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How to Advertise in Gyms
Health and fitness venues offer one of the most engaged and high-frequency advertising environments available. This guide explores how to leverage the "active dwell time" of the gym floor to build deep brand connections. We discuss the importance of segmenting audiences by gym type, the power of washroom panels for gender-specific targeting, and why partnering with an integrated agency is essential to navigate the complex landscape of national chains and independent clubs.
How to Advertise in Convenience Stores (Co-op, Londis, etc)
The local convenience store has evolved from a simple corner shop into a sophisticated retail media environment. For advertisers, it offers high-frequency exposure to consumers in their local community. This guide examines how to harness the power of convenience retail, exploring the effectiveness of shopping cart ads, the impact of experiential sampling, and why partnering with an integrated agency is the key to executing a seamless campaign across a fragmented network of thousands of stores.
How to Advertise in Universities / How to Advertise in Student Campus
The university campus is a unique marketing environment where habits are formed and brand loyalties are established. This guide explores how to effectively advertise to the student market by moving beyond simple posters to a full-spectrum media takeover. We discuss the power of roadside and transport advertising to capture the student commute, the impact of guerrilla tactics like invisible ads and ad bikes, and how sampling networks like Dig-in get your product directly into dorm rooms. We also explain why partnering with an integrated agency is the only way to execute this complex mix across the fragmented UK higher education landscape.
How to Advertise at Music Festivals
Music festivals are temporary cities built on passion, music, and community. For advertisers, they represent a rare opportunity to engage with a captive audience in a state of high euphoria. This guide explores how to navigate the festival landscape, from choosing the right event to executing high-impact experiential activations. We discuss the importance of adding value to the fan experience, the power of social amplification, and why partnering with an integrated agency is essential to managing the logistical challenges of the field.
How to Advertise at Sports Stadiums (Football, Rugby, Cricket)
Advertising in sports stadiums offers brands a unique opportunity to embed themselves in the emotional highs and lows of live sport. This guide explores how to leverage the intense engagement of match day, from pitch-side LEDs to concourse interactions. We discuss the importance of aligning with fan culture, the variety of digital and static formats available, and why partnering with an integrated agency ensures your campaign scores points with both the fans in the stand and the millions watching at home.
How to Advertise in Cinema Foyers
Cinema foyer advertising offers a unique opportunity to engage consumers who are relaxed, receptive, and in a spending mindset. This guide explores how to utilise the "pre-show" environment to build brand equity, moving beyond simple awareness to deep engagement. We analyse the importance of matching creative formats to the high-gloss cinema setting, the use of audience data to minimise wastage, and why partnering with an integrated agency ensures your cinema activity is not a standalone tactic, but a cohesive part of a wider growth strategy.
How to Advertise in Service Stations
Motorway Service Areas are the unsung heroes of the Out-of-Home (OOH) landscape. With millions of motorists passing through weekly, they offer a rare blend of high dwell time and a captive audience in a spending mindset. This guide examines the strategic value of service station advertising and explains how businesses of any size, from local attractions to national retailers, can leverage this high-traffic environment to drive tangible results.
How To Advertise in Shopping Malls
Shopping malls remain vibrant centres of retail, social and entertainment activity, making them powerful environments for brands seeking visibility and engagement. Whether you have a modest budget or a large-scale campaign, advertising in shopping malls can deliver real results. This guide explains how to advertise in shopping malls effectively, from choosing the right format and location to driving footfall and measuring success. It also outlines how an integrated agency such as One Day Agency can help you orchestrate your campaign from concept to completion.
How To Advertise in Supermarkets (Tesco, Asda, Sainsbury’s)
Supermarkets remain one of the most powerful advertising environments, where consumers are already in a buying mindset and exposed to consistently high footfall. Whether you are working with a modest local budget or launching region-wide campaigns at chains such as Tesco, Asda and Sainsbury’s, supermarket advertising can deliver measurable impact. In this guide, we explain how to advertise in supermarkets effectively, from choosing the right format and location to measuring performance. We also outline how an integrated agency such as One Day Agency can help you scale successfully.
5 Stats About Out Of Home Advertising
Out-of-home (OOH) advertising is making a bold comeback across the UK — and it’s bigger, smarter, and more impactful than ever. With record-breaking ad spend, near-total audience reach, and a growing digital footprint, OOH is becoming an essential part of every modern media mix. In this blog, we break down five key facts about the current OOH landscape, explore the rise of Digital Out-of-Home (DOOH), and hear why the team at One Day Agency believes this medium is a must for any brand — online or offline.
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