The Power of Gifting
Influencer Marketing
An Influencer Marketing Agency in Manchester and London
Leverage the Power of Content Creators and Storytelling with Gifting 🎁
Influencer marketing has changed in many ways over time - and influencers are not just influencers anymore. They are professionally skilled content creators, master storytellers, photographers, videographers, editors, and a lot more. All this can be harnessed for brands in new, exciting ways, and at the same time, they can be managed like any digital channel.
The true value of influencer marketing isn't just getting your brand or product in front of target viewers or linking your brand with a well-known public figure, celebrity, or credible authority within your sector.
Instead, it provides the ability to collaborate and bring context and relevance to your brand, show how it might be used in an everyday setting, and provide the social proof that exists when an influencer showcases your product or service and clarifies the benefits it provides.
Why Influencer Marketing?
Rapid growth in social media, influencer culture and trends, particularly in younger audience demographics, have made this form of marketing an essential part of the puzzle for brands looking to achieve their aspirations.
One of the crucial steps is selecting influencers with authenticity, following, reputation and standing that is cohesive with your brand, whether you are focused on lifestyle, beauty, sports, financial or educational products – or anything else.
Did you know that:
69% of consumers trust the products or services recommended by an influencer they follow.
Influencer social media posts perform incredibly well, with a reach and engagement that outperform branded posts in 60% of all campaigns.
72% of marketing specialists rely on platforms like Instagram to ensure their influencer campaigns have maximum reach.
Why Influencer Gifting?
In a word, authenticity. For brands of all sizes.
From our own talent network, we match your brand to influencers that love and want to work with your products in the first place allowing all the space these master storytellers need to produce outstanding, engaging, and genuine content making it genuinely effective increase your following, generate brand and product awareness, tactical campaigns, or sales.
And the big benefit of this model is scalability and affordability giving the opportunity for excellent influencer marketing for budgets of all sizes.
Why Choose One Day as your Influencer Marketing Agency?
We actively manage thousands of talented influencers within a trusted network we've developed over the years. We understand that one solution doesn't fit all, and if tried-and-tested approaches such as gifting don't work for you, there are varied alternatives.
Our teams provide expertise in bespoke one-off influencer marketing campaigns and activations, capitalising on One Day Agency's influencer network and third-party content creator platforms for scale.
We offer a broad range of services and tracking tech to support your campaigns. By monitoring conversions, engagements, consumer-generated content, and returns, we can ensure your investments in influencer marketing generate the impressions and responses you expect.
Brands of all sizes and with every budget benefit from our in-depth sector insights, creating campaigns across the major platforms including TikTok, Instagram, YouTube and more, with a worldwide reach and specialist guidance to tailor campaigns to the relevant sector or industry.
Influencer Marketing Options
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![Influencer Gifting]()
Influencer Gifting
Gift-giving is all about authenticity, no matter the brand's size. As an influencer marketing agency, we connect your brand with influencers who are genuinely excited about and interested in your products.
This approach gives influencers the freedom to create compelling, authentic content that resonates with their audience—boosting your brand visibility, driving engagement, and supporting tactical campaigns or sales.
The key advantage of this model is its scalability and cost-effectiveness, making high-quality influencer marketing accessible for any budget.
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![Affiliate Marketing]()
Affiliate Marketing
Brands can partner with selected influencers as affiliates, who may be happy to create content in partnership with the brand or to generate their own content in a familiar style and format to highlight the featured product or service in a way their followers enjoy.
This type of marketing enables influencers to earn an income by promoting a code, offer or discount, usually with a code specifically connected with them – incentivising followers to purchase an item at an exclusive discount.
Alongside cost-efficiencies, affiliate marketing is easy to track with a clear return on investment. It also ensures influencers are actively engaged in the success of your campaign since their revenues are directly connected to the take-up of the offer.
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![Ambassador Marketing]()
Ambassador Marketing
Another option is to appoint an influencer as an ambassador for your brand, usually either as a one-off partnership or a longer-term collaboration. Most brands select ambassadors with great care or may have a public figure in mind who they feel embodies the values and tone of their brand and presents an ideal fit.
Unlike paid influencer posts and gifting, ambassadors endorse the brand or product, and companies can create whole campaigns, media and promotions around this relationship.
How gifting works in simple steps.
Reporting
We monitor and track every single post, influencer activity, page insights, post engagement and more. This report is then shared with you.
Content Creation & Ownership
Your matched influencer receives our package and starts sharing and reviewing your products with a mix of content including posts, stories and more. All this valuable content is sent right back to you so your brand can use it organically in social media or even on paid ads.
Product Gifting
Hassle-free logistics. Not even an email. We order your products from your store, we re-package them with a personal note and post it one by one to all the influencers.
Talent Selection
Through our very own influencer network built over years, we select, contact and match content creators relevant to your brand that want to work and review your products.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“After its boom and consequential bad practices, influencer marketing has now matured and it still very much has its place in the brand's marketing mix. Our team can advise you on the do's and don'ts from the brief so you know if it's right for your brand and goals.”
Ricardo Seixas, Founder and CEO, One Day Agency
Our latest influencer marketing campaign.
Itchy Baby Co - Natural Baby Products
Itchy Baby is an Australian eCommerce brand selling natural baby products that hit the UK in 2021 through a go-to-market strategy developed by us. Part of the plan goals was their social media growth and brand awareness. One of the many channels we used to achieve those goals, especially given the brand context, was an always-on influencer marketing campaign through a gifting model generating authentic trustworthy content from mothers to mothers.
Results thus far exceed client expectations in terms of awareness, organic sales and profile growth.
Other brands we are working with and leveraging creative influencer marketing:
Frequently Asked Questions.
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Yes, influencer marketing remains an effective strategy, largely due to the trust and authenticity influencers have with their followers. Audiences are more likely to engage with and trust product recommendations from individuals they follow and admire, making influencer marketing a valuable tool for building brand awareness and driving sales. Influencers can also target specific demographics, ensuring brands reach the right audience, while their creative content resonates more genuinely than traditional advertising.
With the rise of new platforms like TikTok, influencer marketing continues to evolve, offering new formats and interactive opportunities for brands. Additionally, tools for tracking and measuring campaign success have made it easier to monitor return on investment, making influencer marketing both scalable and adaptable for businesses of all sizes. However, for long-term success, brands nee
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Influencer marketing is often selected in preference or alongside conventional campaigns when a brand wants to break into an overpopulated market or where existing and established competitors have a large market share.
On average, influencer marketing generates returns 6.5 times that spent, while highly targeted and strategic campaigns can produce long-term outcomes such as brand recognition and trust that continue to add value.
