Social Media Advertising
Advertise on YouTube
YouTube Advertising Agency: Advertise on YouTube with One Day
Capture attention with skippable and non-skippable video ads on YouTube.
YouTube is a heavy hitter in the world of advertising, as the second most visited website in the world. With a whopping 2.53 billion active global users, including 96% of all internet users in the UK, viewers watch about a billion hours of content every single day.
In this environment, there are standout opportunities for marketers who recognise that YouTube advertising is a powerful way to engage with audiences who are actively searching for content across a wide range of demographics and interests.
One Day helps brands stop the scroll and start real conversations on YouTube. Whether you’ve got six seconds or sixty, we create video ads that demand attention and drive action—built around your audience, your goals, and the way people actually watch.
The Advantages of YouTube Advertising
YouTube has an unprecedented reach, as a channel that in the UK enjoys the most active audiences within the 18-44 age category and boasts the most receptive viewers who react to strategically inserted ads that resonate with their needs.
The platform is owned by Google, which offers an added advantage with unparalleled audience targeting options backed by metrics around demographics, locations, search behaviours and past watch histories.
Brands can choose from a variety of formats, including product feeds, interactive overlays, and clickable CTAs, all of which provide a way to drive conversions from initial interest or brand awareness to real action.
YouTube Advertising Model
The YouTube advertising model is built on a combination of video ad formats, audience targeting, and bidding strategies.
Most YouTube in-stream ads are strategically positioned at a key point in a video, which may be before the content begins, at a natural pause in the middle, or at the end of a clip. Audiences can choose to skip ads, but only if they watch the first 5 seconds, and with no ad charges unless they stay tuned for 30 seconds or more.
Alternatives include non-skippable ads, which require audiences to watch the full video, typically lasting 15 seconds, thereby maximising exposure.
Shorts are displayed as full-screen verticals, which brands select as a form of promotion that mimics a TikTok feed. Overlays and display ads are shown as banners at the top of YouTube video content.
Advertisers can target users by demographics, interests, keywords, placements, and behaviour, using bidding strategies like CPV, CPM, or CPA. Whether it’s short 6-second bumper ads or homepage mastheads, YouTube allows brands to reach highly engaged audiences at scale with precise targeting and measurable results.
Types of YouTube Ads
In-Stream Skippable Ads
This YouTube advertising format is ideal for smaller or scaling brands, as ad clips are shown within video content, without incurring any advertising costs if the viewer skips past before the video ends. This ensures they're only paying for views linked to interest and high intent.
Non-Skippable YouTube Ads
YouTube promotions that can’t be skipped have the opposite benefit, with guaranteed viewer exposure to the entirety of the brand message. That means viewers watch the full video, which is vital to building brand awareness or supporting new product launches.
YouTube Bumper Ads
Bumpers are ads that last about six seconds or less, which deliver rapid, focused brand messaging, perfect for brands keen to engage with audiences who primarily access YouTube through mobile devices.
YouTube Shorts
Shorts are a compelling option for advertisers who want as large an audience as possible, using the unique short-form video content format to encourage traffic and take advantage of the billions of daily views shorts receive.
In-Feed YouTube Ads
These ads appear naturally in viewer search results, cropping up on the YouTube home page and watch feed, as recommended videos that align with relevant searches and watch histories. This format is seen as less intrusive than a pop-up ad and feels like a genuine part of the YouTube experience.
Who Is YouTube Advertising For?
The primary sectors that are already seeing tangible benefits from YouTube advertising campaigns include:
Retail and ecommerce brands, publishing product demos and try-ons or influencer testimonials and unboxing promotions.
Businesses in the software and tech space, which use videos to explain features and benefits through user-friendly tutorials.
Experiential and travel brands, which utilise rich visuals and beautiful backdrops to create compelling and immersive videos.
Start-ups and SMEs using the cost-effectiveness of YouTube advertising options combined with precision targeting to achieve their goals without excessive spend.
YouTube is a platform for storytelling and entertainment, making it an ideal channel for brands that have a story to tell or want to promote luxury brands, disruptor businesses, or wide-scope events to as many people as possible.
Why Advertise on YouTube?
There is no doubt that YouTube is one of the biggest social media and brand marketing channels internationally, and the benefits of advertising here include:
Having both a global and a targeted local reach, based solely on the clients, viewers and demographics you want to see your ads.
Precision targeting based on consumer segments categorised by search terms, interests, age, intent, or the interactions they’ve had previously with brands.
Ongoing control over ad campaigns, with flexible budgeting features, options to set daily spending limits and bidding functions.
Reliable monitoring of YouTube ad performance, with metrics like view rates, conversions and impressions all tracked and reported.
Video remains the leading format for advertising and information sharing. For businesses that need to emphasise their value to Millennial and Gen Z audiences, YouTube is the place to be seen.
How Can One Day Help?
One Day is fully integrated advertising and marketing agency with years of experience providing brands with access to leading YouTube placements. Our approach combines everything from creatives and copywriting to media buying, utilising advanced and proven targeting strategies to ensure you reach your core audience.
We love nothing more than collaborating with ambitious brands that want to build high-performance YouTube campaigns and develop video assets that resonate with their targeted audiences, providing excellent visibility over the performance achieved.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
"YouTube is the world’s largest stage for video, and at One Day Agency, we make sure your brand takes the spotlight. From skippable ads to high-impact mastheads, our campaigns harness precision targeting and creative storytelling to reach audiences where they watch, learn, and get inspired."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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In most cases, YouTube campaigns have a CPM or CPV bidding model, which stands for cost per thousand (CPM) or cost per view (CPV). Both options mean you're paying only for the viewers who meet your criteria, and not for any passing glances that won't impact your revenues.
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Absolutely, we often work with brands who have some video content that hasn’t been edited or optimised for YouTube, or who haven’t developed video assets before. Our creative teams can assist with the creation and scripting process, or even repurpose existing video assets to ensure they are primed to act as stories or shorts.
