Paid Social Advertising
Advertise on LinkedIn
LinkedIn Advertising Agency: Advertise on LinkedIn with One Day
Target professionals and decision-makers with LinkedIn ads
LinkedIn looks and feels like a social media channel, but is specifically designed and used for professional networking. Brands can tap into a space that is seen as a platform for career growth, industry leadership and sharing reports and insights.
With over a billion global users and an estimated 65 million business decision-makers, LinkedIn is an advertising opportunity for countless companies that want to reach professional, educated audiences or aim to target their campaigns to specific sectors.
Marketing through LinkedIn offers a way to integrate promotions into industry news and conversations, and showcase offers to audiences with strong buying power, while driving returns by displaying ads as solutions to established problems.
The Advantages of LinkedIn Advertising
Direct access to high-quality, verified audiences. Brands can target their ads based on job titles, the size of each company, the skills or qualifications users hold, or the industries they work in – making it one of the most precise platforms for B2B campaign targeting.
LinkedIn ads have tried and tested outcomes, with sponsored content delivering double the engagement rates achievable through comparable B2B-specific platforms.
Established lead generation tools, with an in-built feature called Lead Gen Forms that offers conversions at 3x that of conventional landing pages. They utilise autofill functions based on professional profiles to enhance lead generation metrics.
Brands advertising on LinkedIn are seen and perceived in a professional context, via a channel where users expect to see business-related content. This helps to build credibility and trust, ensuring messages are highly relevant to the user.
LinkedIn Advertising Model
The LinkedIn Campaign Manager offers several resources that businesses use to manage their campaigns, target their promotions, analyse results and optimise their marketing in real-time.
Step one is to pick an ad format, which could be a Message Ad, a series of Dynamic Ads or Sponsored Content.
Businesses then select the most relevant objective, such as driving better website visits, generating leads, improving event registrations, raising brand awareness or recruiting talented new candidates.
Each campaign can be targeted by multiple parameters, including seniority, job functions, industries, location, skills and company sizes, alongside a Matched Audience tool that enables businesses to retarget web visitors, upload a contact list or create lookalike audiences.
Types of LinkedIn Ads
Sponsored Content
Sponsored Content ads show in the LinkedIn feed as native content, blending in with user posts. Brands can pick from single-image ads, video promotions or carousels, depending on the type of messaging they want to promote or the ideas and products they want to display.
LinkedIn Video Ads
Video campaigns auto-play in users' feeds, and are a well-used tool for thought leadership-style and brand awareness campaigns. They’re also highly relevant to new product launches, behind-the-scenes content and testimonials, combined with compelling CTAs to incentivise action.
Carousel LinkedIn Ads
Carousels on LinkedIn work like most social media channels, creating swipeable promotions with multiple images or videos. Businesses use this ad format to share content, such as step-by-step guides or service feature highlights, explaining why their solution or business is the best.
InMail Message Ads
Message Ads arrive in LinkedIn users' inboxes as a personalised way to deliver promotions and achieve a high open rate. Most brands use InMail ads to invite users to events or webinars, to circulate lead gen offers, or as part of specifically targeted recruitment campaigns.
LinkedIn Dynamic Ads
This ad format enables brand advertisers to develop personalised campaigns, with fields auto-populated with users' names, photos or company details. They’re a popular way to boost event interest and signups, encourage more visits to careers pages, or deliver targeted offers in-feed.
Text and Spotlight Ads
Spotlight ads are a simple, easy-to-use ad format that appear on the vertical right-hand rail when users are logged into LinkedIn and browsing their feeds. They are low-cost and insert promotions into the LinkedIn experience, focusing on direct conversions, low ad costs and quick improvements in traffic.
Who Is LinkedIn Advertising For?
LinkedIn is often perceived as a B2B advertising channel, but it’s equally effective for businesses that want to advertise to professionals, business owners and executives. Some of the most successful LinkedIn ads are created by:
Tech and SaaS companies, promoting software, B2B tech services or delivering thought leadership campaigns to enhance brand awareness within niche audiences.
Training or educational providers, advertising courses, certifications, qualifications and career development programmes to both employers and professionals.
Recruiters and agencies, which use LinkedIn ads to attract interest from high-quality candidates who match their criteria.
There is also a considerable concentration of financial and legal firms that publicise services related to investment management, procurement, supply chain logistics, insurance and partnerships via LinkedIn.
Why Advertise on LinkedIn
Brands for whom conventional social media channels make less sense often find that LinkedIn is an ideal place for them to reach professionally motivated audiences, where users are more intent-driven and receptive to commercial and corporate messaging. Benefits include:
Precision audience targeting based on exact data about users' skills, professions, job titles and industries
Option to generate verified leads using the in-platform Lead Gen Forms tool
Detailed analytics provide data on impressions, engagements, and conversions
The ability to retarget visitors and nurture potential leads with sequenced ad campaigns
The reporting features within Campaign Manager offer granular reporting, which ensures brands have full visibility over their click-through rates and performance and can make adjustments as necessary.
How Can One Day Help?
Our marketing and advertising specialists help our clients maximise the returns they achieve from LinkedIn advertising, ensuring their messaging is crafted specifically for optimal impact within a B2B platform. We help businesses find the best ways to structure their campaigns and messaging, creating content that resonates and generates strong leads.
With years of experience in audience research, strategic targeting, creative development and campaign optimisation, our role is to develop and deploy LinkedIn campaigns that turn your brand into a trusted authority, capturing real results and initiating meaningful conversations.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“The big selling point of LinkedIn is that it connects brands with the professionals they want to engage with – at a point where they're actively looking for opportunities, solutions, recommendations and insights. Brands that position their ads as authentic contributions often see exceptional returns, which is what makes LinkedIn advertising so powerful.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The largest audiences on LinkedIn are professionals aged between 25 and 49, with a considerable proportion of executives, entrepreneurs, specialists and decision-makers.
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LinkedIn advertising is one of the more expensive social platforms, but it delivers strong value for reaching professionals and decision-makers. On average, cost per click is $2–$3, though in competitive B2B sectors it can rise to $8–$10. Cost per thousand impressions typically ranges from $5–$8, but premium targeting or industries may push this to $50+. Sponsored messaging campaigns usually cost $0.20–$0.50 per message sent.
Budgets start from a $10 daily minimum or around $100 lifetime per campaign, with many advertisers recommending at least $5,000 per month to see consistent results. While LinkedIn is pricier than Meta or Reddit, the higher costs reflect the platform’s ability to reach niche professional audiences, making it particularly effective for B2B lead generation and high-value campaigns.
