VOD Advertising

Advertise on Channel 4

Channel 4 Advertising Agency: Advertise on Channel 4 with One Day

Reach diverse households across the UK with Channel 4 ads

Channel 4 is a huge part of the TV entertainment segment in the UK, and a trusted, familiar platform for audiences of every age, given its history that stretches back over four decades. Today, the publicly owned, commercially funded channel is well known as an innovative space for progressive programming.

The introduction of video-on-demand streaming services via Channel 4 streaming, previously called All4, makes it an even more compelling option for ambitious brand marketers, with the portfolio now comprising More4, E4, and 4seven alongside the mainstream free-to-watch channel.

Businesses that want maximum visibility and to be perceived as culturally relevant and appealing to younger audiences can tap into this diverse range of channels and viewing options, targeting the strong presence Channel 4 retains, especially within the 16 to 34-year-old age group.

Book a video call

The Advantages of Channel 4 Advertising

Brands can reach as many as 30 million viewers every month across the Channel 4 portfolio, with a high proportion of trend-driven and digital-first younger adults, students and professionals to whom the channel's programming is designed to appeal.

Options to blend on-demand streaming ads and linear ads through mainstream programming provide a huge amount of flexibility, with data-backed targeting to ensure campaigns are shown to the most relevant viewer groups.
Advancements in digital services mean marketers can pick from an extended range of formats, including programmatic campaigns across streaming services.
Premium ad placements during premiers and finales of high-viewer programmes can provide excellent returns, with examples that include Married at First Sight, The Great British Bake Off and Big Brother.

Channel 4 Advertising Model

Marketers new to Channel 4 advertising can pick from a number of potential ad formats or can combine numerous formats across the streaming and mainstream programming to augment reach and ensure regular viewers have repeat exposure to campaigns.

Media buying options include CPM pricing, based on the cost per thousand impressions, used for Channel 4 streaming, as well as seasonal costs for sponsorship and product placement packages.
Programmatic buying provides businesses with more dynamic bidding based on their budgets and the ad spots that will prove most beneficial, alongside options to use customised targeting to ensure campaigns are contextual and relevant.
Premium ad placements and high viewer shows command higher budgets, particularly during flagship series, although programmatic streaming campaigns and regional ads are available at a significantly lower entry point.

Importantly, Channel 4 advertising is accessible, with sliding scale costs that can start from as little as a few hundred pounds for breakfast TV slots, through to much larger budgets for peak viewing placements.

Types of Channel 4 Ads

Linear Channel 4 Promotions

Traditional TV advertising remains an appealing option given the scope of the viewer audiences who tune into Channel 4, with most slots running for up to 30 seconds, and targeted either towards nationwide audiences or to specific regional areas.

Contact Us
Channel 4 Sponsorship Packages

Businesses can opt to sponsor some or all of Channel 4's most popular programmes, including soaps like Hollyoaks, or select niche and audience-specific episodes or series that tap into hobbies or interests that align with their core consumer demographics.

Book A Video Call
Product Placements

Like many major TV channels, Channel 4 provides opportunities to negotiate product placement agreements, which can introduce a product or branded item naturally and seamlessly into content without the interruption of an ad reel.

Get A Quote
Digital Channel 4 Streaming Ads

Channel 4 streaming offers on-demand viewing and is highly popular with younger audiences. It provides options to insert pre- and mid-roll ads within streaming content, pause ads that appear when the user pauses their entertainment, and display ads that pop up during live streams.

Call Us

Who Is Channel 4 Advertising For?

Channel 4 is a mainstay in British entertainment, with a large proportion of UK adults watching at least some of its shows, episodes, or broadcasts. This makes the platform an exciting place for most brands to advertise. These include:

Entertainment companies, which align their campaigns with fresh programming or specific broadcasts that are a natural fit for the products or services they wish to promote.
Food and drink producers, who utilise the massive audience sizes during peak viewing times to reach large viewer numbers, and drive sales volumes.
Localised firms use precision targeting features to showcase promotions within specific regional areas, ideal for niche markets or brands that serve particular geographical jurisdictions where they want to gain traction.

Targeting features make Channel 4 advertising more cost-efficient, ensuring ads are shown to the right viewers at the right times without creating impressions that are unlikely to convert into sales, website visits, or social media follows.

Why Advertise on Channel 4?

Audience engagement metrics through Channel 4 surpass those of many other national broadcast channels, and it is established as a platform of choice for urban and younger audiences who value the option to stream content, as well as watch pre-scheduled shows.

Brands can use creative ads to draw attention and interest, combining digital promotions via on-demand Channel 4 streaming with linear and even interactive in-app ads.
Access to viewer data enables businesses to be strategic in their audience targeting, ensuring they know which programmes, episodes or series their desired viewer is most likely to watch, and when in that broadcast to insert their promotion.
As a publicly owned platform, Channel 4 is trusted and perceived as credible, something brands can use to their advantage when introducing products or services to new audience segments.

As the first European channel to introduce video on demand ads back in 2019, Channel 4 has retained its reputation as one of the best places to reach large-scale audiences via both smart TVs and in-home devices, and through mobile and small-screen tablets.

How Can One Day Help?

Our role as your advertising agency is to ensure you achieve the outcomes you want from Channel 4 advertising, whether you’re new to broadcast promotions, want to combine digital and linear ads, or are looking to secure high-profile sponsorships.

We have in-depth expertise navigating Channel 4 ads, optimising the returns and prices you pay per impression, while ensuring you're seen and connected to some of the most-loved broadcasts, including sporting events, soaps and reality TV series.

Our Work

Latest Social Media Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Motorsports - Experiential OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Channel 4 can offer compelling returns for brand advertisers. Still, it's always crucial you recognise the depth of competition for primetime placements during flagship programming and use smart creatives that younger audiences will relate to and enjoy!”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

There is no fixed price or budget required, as the cost will depend on whether you are advertising through Channel 4 streaming, via the standard broadcast channel, or looking for a mixture of dynamic and linear promotions.
You are welcome to get in touch, and we’ll provide more personalised guidance about the pricing associated with the type of campaign you’re intending to create.

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”