring your building wrap delivers maximum visibility, standout creative, and measurable brand fame.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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In short, building wraps work like billboards, although with no restrictions or capacity limitations on the size of your advertising, since this can be extended to cover the whole outer surface of a building, or designed to cover specific features, entrances, windows and doors.
Some brands use building wraps advertising to brighten their premises and ensure these are memorable, attention-grabbing and distinctive, while others install building wraps as a promotional exercise and to transform the outer appearance of a site under construction.
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There are several options, and much might depend on the duration and nature of the campaign, and whether you wish to install wraps on your own premises or building, or to access property spaces in city centres with high population densities and significant volumes of foot traffic.
Vinyl wraps and films are ideal for glass frontages and modern buildings, whereas brick or concrete structures tend to be wrapped with a type of PVC mesh, which has a similar visual effect and is weather-resistant and durable.
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We can provide input based on your requirements, since every building wrap advertising project is created around your brand’s objectives, the size and position of the structure, and the types of impressions or reactions you want to encourage.
Short-term wraps are readily available, but if you want an advertising campaign that will remain bright, fresh and professional, high-quality wrap materials engineered for durability can last for years with a little maintenance.
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Building Wraps Advertising and Media planning.