Leverage the power of content creators and storytelling uniquely: gifting 🎁.
Influencer Marketing has changed over time in many ways. And influencers are not just influencers anymore. They are professionally skilled content creators, master storytellers, photographers, videographers, editors and a lot more. All this can be harnessed for brands in new exciting ways at the same time they can be managed like any digital channel.
Influencer Marketing
Why gifting?
In a word, authenticity. For brands of all sizes.
From our own talent network, we match your brand to influencers that love and want to work with your products in the first place allowing all the space these master storytellers need to produce outstanding, engaging, and genuine content making it genuinely effective increase your following, generate brand and product awareness, tactical campaigns, or sales.
And the big benefit of this model is scalability and affordability giving the opportunity for excellent influencer marketing for budgets of all sizes.
How gifting works in simple steps.
Talent Selection
Through our very own influencer network built over years, we select, contact and match content creators relevant to your brand that want to work and review your products.
Product Gifting
Hassle-free logistics. Not even an email. We order your products from your store, we re-package them with a personal note and post it one by one to all the influencers.
Content Creation & Ownership
Your matched influencer receives our package and starts sharing and reviewing your products with a mix of content including posts, stories and more. All this valuable content is sent right back to you so your brand can use it organically in social media or even on paid ads.
Reporting
We monitor and track every single post, influencer activity, page insights, post engagement and more. This report is then shared with you.
Our latest influencer marketing campaign.
Itchy Baby Co - Natural Baby Products
Itchy Baby is an Australian eCommerce brand selling natural baby products that hit the UK in 2021 through a go-to-market strategy developed by us. Part of the plan goals was their social media growth and brand awareness. One of the many channels we used to achieve those goals, especially given the brand context, was an always-on influencer marketing campaign through a gifting model generating authentic trustworthy content from mothers to mothers.
Results thus far exceed client expectations in terms of awareness, organic sales and profile growth.
Other brands we are working with and leveraging creative influencer marketing:
Gifting not for your brand?
We actively manage thousands of talented influencers into a trusted network we’ve developed over the years. We understand one solution doesn’t fit all. Let’s chat and discuss how you can leverage our +6 years of expertise and network with a bespoke influencer marketing campaign.
Bespoke one-off Influencer Marketing campaigns and activations
One Day Agency’s very own influencer network plus third-party content creator platforms for scale
All budgets and company sizes
Worldwide reach
TikTok, Instagram, YouTube and more
Experience across all industries