One Day Agency
In the Press
Ricardo Seixas, CEO of One Day Agency, has warned that travel companies are using AI-driven tracking tools to monitor browsing behaviour, past purchases, and even social media activity, allowing them to predict holiday plans and inflate prices. He advises rejecting all cookies when prompted, disabling targeted ads, and clearing browsing data—steps that can stop algorithms from using your search patterns to trigger price hikes and potentially save travellers hundreds on flights and hotels.
One Day Agency proudly participated in Channel 4’s Content Creatives Scheme, hosting Manchester-based trainee Daniel for a 16-week placement. “It is crucial for organisations to provide firsthand experiences and opportunities to aspiring professionals—something that everyone at One Day strongly supports,” said Ricardo Seixas, Founder & CEO. “Our engagement with Channel 4’s scheme was outstanding, and we had the privilege of working with an exceptionally talented young man whose work ethic and motivation added immense value to our team and inspired us all.”
Ricardo Seixas, CEO of One Day Agency, has warned that travel companies are increasingly using AI-powered prediction tools to analyse online behaviour and raise prices for would-be holidaymakers. “Most people tick consent boxes without reading them properly, giving away far more personal data than they realise,” he says. By rejecting all cookies, disabling targeted ads, and limiting tracking, travellers can prevent algorithms from using their search patterns to push up prices—potentially saving hundreds when booking flights or accommodation.
Ricardo Seixas, CEO of One Day Agency, has warned that travel companies are using AI-powered tracking tools and cookies to detect when people are planning holidays, allowing them to raise prices based on search behaviour. By rejecting all cookies, disabling targeted ads, and clearing browsing data before booking, travellers can avoid these algorithm-driven price hikes—potentially saving hundreds on flights and hotels.
One Day Agency’s CEO, Ricardo Seixas, warns that many travellers unknowingly pay inflated prices due to AI-driven cookie tracking, which detects holiday planning behaviours and raises costs accordingly. “Algorithms pick up digital breadcrumbs from our online activity—like searches for flights, hotels, or even sun cream—and use them to justify price hikes,” he explains. His advice for beating the system is simple: reject all cookies where possible, disable targeted ads, and clear browsing data before searching, helping holidaymakers save potentially hundreds on their next trip.
Research by One Day Agency has ranked the Cotswolds as the UK’s top business hub outside London, placing ninth nationally with 6,787 businesses per 100,000 residents. The study compared business numbers to population across the country, with Westminster topping the list. CEO Ricardo Seixas noted that thriving entrepreneurial areas not only have a high density of businesses but also attract skilled workers, leverage government support, and foster innovation to meet market demand.
Just six months after launching, Manchester-based One Day Agency, founded by ex-Google Ricardo Seixas, won Global Biddable Agency of the Year and Best Use of Research at the Global Digital Excellence Awards. Recognised for its agile response during the early COVID-19 lockdown, the agency transformed fast-fashion client Femme Luxe’s strategy using proprietary tools to track emerging market trends and search intent in real time, applying insights across all channels.
Travel companies are increasingly using AI tools and cookie tracking to analyse previous searches and show personalised holiday offers — often at inflated prices, warns Ricardo Seixas from One Day Agency.
Prolific North’s inaugural Independent Agencies to Watch list for 2023 named 15 fast-growing agencies across the North, highlighting those achieving standout growth, innovation, and impact. Featured among them, One Day Agency, founded in 2019 by CEO Ricardo Seixas, has expanded rapidly with new offices in London and Philadelphia. The agency recently won a major multinational pitch with the Jordan Tourism Board to deliver its “Kingdom of Time” OOH campaign across 10 European countries, and reported £3.5m turnover in 2022 alongside moving into a new 2,000 sq ft Manchester HQ.
GM Business Growth Hub has unveiled 25 businesses for the second cohort of its ASCEND Scale Up Programme, including Greater Manchester names like Distology, Hip Pop, Vypr, and One Day Agency. Running until March 2026, the nine-month initiative, delivered with KPMG, offers mentorship, coworking space, industry exposure, and a trip to the Web Summit in Lisbon to connect with global leaders and investors. Designed to accelerate high-growth companies, ASCEND builds on last year’s success, which saw participants secure new markets, partnerships, and revenue growth.
Research by One Day Agency, using ONS data, has named Westminster the UK’s most entrepreneurial area with 25,411 businesses per 100,000 residents, followed by Camden and Islington. London boroughs dominate the top 10, with only Bromsgrove, Hertsmere, and the Cotswolds breaking into the list from outside the capital. At the other end, Knowsley ranks lowest with just 2,204 businesses per 100,000 residents, highlighting a north–south divide driven by differences in investment access, networking opportunities, and infrastructure.
One Day, a marketing agency, partnered with the Polish Tourism Organisation to create a generative AI-designed campaign promoting Warsaw and Gdansk to UK nationals. The campaign utilised AI-generated images, hyper-realistic dioramas, and motion graphics, running across Meta, Snapchat, and TikTok. This project marked a first for both the organisation and agency, showcasing the potential of AI in accelerating the creative process.
One Day Agency was appointed to raise awareness for BigCommerce in Sweden and Denmark. The campaign, launched in Stockholm and Copenhagen, targets a business audience and people interested in e-commerce.
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