Bus Advertising
Advertise on Tourist Buses
Advertise on Tourist Buses with One Day Agency
Extending Brand Reach Through Moving Advertising: The Benefits of Tourist Bus Marketing
Almost every major city internationally attracts tens of thousands, if not millions, of holidaymakers, travellers, and tourists every year. Bus and coach services range from open-top guided tour buses to designated transfer coaches and those acting as shuttles between hotels, city centres, airports, ports, and tourist attractions.
As an outdoor advertising format, buses have long been an opportunity for brands to mix and match exterior panels for repeat exposure to local motorists and businesses, onboard display panels targeting visitors, and digital ads on shelters, stops and inside stations.
For those keen to tap into affluent, active, and high-intent visitor demographics, advertising on tourist buses is an excellent way to engage with multicultural and diverse viewers. Bus advertising in London, for example, reaches as many as 73% of passengers, of whom 80% have taken action in response.
Why Advertise On Tourist Buses?
Sightseeing buses traverse every corner of high-visitor locations, from built-up and largely pedestrianised city centres to historic neighbourhoods and busy transport hubs. They regularly pass by iconic focal points and photo opportunities, which means each vehicle is visible and is seen continuously travelling around densely populated areas.
Businesses looking to extend brand recognition and familiarity with as many people as possible can utilise the scale and size of exterior bus ads and wraps, incorporating bright graphics and memorable messaging. This ensures ads are seen by tourists and passengers alongside drivers, pedestrians, commuters, and local residents.
The benefits are compelling, as a cost-effective ad format that is impossible to ignore, a familiar and valued part of the urban landscape, and a vehicle that often has access to areas regular commuter vehicles are unable to travel through.
Unlike static advertising and billboards, tourist buses and park-and-ride services are seen in multiple locations each day, with ads that are never turned off. Campaigns that are memorable and attention-grabbing and spend hours every day on the road provide an ongoing and extended platform for brand marketing.
Why One Day?
We are a dedicated team of out of home advertising, creative and marketing specialists, combining advanced ad tech, programmatic display advertising and traditional marketing formats across channels and in locations throughout the UK, Europe, Asia, North America and beyond.
Our full-service teams assist brands with tourist bus advertising campaign design to deployment, with strategic input based on their core objectives, current business size and market opportunities.
Blending out-of-home advertising, high-reach billboard advertising, and digital and data-backed screens enables us to offer end-to-end support, recommending formats, placements, graphics, and propositions to help brands stand out in crowded, competitive spaces and augment their audience reach, market share, and returns.
Tourist Bus Advertising: Key Formats
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![Tourist Bus Exterior Wraps]()
Tourist Bus Exterior Wraps
A full-cover bus wrap provides maximum visibility and enhanced audience views, with accumulative impressions and engagements due to the size, scale and captivating nature of a completely customised double-height vehicle seen by countless viewers every day.
The 360-degree visibility of a full exterior tourist bus wrap ensures that branding and offers are seen by vast audiences travelling within suburban and urban areas. Bold messaging and repeat exposure deliver excellent brand recognition outcomes.
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![Sightseeing Bus Super Rears]()
Sightseeing Bus Super Rears
Super rear bus advertising is ideal for brands working with limited budgets or keen to introduce out-of-home mobile billboard advertising to coordinate with other out-of-home marketing touchpoints and displays. Each wrap is applied to the rear panel of the bus, either as a full panel wrap or utilising cost-efficient advertising display panels.
Tourist buses operating in high-visitor cities with designated bus lanes offer super rear advertising to ensure promotions are seen by motorists and pedestrians, often prioritised by those advertising localised services, tourist attractions, hospitality options or retail outlets around the tourist bus routes.
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![Tourist Bus Superside Advertising]()
Tourist Bus Superside Advertising
Superside ads are available on single and double-decker open-top buses, tour buses and transport vehicles as a city-centric advertising format that exposes brand messaging to both passengers using and queuing for services and pedestrians passing by.
The size of a superside makes this a memorable and hard to ignore advertising opportunity, although with a slightly lower marketing cost than a full wrap – ideal for promoting location-specific services, offers, businesses or brands.
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![Interior Tourist Bus Advertising Panels]()
Interior Tourist Bus Advertising Panels
The interiors of tourist buses have varied advertising placements, including the headliner panel, bulkhead adverts, luggage rack advertising panels, and smaller interior cards that are seen by all passengers using the service.
Visitor-oriented advertising displayed inside a tourist bus takes full advantage of high dwell times when travelling between attractions or destinations. They are designed to attract attention, where visitors new to a city, country, or region will absorb information shared that promises to augment their holiday, travel plans, or experience.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
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Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
"Turn every cityscape into your brand’s stage. Advertising on tourist buses combines high visibility with continuous exposure, capturing the attention of locals and travelers alike. With our expertise, your campaign won’t just ride along—it will lead the journey."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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One key reason brands opt for tourist bus advertising, either in conjunction with other public transport marketing campaigns or as a standalone tactical placement, is that it easily targets specific demographics and viewer groups.
For example, the most visited cities in the world, like London, New York, Hong Kong, and Paris, see an influx of millions during peak travel periods and seasonal festivals and events—including high-profile sporting tournaments—which means brands can time their promotions when advertising will be seen by as many people as possible.
Advertising that is adapted to each location and to the audience segments the brand wants to appeal to can be incredibly effective, such as promoting a hotel, guided tour or travel experience that a large proportion of visitors using a tourist bus will react to.
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Our talented creatives, consultants, and strategists can provide tailored guidance on request since much will depend on the nature of your brand, your core customer persona, and any specific requirements such as timings, ad duration, or campaign locations.
However, utilising a combination of advertising in popular tourist destinations, in and around high-visitor attractions, and memorable large-scale tourist bus advertising is appealing for brands across the sectors, especially those looking to capture attention both from tourists and visitors and from local motorists, pedestrians, students and commuters.
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Tourist Bus Advertising and Media planning.