News, Blog and Socials.
Advertising Trends for 2025
As we approach 2025, the advertising landscape is poised for significant transformation, driven by technological advancements and evolving consumer behaviors. Here are the key trends set to redefine advertising strategies in the coming year.
One Day Agency hires ex-Global Media Director.
The agency is gearing up for 2025 with further UK and International focus.
Advantages and Disadvantages of Outdoor Advertising
Outdoor advertising is a powerful marketing tool that offers both advantages and disadvantages for businesses. Here's a comprehensive look at both sides of outdoor advertising to help you understand its potential impact on your marketing strategy.
What is OLV Advertising?
OLV (Online Video) advertising is a dynamic digital marketing strategy involving the creation and distribution of video ads across the internet. This approach enables brands to connect with audiences in a visually engaging format that caters to the growing trend of online video consumption. Let's explore the key aspects of OLV advertising and why it should be an essential part of your marketing toolkit.
Integrated Marketing vs. Omnichannel Marketing
As an integrated agency, we understand the importance of crafting tailored marketing solutions that align with our client’s unique needs. We specialize in helping businesses navigate both integrated and omnichannel strategies, ensuring the right approach is implemented for maximum impact.
What is Contextual Advertising?
In today’s advertising world, contextual targeting is making a major comeback. It allows ads to align directly with the content a user is consuming, making them more relevant, engaging, and privacy-friendly. But contextual advertising is not just limited to digital spaces; it also has powerful applications in traditional advertising, particularly with digital out-of-home (DOOH) media. This article explores how contextual targeting works in both realms and how advertisers can leverage it to their advantage.
What is CPM Marketing?
CPM (Cost Per Mille) marketing is an advertising model where advertisers pay for every 1,000 impressions their ad receives. It is one of the most commonly used metrics for digital advertising, particularly for brand awareness campaigns targeting large audiences.
How is Advertising Reach Measured?
Advertising reach plays a critical role in evaluating the effectiveness of campaigns and ensuring messages are being heard by the intended audience. There are several key methods and metrics used to assess reach, each providing unique insights into an ad's performance across different platforms. This article will explore some of the most important tools for measuring advertising reach, such as Nielsen Ratings, Gross Rating Points, Unique Reach, and others, providing a comprehensive understanding for advertisers looking to maximise their impact.
Follow for more on our
social media channels.
Get in touch!