Bus Superside
Advertising
Bus Superside Advertising with One Day
Bus supersides are the ‘holy grail’ of bus stop adverts.
In a bustling high street in a metropolitan area, a bus superside sits high up on a double-decker bus, projecting your messages clearly to road users, shoppers and commuters alike.
This ad format can give your brand a commanding, distinctive and influential presence in key urban environments.
Bus advertising is one of the most impactful forms of OOH advertising - speak to One Day today and find out how we can help you leverage the power of bus superside advertising.
What are Bus Supersides?
Bus ‘supersides’ are large advertising spaces on the sides of buses, typically double-decker buses.
You’ve most certainly encountered a captivating bus superside advert in a large city centre or town - and it’s no surprise.
Pavement-facing bus supersides are designed to command attention. These advertising spaces are positioned along the upper section of the bus, allowing for a highly visible and impactful display.
Supersides provide advertisers with a significant canvas to showcase their brand, products, or messages to a wide audience in urban and suburban areas.
The term "supersides" is derived from the fact that these advertisements cover a substantial portion of the bus's sides, often extending from the front to the rear wheels.
The prominent and eye-catching nature of bus supersides makes them a popular choice for advertisers looking to make a strong impression in metropolitan environments.
How One Day Can Help
Planning and securing bus superside advertisements can be a complex endeavor.
Given the considerable disparities in bus advertising regulations, choices, companies, and formats across various cities and regions in the UK, it’s important to know how to navigate the market.
As a seasoned media agency, we stand ready to assist you in making well-informed and strategic bus superside advertising decisions, whether as part of a comprehensive campaign or an exclusive focus on Bus Advertising initiatives.
Our extensive experience includes successful collaborations with numerous brands utilising bus supersides for communication on local, regional, and national scales.
Reach out to us with your specific brief or requirements for a personalised media plan, or explore our portfolio to learn more about our work with brands of varying sizes.
Bus Superside Sizes
UK Bus superside sizes
Generally, bus supersides are available in the following display sizes:
601mm x 6,056mm
606mm x 6,056mm
The overall size of the advertisement is 658mm x 6,116mm.
We will guide you through the process of producing creatives to fit standard UK bus sizes.
Meet the Manchester Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
Frequently Asked Questions.
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Here’s why bus supersides are highly coveted:
They offer continuous exposure to Shoppers:
Bus superside advertising targets shoppers consistently as buses travel frequently on busy and exclusive high streets, covering over 700 miles every week.
They have an Imposing Stature and Common Usage:
The imposing stature of bus supersides makes it the most commonly used media format when advertising on buses.
They offer a dual marketing opportunity:
Bus sides present a dual marketing opportunity. On double-decker buses, supersides reach above traffic level, while single-decker buses with streetliner ads target consumers at street level.
Gain City-Centric Exposure:
Pedestrians and road users in urban areas can easily absorb the message on supersides, taking your advertising to the heart of the city and maximizing exposure.
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In a word - yes - brands find bus supersides effective for a number of reasons:
The Elevated Visibility Above High Streets
Advertising on bus supersides strategically positions your product above the busy high street, capturing the attention of pedestrians and road users engaged in shopping, commuting, and various activities.
High Impact for Urban Audiences
Superside bus advertising is a powerful and impactful method to reach urban audiences in cities and towns across the UK.
Overcoming High Street Clutter
Featuring on double-decker buses, advertising on bus supersides visually rises above the crowded and cluttered high street, ensuring visibility and attention from pedestrians both stationary and on the move.
Tempting Shoppers and Encouraging Spontaneous Purchases:
The pavement-facing bus advertising format drives temptation down the high street, encouraging spontaneous purchasing and simultaneously boosting brand awareness.
Full-funnel Advertising Agency.
What our clients are saying…
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