Video Advertising.

The way the public watches television has changed over the years. Viewers now favour internet platforms over standard traditional broadcasts. This guide outlines the commercial pros and cons of streaming TV advertising and provides a clear plan for getting your brand onto the biggest screen in the house.

Digital TV and Connected TV have completely transformed how we consume media. Advertising within the Apple TV ecosystem allows brands to connect with a premium audience right in the comfort of their living rooms. This guide states that while you can’t advertise directly on Apple TV, the commercial benefits of the platform still offers a premium inventory that can reach your audience through third-party services.

Adding commercial breaks to premium streaming platforms has completely transformed television media. Disney Plus advertising offers brands the chance to place their video creative alongside some of the most popular entertainment franchises in the world. This guide explains the commercial benefits of the platform, the available video formats, and exactly how to secure premium inventory.

TV advertising on Channel 5 gives brands access to millions of engaged UK viewers every week. Known for its strong regional footprint and family-focused content, the network provides a cost-effective alternative to other major broadcasters. This guide outlines the commercial value of the channel, the available broadcast and digital formats, and the exact steps required to get your campaign live on screens.

Sky AdSmart has revolutionised the "big screen" experience by bringing digital precision to household TVs. Whether you are a local shop targeting a five-mile radius or a national brand seeking high-affluence households, this guide breaks down the costs, the technology, and the marketing fundamentals required to turn a modest budget into a high-impact TV campaign in 2025.

In the vast and ever-expanding universe of online content, one platform reigns supreme when it comes to video: YouTube. With over 2 billion logged-in monthly users, YouTube is more than just a video-sharing platform – it's a cultural phenomenon, a search engine, and a powerful advertising tool.

For businesses, YouTube offers a unique opportunity to engage with a captive audience through the power of sight, sound, and motion. But how do you harness this power to create a successful advertising campaign? This comprehensive guide will explore the world of YouTube advertising, from understanding the different ad formats available through the Google Ads platform to creating a video that will leave a lasting impression.

Sky remains one of the UK’s most powerful advertising platforms, offering both mass-reach TV campaigns and addressable targeting through Sky AdSmart. With the ability to serve different ads to different households watching the same programme, AdSmart combines the prestige of television with the precision of digital. In this guide, we explain how to advertise on Sky, what AdSmart means for brands, and how One Day Agency can help you unlock the full potential of addressable TV.

Channel 4 offers brands a unique mix of cultural influence and advertising versatility, reaching younger audiences across live TV and its digital streaming platform. With formats ranging from programme sponsorships to programmatic All 4 campaigns, Channel 4 gives advertisers the ability to blend mass reach with precision targeting. In this guide, we explain how to advertise on Channel 4 and how One Day Agency can help brands harness the power of both broadcast and digital.

ITV remains the UK’s most powerful commercial broadcaster, reaching millions through live TV, on-demand streaming, and digital platforms. From Love Island sponsorships to targeted ITVX campaigns, the opportunities for advertisers are vast. In this guide, we break down how to advertise on ITV and how One Day Agency can help brands unlock the full potential of television in an increasingly digital world.

Amazon Prime Video has become one of the largest ad-supported streaming platforms almost overnight, offering brands an unparalleled mix of scale, premium content, and retail-driven targeting. With ad formats ranging from pre-roll to interactive shoppable ads, Prime Video allows marketers to bridge the gap between TV storytelling and direct e-commerce sales. In this guide, we explore how to advertise on Prime Video and how One Day Agency can help brands harness the full potential of streaming TV.