Advertising Formats
Boat Advertising
A leading Boat Advertising Agency.
Make Waves for Your Brand With High-Impression Boat Advertising Campaigns
Advertisers who want to stand out from the crowd, maximise familiarity and ensure they augment brand awareness among large audiences are increasingly looking at marine and boat marketing – as a unique, unconventional and attention-grabbing advertising formats.
Boat billboards and wrapped boats can range from ferries and leisure yachts to tourist boats and commercial vessels used to haul supplies, equipment, and vehicles across rivers, waterways, seafronts, and the channel.
The benefits can be compelling, aligning brands with iconic tourist attractions that are seen and photographed thousands of times a day. Businesses can also create targeted boat advertising for commuters and frequent users reliant on ferry services or capture excitement with dynamic, unmissable full-height advertising on luxury yachts.
Why Use Boat Advertising?
Waterways are largely untapped marketing resources, yet remain a focal point and backdrop, from the Thames winding its way through central London, marinas and harbours in prestigious, high-end areas like Ice Wharf and Regent’s Canal, and the Mersey, the famous river that runs right through Liverpool.
Of course, boat advertising campaigns are far from limited to the UK, which means advertisers can take advantage of opportunities across Europe and further afield. Brands can expand their campaigns to specific cities or regions, demographics or areas – most of which have high-traffic waterfronts, promenades, coastlines or riverfronts that are bustling areas of commerce and tourism.
Advertisers can also focus on the experiential side of boat advertising through takeovers and branding across fleets or static fixtures, including family-friendly entertainment zones, water sports events, cruise ships, and pontoon billboards.
Why One Day?
One Day has years of expertise in coordinating highly visible, impactful advertising campaigns. With a worldwide reach and extensive media planning experience, we support brands of all sizes, providing comprehensive assistance from initial concepts and creatives to monitoring campaign outcomes and impressions.
Whether it’s a full fleet takeover, pontoon billboard, or branded presence at water-based events, we combine speed, creativity and media know-how to deliver campaigns that turn heads and drive results.
We understand the power of experiential formats and know how to navigate the logistics, permissions, and placements that come with boat advertising. From cruise ships to family-friendly waterfronts, we bring your brand to life—on the water and in front of the right audience.
Boat Advertising: Key Formats
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![Ferry-Based Advertising]()
Ferry-Based Advertising
Water ferries are a familiar part of commuting, travelling, and getting around numerous cities. They provide convenient, low-cost transport between docks and metro stops. Advertising offers many of the advantages of alternative public transport campaigns, capturing attention when audiences have extended dwell times.
Brands can, for instance, initiate ferry takeovers with vast billboards emblazoned on the sides, incorporate boat advertising with marketing messaging at boarding points and pontoons, or choose more targeted onboard displays aimed at regular users.
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![Vinyl Boat Wraps]()
Vinyl Boat Wraps
Boat wraps use the latest in vinyl wrapping technology and can have immersive effects, from pearlescent and metallic wraps to lettering that stands out, matches the livery of a well-known sports team or boat service, or positions a brand alongside a luxury yacht, sports vessel, or catamaran.
Similarly to vehicle wraps, the quality of branding is essential. This means that these attention-grabbing boats act like continually moving billboards, transporting your promotions, offerings, or branding throughout commercial districts, high-end marinas, and harbourfronts, exposing communications to large audiences along the way.
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![Digital River Marketing]()
Digital River Marketing
Particularly impactful in high-traffic cities and metropolitan areas, digital screens mounted as floating mobile billboards provide superb levels of interaction and can react to data points such as the weather, the position of the billboard, local events, or the time of day to adjust the messaging shown to improve relevance.
Many digital marine billboards are fixed to a static point, alongside famous tourist attractions, close to marinas and harbourfronts that are centres for fine dining, leisure and visitors, or around commercial and trading districts in densely populated urban locations.
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![Boat Taxi Advertising]()
Boat Taxi Advertising
River taxis provide the opportunity to create public outdoor advertising at an unprecedented scale. The largest vessels can incorporate billboards as much as nine times the size of a comparable display used on a land-based taxi or bus service.
Often designed to appeal to the demographics using these services most, whether families or commuters, professionals or visitors, brands use the scale and size of these advertising displays to ensure their products or services are instantly recognisable and associated with the city or location where they are being marketed.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Boat advertising offers unmatched visibility across high-footfall waterfronts, coastal cities, and iconic river routes. At One Day Agency, we turn moving vessels into eye-catching brand statements—whether it’s a sail banner gliding past urban landmarks or a fully wrapped boat cruising through peak summer hotspots. With creative execution and strategic placement, we help brands own the water and command attention from land and sea.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Marine communities around the world tend to be affluent, which gives brands a simple way to position themselves in districts, areas, and demographics with high levels of consumer spending, a key interest in added value or premium brands, and who are receptive to marketing shown in a familiar space with which they choose to interact.
However, the opposite concept also applies, with brands using ferries, boat taxis and other vessels or installations within the infrastructure of marinas and waterways to expose branding to potentially vast audiences without barriers to engagement or visibility that are so common in built-up urban areas.
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If you're a brand in the hospitality, entertainment or leisure space and are keen to ensure visitors and tourists have your brand at the front of their minds, one of the best options is to utilise tour boat wraps or onboard billboards.
These panels are highly visible and prominent, positioning your services or products directly in front of the audiences you most want to engage with.
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There are countless potential formats, and we’ve summarised just a few examples here. You could, for instance, combine static billboards in prevalent spots in and around marinas or harbours, close to intersections or motorways, and complement that messaging with ferry wraps or mobile boat marketing.
Our advice is to contact the One Day team at your convenience to discuss the options. We'll analyse your core audience demographics and the timings or placements most relevant to your advertising objectives and offer independent recommendations about the best ways to maximise the returns against your advertising budget.
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Boat Advertising and Media planning.