Creative Advertising
AI Ad Creative
Creative AI
With One Day Agency
Unlock limitless creativity with Creative AI ads.
Generative AI has had one of the biggest impacts on creative ad development in decades. With AI Ad creative, One Day’s design teams unlock a new level of possibility for brands, where ideas move at the speed of imagination and creative limits simply don’t exist.
AI creativity doesn’t replace human insight or in-depth knowledge of your core target customer. However, it allows us to design distinctive, on-brand visuals, from evocative scenes and dynamic environments to compelling characters, all built to elevate your campaign concepts and express exactly what your ads are meant to say.
One Day’s AI-powered creative has already transformed results for ambitious brands, delivering standout visuals, faster turnarounds, and campaigns that truly connect. From bold startups to global names, our AI design approach is proving that when human creativity meets intelligent technology, extraordinary things happen.
The Advantages of AI Ad Creatives
We believe that creative AI ad generation is the future. Here’s why:
No creative limits: Instantly generate and explore ideas, styles, and concepts that push beyond traditional boundaries.
Faster turnaround: Produce high-quality visuals and campaign assets in hours, not weeks.
Smarter insights: Use data-driven intelligence to guide creative decisions and optimise performance in real time.
Consistent branding: Ensure every ad stays perfectly aligned with your brand identity and message.
Scalable creativity: Adapt and localise campaigns effortlessly across platforms, audiences, and markets.
Cost efficiency: Reduce production costs while maintaining premium, high-impact visuals.
Endless iteration: Test, tweak, and refine creative assets instantly for maximum engagement and ROI.
Future-ready innovation: Stay ahead of the curve by embracing technology that evolves with the industry.
AI Creative Ad Development
Our creative processes are always designed around what you, as our client, want from your newest campaigns or launches. We combine creative direction with AI ad generation to balance the best of speed, creativity and expertise.
Campaigns start with idea sharing, ensuring we know what you want your ads to say, how they should be scripted, and what the underlying concept feels like.
AI creatives can be used to compare and test versions, using motion animation, storyboards or visuals to analyse the types of creatives that match your concept.
Reviewing those creatives with talented editors and designers ensures that each campaign is polished and approved before release, smoothing out any potential disconnects between your idea and how generative AI interprets it.
When your campaign is ready to launch, we’ll be able to test multiple versions across the relevant channels and continue optimising – as quickly as needed – to maximise results and scale campaign reach.
Formats: Examples of AI-Enabled Creatives
Client: Airportr
Channels: Youtube, Paid Social
Client: Zesty Paws
Channels: YouTube, Paid Social
Client: TaxZap
Channels: Youtube, Paid Social
Client: Forlax - Mayoly
Channel: Paid Social
Who Is Creative AI Advertising For?
As we’ve seen through our example use cases, the ability to create any person or environment digitally and rapidly applies to any business or brand in any sector, with specific demand from the following:
Businesses that want to build photoreal digital doubles to bring a concept or idea to life, without needing to construct physical models or sets.
Brands with ideas based around other worlds or fictional landscapes, which are dramatically more cost-effective to realise through generative AI than through a conventional approach.
Organisations looking to capture scenes or experiences that would be either impossible or unfeasibly costly to film, without the budgets associated with casting, lighting or location.
Companies also use sophisticated AI creatives to launch campaigns at a pace that would be otherwise unachievable, taking advantage of trends to be the first to react to audience pain points or deliver a solution to a problem.
How Can One Day Help?
By creating digital personas and worlds instantly, One Day eliminates the barriers to testing new ideas. We help you react to trends and launch varied ad formats at a pace traditional filming can’t match, ensuring you can continuously refine your creative based on real-time performance data.
This efficiency allows us to replace costly physical production with photoreal digital doubles and environments, and to stay on trend with what works best in the advertising environment.
Latest Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Motorsports - Experiential OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Creative Team
Dominic
Design
Kris-Anne
Head of Design
Isabelle
Design
“While AI is sometimes still perceived as novel, in the marketing sector, it has removed creative limits for countless companies, who are using the efficiency of AI to develop hyper-tailored ads that they know their digital audiences will respond to.
One Day’s amazing creative teams can replicate or create any person or environment you can think of, with the customary polish and data-led research we place at the heart of every campaign.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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There is a rapidly growing number of generative AI tools available, but also considerable risks in developing a campaign without proper oversight, regulatory knowledge, or professional design input. Although it carries profound benefits, AI isn't foolproof!
Skilled creatives and designers use AI as a fast and effective way to visualise concepts and then use human knowledge to correct inaccuracies, consider ethical aspects of campaign variants, and verify that AI-generated content is consistent with your overall strategy and brand position.
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A significant benefit of working with an experienced advertising and marketing agency that has access to leading-edge AI creative resources is that businesses gain the best of both worlds – the speed and scalability of generative AI, combined with the testing, optimisation, and tracking that our ad experts provide.
Some of the many competitive advantages include:
Faster creation of ideas or graphics, producing new content for high-traction campaigns or optimised ads for specific platforms without duplicating costs.
Access to large datasets that inform the development of AI creatives, ensuring that newly available data around conversions or consumer appetites is incorporated into campaigns.
Professional-quality refinements, avoiding common ‘AI blunders’ by having real creatives curate and perfect each frame or segment to reflect your brand the way you want to be seen.
Bringing static images or scenes to life with motion activation, turning existing assets and media into more immersive content.
As your creative AI agency, we’re here to deliver campaigns that are more imaginative and agile than ever, without compromising on the precision you expect.
Full-funnel Advertising Agency
What our clients are saying…
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