Media Planning and Buying. National and International.
Out-of-Home Advertising.
A Leading Out of Home Advertising Agency
One Day Agency specialises in out-of-home advertising across billboards, transport, and place-based media.
OOH (Out of Home) advertising refers to marketing messages delivered to consumers while they are in public spaces, commuting, waiting, or in transit. Common examples include billboards, bus shelter posters, transit wraps, and airport signage.
Out of home advertising (OOH) is one of the most visible and consistent ways to reach people in their everyday lives and amplify your brand in the real world.
Unlike digital ads that your audience can skip or scroll past, OOH is ever-present.
Our Most Recent OOH Advertising Campaigns.
Leading-edge media planning and buying powered by first-party tech.
One Day Agency carefully plans OOH campaigns to be the most effective and to accomplish it, we use a mix of proprietary tools, leading behavioural audience insights instead of generic groups, and balance budgets and placements to achieve the highest frequency possible for the objective. Don’t take it from us, read below our latest case with quantifiable results.
Billboard Advertising
Once considered too expensive or too unattainable, billboard advertising is a highly effective form of product promotion and brand awareness. As the market becomes more and more saturated with digital advertising and lost in the noise, promoting your brand outdoors has multiple benefits. It’s accepted by consumers, helps build your brand and keeps it top-of-mind, longer life span, maximises exposure, and it is fully customisable beyond standard formats.
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Posters / Sheets
Transport Advertising
A good part of consumers’ time is spent on public transport especially in urban areas. And transport advertising can capitalise on those long commute dwell times. And the advert itself is what will make it or break it. But it’s not only viewed by transport users. Bus advertising, bus-stop, taxi advertising and more are all seen by large numbers of people as they go about their daily lives. In these environments, you have some of the largest and highest-impact digital out-of-home screens available especially in rail stations, underground stations and airports.
Digital Out-of-Home
The future is unravelling before your eyes. Quite literally. Digital out-of-home advertising brings beautiful motion screens & smarter placements, with some options available to buy programmatically, a considerable advancement and added transparency. And the potential doesn’t stop here if you mix digital out-of-home inventory with other display channels. Better optimisation, less wastage, unlock personalised messaging, and all with different trigger possibilities.
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Digital Airport
Digital Street Furniture
Digital Rail & Underground
Digital Place-based
Street Furniture Advertising
Affixed to street furniture, there isn’t any other way to be at eye-level to pedestrians or at a close distance to vehicular traffic. Proximity allows you an opportunity to share more with an advert. From broad-based coverage or specific neighbourhoods, this OOH media provides unique ad opportunities in high profile highly desired urban areas.
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Phone Box Advertising
Ad Bikes
Street Hubs
Urban Furniture
Place-Based Advertising
Generally targeting specific consumer audiences, place-based media is advertising in arenas, stadiums, retail networks, health clubs, gyms, cinemas, theatres and more. The opportunity with place-based media is that every place or venue offers specific events, programs, shows, viewings and more that attract a very specific and engaged audience to that particular topic. For example, the opportunity to display your long-form video ad against a family audience sat ready to watch the next Pixar movie.
Digital Radio & Audio
Audio is the fastest-growing channel year-on-year across channels such as Spotify and Podcasts. It is present in more and more moments, life activities, and devices.
For example; Spotify is in your car, your home, whilst jogging or cooking. All key opportunities to deliver your message.
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Digital Radio, DAX & more
Spotify Advertising
Podcast Advertising
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Out-of-home advertising is more important than ever for any brand including eCommerce's. Medias such as billboard advertising can be more inexpensive than certain digital marketing channels. Furthermore, recent data shows that younger demographic connects more with offline advertising. A key space to be present!”
Ricardo Seixas, Founder and CEO, One Day Agency
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Motorsports - Experiential OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
OOH International, Student Marketing, Cryptocurrency Advertising, Destination Marketing, Healthcare Marketing and more.
Read More About Out-Of-Home Advertising.
Frequently Asked Questions
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Outdoor advertising, often called Out of Home (OOH), is any advertising that reaches people outside their homes.
It includes formats such as:
Billboards on roadsides and motorways
Bus and taxi wraps
Posters in train stations and on the London Underground
Digital screens in city centres
Retail park and shopping centre displays
Read more here: What is OOH advertising?
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Outdoor advertising works because it combines visibility, frequency and real-world presence.
Here’s why brands invest heavily in outdoor advertising:
1. OOH offersHigh visibility in high-traffic locations
Busy roads, transport hubs and city centres deliver repeated exposure to thousands or millions of people.
2. OOH advertisings are hard to ignore
Unlike digital ads, billboards cannot be skipped, blocked or scrolled past.
3. OOH Builds brand authority
Large-scale formats signal confidence and credibility. A prominent billboard in London carries weight in a way a small online ad does not.
4. OOH Supports digital campaigns
OOH boosts search activity, brand recall and social media engagement. It often increases branded search volume after launch.
5. Easy Geographic targeting
You can target by city, postcode, commuter routes or proximity to stores.
For brands thinking about visibility across search and AI systems, strong real-world brand signals often reinforce digital presence too.
Contact us today
for a media plan.