Ad Tech

ROAS & ROI Calculator.

Monthly ROI & Profitability Calculator

Estimate monthly ROI, CPA, and profitability ranges for your campaign—see the impact of Q4 seasonality and channel strategy.

Monthly Budget (£)

Average CPC (Cost per Click) Select a CPC range by channel type or use custom values.

Conversion Rate

Click-Through Rate (CTR)

Q4 Peak Season? Yes

Avg. Basket/AOV (£)

Avg. Profit Margin (%)

Repeat Sales per Year

Customer Lifetime (years)

ROI Calculator.

Easy to understand Digital Marketing forecasting calculator.

What is the ROI & Profitability Calculator?

The ROI & Profitability Calculator is an interactive tool designed for marketers, brands, and agencies to estimate not just digital campaign performance—but also actual profitability and customer lifetime value (LTV). Enter your budget, media metrics, average order value, profit margin, and repeat sales, and instantly get the numbers you need to make smarter, long-term decisions.

How does it work?

Enter your campaign budget and average CPC to set the basics for your media plan.
Select or input your expected conversion rate and CTR based on your brand maturity or campaign type.
Add your average order value (AOV) and typical profit margin to project real profit, not just sales.
Input repeat sales per year and customer lifetime (years) to reveal true customer value beyond a single transaction.
Hit Calculate ROI & Profitability—get instant projections for impressions, clicks, conversions, CPA/CPL, gross profit, net profit, profit per customer, and LTV.

Test different mixes and see the impact of improving conversion rate, margin, or retention on your overall profitability.

Why use this tool?

Go beyond media metrics: See your campaigns in terms of real profit, not just clicks or leads.
Plan for lifetime value: Evaluate the true impact of customer loyalty and retention, not just one-off sales.
Model “what if” scenarios: Understand how changing profit margins or increasing repeat sales affects your bottom line.
Present confidently: Support your proposals and plans with evidence-based forecasts anyone can understand.

Assumptions

Benchmarks are for guidance: CPC, CTR, and conversion rate presets reflect typical ranges, but use your own data for accuracy.
Profit margin applies to AOV: Profit calculations assume a constant average order value and margin.
Repeat sales and customer lifetime drive LTV: Lifetime value is estimated using the number of repeat sales per year and years retained.
Costs are direct digital media spend: Does not account for overheads, creative costs, or multi-channel attribution.
Budget is fully spent, results are averages: For simplicity, assumes all spend is delivered and all metrics are average across the campaign.

Frequently Asked Questions.

Platform estimates often show broad ranges and can be overly optimistic. This tool lets you test your own numbers or industry benchmarks, helping you set realistic expectations and compare different scenarios before committing any budget.
The calculator uses your input data and industry averages to estimate performance. Actual results will depend on many factors such as your creative, audience targeting, and landing page. Treat the outputs as directional guidance for planning, not guaranteed results.
Yes, you can adjust all variables to match your sector, campaign type, and performance goals. Preset values offer guidance for common digital channels (search, display, B2B, eCommerce), but you can input your own metrics for any niche or situation.