Advertising Formats
Bus Advertising
Engage with daily commuter audiences on a
national scale, by city or even depot.
A leading Bus Advertising Agency in the UK.
We believe that transport Advertising is likely the powerhouse of out-of-home advertising with high frequency and some high-dwell time. Bus advertising is one of the most impactful forms of OOH advertising.
Bus advertising can reach a huge audience nationwide that not only includes bus users but also pedestrians, tourists and motorists.
Advertising on buses is an excellent way to quickly spread awareness as they can be found anywhere from huge cities and small towns. You can drill down into more specific audiences by utilising the different ad placements on a bus.
The impact of Bus Advertising
Bus Advertising has a huge reach and frequency. According to the data:
Approximately 30 million individuals view bus advertisements on a weekly basis.
In London, bus trips alone account for a staggering 2.2 billion journeys.
Among the adults exposed to bus advertising weekly, 62% are regular television viewers.
In the United Kingdom, 80% of consumers have taken action in response to bus advertising.
How One Day Agency can help.
Navigating Bus Advertising planning and buying can be complex and we can help you make the right unbiased choices either part of a wider campaign or just purely a Bus Advertising campaign.
Market knowledge is super important since Bus Advertising rules, options, companies and formats vary wildly by city and region in the UK.
For a tailored plan, see some of our work with brands of all sizes and contact us with a brief.
Bus Advertising Formats
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![Bus Advertising]()
Bus Streetliner
Where Bus Rear targets mostly drivers, Bus Streetliners offer a balanced mix of both pedestrian and vehicular audiences. Well-positioned at eye level, this type of bus advertising is quite effective in targeting a generally broader audience in both city centres and suburban areas. And since single-deck buses exist in far greater quantities than other types of bus, it offers wide coverage.
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![Advertising on Buses]()
Bus Superside
The highly trusted bus superside format is available in double-deckers raises above the cluttered streets and drives pedestrian attention to deliver your advertising and marketing message. With maximum visibility to a busy crowd, your moving message will reach a wider audience and, most importantly, provide extremely high frequency.
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![Bus Advertisements]()
Bus T-Sides
The bus t-side is one of the most premium traditional bus advertising formats and an immediately recognisable one on the high street. Just like its brother Bus Superside, this format cuts through and raises above the urban clutter to maximise exposure over crowds and vehicles.
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![Advertisements on Buses]()
Bus Interior Panels
Ideal for direct response or call-to-action driven messages, bus interior panels advertising captures the high dwell time and attention of bus passengers. It is wildly acceptable that this ad format delivers high recall as a result of repeated brand exposure to daily commuters.
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![Adverts on Buses]()
Bus Rear Advertising
Also known as lower rears, bus rear advertisements speak directly to drivers. Ideal for brands and marketers who want to target specifically a vehicular audience leveraging their time to read while in traffic. But since it is located in all buses, bus back advertising has a high dwell time from consumers as they follow it down the road from bus stops.
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![Bus Adverts]()
Bus Mega Rears
As the name suggested, this premium format often takes over the entirety of the bus rear and, like bus rear advertising suggested above, they offer a great mix and high impact to both drivers, consumers, commuters and pedestrians.
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![Bus Ads]()
Bus Full Wrap
As far as bus advertising is concerned, a bus full wrap is the top end of most transport media formats. With the right creativity, a full wrap becomes an icon and a very strong brand statement, one that consumers will trust and engage. It’s a high impact and high exposure format with high brand recall. Ideal to build brand awareness but also for a tactical brand, market or product launches.
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Bus Stop Advertising
Positioned in bustling urban and suburban areas, bus stops provide extensive exposure, ensuring your message resonates with a diverse audience of commuters and pedestrians.
Bus stop adverts (also known as bus shelter adverts) offer the perfect platform for all types and sizes of brands or organisations to reach millions of people - whether you’re looking for national, regional, or local audience targeting.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”
Ricardo Seixas, Founder and CEO, One Day Agency
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Frequently Asked Questions.
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Bus adverts, also known as "mobile billboards" or "moving billboards," is a category of transport advertising - and one of the most effective forms of out-of-home advertising.
Bus advertising has revolutionised how brands engage with mobile audiences. By acting as dynamic mobile billboards, buses provide an engaging platform for reaching commuters and audiences on the go.
Their sheer size and visibility demand attention, with vibrant colours and compelling visuals making them stand out in urban settings.
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The effectiveness of bus advertising hinges on one crucial factor: its ability to capture the attention of consumers. Here are some of the reasons why bus ads are so effective:
Bus ads cannot be switched off like TV or digital ads.
Unlike radio advertisements, transport advertising reaches drivers and passengers regardless of their radio station preferences.
It reaches a diverse audience.
Various ad sizes, placements, and creative options are available.
For interior ads, you have a captive audience among passengers throughout their journey.
For exterior ads, you remain visible to passing cars, pedestrians, and bus riders during longer periods, such as traffic lighgs, at bus stops, and in busy urban traffic.
Digital technology extends the impact of bus ads beyond the physical realm. QR codes, NFC tags, or augmented reality features enable tech-savvy viewers to engage using smartphones, accessing additional content or special offers.
Innovative formats and interactive displays allow for greater engagement, rendering bus advertising a potent tool for maintaining audience interest.
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Yes, digital billboards are frequently positioned at bus stops and shelters in the UK. However, it's a common misconception that bus stop and shelter advertisements are designed exclusively for those taking the bus.
Digital billboards at bus shelters capture the attention of motorists and those walking in the local area. This can be a very significant audience in major cities such as London, Manchester and Liverpool.
Further to this, everyone viewing a bus stop ad is located in close proximity, whether they live, work, or commute in the area. This ensures precise geographic targeting for specific groups.
Full-funnel Advertising Agency
Get in touch today.
Bus Advertising and Media planning.
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