Paid Social Advertising

Advertise on Prime Video

Prime Video Advertising Agency: Advertise on Prime Video with One Day

Unlock the power of Prime: Ads that convert on Amazon’s biggest stage.

Amazon’s Prime Video streaming service is one of the biggest and best-known in the UK, with around 19 million people watching movies and series, and countless more who share household Prime subscription perks.

The new ad-supported tier, which was introduced last year, has given brand marketers a new way to tap into the opportunity Prime Video presents, with subscribers auto-enrolled but with the option to upgrade their accounts to access ad-free streaming.

This transition has made Prime one of the world’s most dominant ad-supported streaming providers, backed by in-depth audience targeting, enormous viewer numbers and a massive amount of user data that ensures advertisers can use their ad spend wisely.

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The Advantages of Prime Video Advertising

Prime Video promotes ads to literally millions of UK households, with the capacity to extend campaigns globally or in specific jurisdictions and countries.

It enables advertisers to insert themselves in a premium entertainment space, where audiences are engaged, and associate brands with the content or franchises they’ve chosen to watch.
Prime ads are supported by the vast data collated by Amazon, which provides more precise targeting. Advertisers have access to shopping data that improves relevance and ensures businesses show their ads to the audiences most likely to buy.
Shoppable ads and interactive formats have made Prime Video campaigns more immersive and exciting, with users able to click or scan campaigns on mobile devices and smart TVs.

Prime Video Advertising Model

Businesses that incorporate Prime Video ads into their marketing manage campaigns through the Amazon Ads platform, which means brands new to Amazon will need to register to gain access. From there, the model works as follows:

Brand marketers specify what they want to achieve, from encouraging more sales, boosting the brand's familiarity, or showcasing promotions to new audience segments.
They can select from numerous potential formats, including interactive shoppable ads, video ads and sponsorship partnerships, depending on budgets, target audiences and the core purpose of the campaign.
Prime Video ads work on either a CPC or a CPM system, which means choosing a budget per click or per thousand impressions, and with advanced programmatic buying available.
Campaigns are tracked and measured from the moment of publication, with data about audience reach, impressions achieved and click-throughs, ensuring brands have clarity about the real-world outcomes their ads have delivered.

While many brands have seen compelling results, it’s essential to be mindful of the rigorous regulatory and platform-specific rules businesses need to follow, and the importance of outstanding quality content that feels natural for Prime viewers.

Types of Prime Video Ads

Pre and Mid-Roll Prime Ads

Video ad promotions can be shown before content starts or during streaming sessions, with each video running for between 15 and 30 seconds. Brands can also select non-skippable mid-roll ads during premium releases to maximise impressions.

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Interactive Prime Video Ads

Prime Video ads on connected devices, such as smart TVs and handheld tablets, can include polls, quizzes, and other response buttons that prompt viewers to click to learn more or submit a reaction.

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Shoppable Prime Promotions

Brands create shoppable ads that can be structured as product carousels or service promotions, with the most successful shown during pre-planned ad breaks or as part of an interactive pause screen when viewers are more inclined to add items to their basket.

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Pause Ads on Prime Video

Pause ads show when the user chooses to pause the content, a great way to improve brand recognition without interrupting viewing. There are also interactive pause ads, as we’ve mentioned, which can contain shopping or response buttons.

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Sponsored Prime Video Campaigns

Businesses that want to engage with specific niches or user demographics can use strategic sponsorship agreements, picking shows or releases that their target audience will resonate with, putting the brand in a prominent position.

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Who Is Prime Video Advertising For?

The scale of Prime Video viewership makes the platform a strong option for countless brands across the sectors, but those with standout success often include:

Consumer goods retailers, who utilise Amazon's huge data banks and targeting tools to achieve uplifts in sales, often through shoppable ads.
Electronics manufacturers, advertising promotions and sales with knowledge of consumer spending and buying habits.
Entertainment brands, ensuring they align their campaigns with the types of streaming content their target users or customers are most likely to be watching.

It's also common to see a proportion of Prime Video ads focused on live events, especially sports, movie launches and festivals, given that it is fairly easy to specify which audiences in which age groups and locations are the ideal consumers for this type of advertising.

Why Advertise on Prime Video?

The biggest advantage of Prime Video advertising is the specificity of the targeting information available. This surpasses that of any other streaming platform because Prime is, of course, owned by Amazon, which ensures brands don't just know what types of content or genres viewers watch, but what those audiences buy.

Brand marketers can target based on the usual parameters, such as location, gender, age and income levels – but also based on the types of products households purchase.
Amazon's ever-expanding streaming libraries mean businesses can then further target their ads based on, for example, which households have small children or teenagers, and which viewers have purchased holiday-related items.
Custom audience features are also readily available, where advertisers can tailor where their promotions are shown based on lookalike audience profiles.

While there are numerous benefits, it remains essential for campaigns to be designed as entertainment, ensuring they won't be perceived as a disruption to the audience's viewing.

How Can One Day Help?

One Day is a specialist integrated marketing agency, combining advanced media planning, expertise in programmatic buying and creativity that ensures our clients understand how to tell a story audiences watching Prime Video will want to respond to.

We offer end-to-end support with cross-channel and platform-specific campaigns, enabling businesses to combine out-of-home, digital and TV marketing, while having all the assistance required to develop advertising content that will deliver measurable returns.

Our Work

Latest Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Motorsports - Experiential OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Prime Video is one of the most sought-after advertising spaces, and I'd always recommend that brands consult One Day before rushing into campaigns without a comprehensive grasp of the advertising regulations. This approach avoids any potential waste and ensures you'll maximise the outcomes for your brand.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

A lot will depend on the ad formats, campaign duration and length of your promotions. Still, Prime Video remains accessible on a modest budget, offering the option to select competitive CPM pricing models and utilise targeting features to reach as many viewers as possible through its ad-supported streaming service.

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”