Place-Based Advertising
Arena & Stadiums Advertising
Arena and stadium advertising takes advantage of the opportunity to have a large number of people in one place that can be exposed to your ad. Whilst mainly associated with sporting events, arenas can also include music and event venues.
There are numerous formats of stadium ads including digital. This means you can schedule your ads to show alongside certain events that will contain the most relevant audience to your business. With many events being broadcast, you can also get your ads seen on TV and reach in-home audiences too.
Cinema Advertising
There are numerous formats that your ad could take in a cinema environment before, during and after the film. The most unique option that cinema offers is video ads on the big screen. You can target your ads based on the genre of film being shown, tapping into the audience demographics and interests associated with it.
Whilst most forms of advertising require numerous touchpoints before a consumer will make a purchase, cinema offers a unique opportunity to reach a captive and engaged audience meaning that one ad could have the impact needed to drive customers to action.
Digital Place-based Advertising
Digital place-based advertising allows companies to create dynamic content based on the location, time and even weather. This means that you can deliver the most relevant ads to your audience, for example showing breakfast items in the morning and dinner menus in the evening.
Digital campaigns can be effectively tied in with other advertising strategies. For example, using GPS, you can retarget consumers with mobile ads if they have been in the location of your OOH ad.
Interior Place-based Advertising
Interior placed-based advertising allows advertisers to place their ads in contextually relevant locations that fit their target audience’s interests, needs and behaviours. It allows your marketing to be placed in point-of-purchase locations, such as shopping centres, to reach consumers when they are most likely to purchase. As well as this you can take advantage of inherent dwell times and captive audiences associated with certain locations.
Exterior Place-based Advertising
This out-of-home placement can reach your audience as they perform their daily rituals such as commuting, shopping, working, relaxing, exercising and more. This traditional advertising medium can reach demographics that are less prevalent on digital platforms, such as an older audience. It's always on approach can take advantage of high footfall areas in order to spread awareness of your brand quickly and cost-effectively.
There are many different options from huge billboards to localised street furniture meaning that no matter what demographic you are trying to reach, exterior place-based marketing could suit your advertising needs.
Shopping Centre Advertising
Shopping centres have an audience open to new products and in the mindset of spending money. This makes it ideal for brands to advertise their products to an engaged and active audience.
If your business has a physical location inside a shopping centre you can advertise your brand close to the point of purchase, making it more likely that a consumer will immediately act on the messaging to they have been exposed to.
Media Planning and Buying
All Nationwide Regions & Locations
South West, Southern, South East, Midlands, Eastern, North West, North East, Wales, Scotland & Northern Ireland.
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, Tube Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.