Paid Social Advertising
Advertise on LinkedIn
LinkedIn Advertising Agency: Advertise on LinkedIn with One Day
Target professionals and decision-makers with LinkedIn ads
One Day Agency helps B2B brands reach decision-makers and generate qualified leads through targeted LinkedIn advertising campaigns.
LinkedIn looks and feels like a social media channel, but is specifically designed and used for professional networking. Brands can tap into a space that is seen as a platform for career growth, industry leadership and sharing reports and insights.
With over a billion global users and an estimated 65 million business decision-makers, LinkedIn is an advertising opportunity for countless companies that want to reach professional, educated audiences or aim to target their campaigns to specific sectors.
Marketing through LinkedIn offers a way to integrate promotions into industry news and conversations, and showcase offers to audiences with strong buying power, while driving returns by displaying ads as solutions to established problems.
The Advantages of LinkedIn Advertising
Direct access to high-quality, verified audiences. Brands can target their ads based on job titles, the size of each company, the skills or qualifications users hold, or the industries they work in – making it one of the most precise platforms for B2B campaign targeting.
LinkedIn ads have tried and tested outcomes, with sponsored content delivering double the engagement rates achievable through comparable B2B-specific platforms.
Established lead generation tools, with an in-built feature called Lead Gen Forms that offers conversions at 3x that of conventional landing pages. They utilise autofill functions based on professional profiles to enhance lead generation metrics.
Brands advertising on LinkedIn are seen and perceived in a professional context, via a channel where users expect to see business-related content. This helps to build credibility and trust, ensuring messages are highly relevant to the user.
LinkedIn Advertising Model
The LinkedIn Campaign Manager offers several resources that businesses use to manage their campaigns, target their promotions, analyse results and optimise their marketing in real-time.
Step one is to pick an ad format, which could be a Message Ad, a series of Dynamic Ads or Sponsored Content.
Businesses then select the most relevant objective, such as driving better website visits, generating leads, improving event registrations, raising brand awareness or recruiting talented new candidates.
Each campaign can be targeted by multiple parameters, including seniority, job functions, industries, location, skills and company sizes, alongside a Matched Audience tool that enables businesses to retarget web visitors, upload a contact list or create lookalike audiences.
Types of LinkedIn Ads
Sponsored Content
Sponsored Content ads show in the LinkedIn feed as native content, blending in with user posts. Brands can pick from single-image ads, video promotions or carousels, depending on the type of messaging they want to promote or the ideas and products they want to display.
LinkedIn Video Ads
Video campaigns auto-play in users' feeds, and are a well-used tool for thought leadership-style and brand awareness campaigns. They’re also highly relevant to new product launches, behind-the-scenes content and testimonials, combined with compelling CTAs to incentivise action.
Carousel LinkedIn Ads
Carousels on LinkedIn work like most social media channels, creating swipeable promotions with multiple images or videos. Businesses use this ad format to share content, such as step-by-step guides or service feature highlights, explaining why their solution or business is the best.
