Out-of-Home Case Study
Big Drop Brewing Co
Wet is the new dry - Non-alcoholic beer so good you won’t miss the alcohol.
Services:
Media Planning and Buying, outdoor advertising, and out-of-home advertising.
Big Drop was born out of the idea of a brewing business that only made alcohol-free beer, driven by the founder’s lifestyle changes (eg fatherhood) and the frustration that there were no good alcohol-free beer options. We’ve supported the brand in their very first OOH campaign across the UK.
Campaign at a glance.
Focus on reach and cost-effectiveness, at the same time that it matches the brand’s TOV and targeting audience, this campaign leverages the paper format in a big way.
Leveraging paper formats for cost-effective reach.
Whilst all the attention of out-of-home campaigns is going towards digital billboards, paper still plays a big role in advertising campaigns.
For Big Drop, we wanted to maximise reach, visibility and the brand’s TOV making paper formats the perfect medium.
