In today’s crowded advertising landscape, special build out-of-home (OOH) campaigns offer brands a powerful way to stand out. From giant product replicas and interactive installations to eco-friendly billboards, these custom-built outdoor ads go beyond the traditional billboard to create memorable, shareable brand experiences. Successful examples like Arla’s pouring milk billboard, Quorn’s roaring T-Rex, and Volkswagen’s moss-covered eco-ad prove that when brands think outside the frame, they capture attention and drive engagement. Looking to create an OOH campaign that turns heads? One Day Agency can bring your vision to life.