VOD Advertising
Advertise on ITV
ITV Advertising Agency: Advertise on ITV with One Day
Target households nationwide with ITV’s trusted programming
ITV remains the biggest commercial TV network in the UK, offering a blend of free-to-air channels, broadcasts via ITV1 and ITV2, and specialist gaming and entertainment through ITVBe, now called ITVQuiz. Additionally, the ITVX platform provides modern and on-demand streaming services.
The unique and diverse range of content, channels and ever-popular family favourites means ITV has a long-standing and strong reputation as a family entertainment channel, and a place for premium drama and live events – all of which brands can pick and choose from depending on the most relevant types of content for their ads and target audiences.
Each month, ITV1 alone reaches an estimated 40 million British adults, while ITVX streaming programmes are ideal for promotions aimed towards younger, digital-first audiences. ITV’s big releases and anticipated new episodes of series like Love Island, World Cup fixtures, and I'm a Celebrity attract vast viewer numbers that businesses can use to their benefit.
The Advantages of ITV Advertising
Multiple formats and ad options are available, including regionally targeted ads for location-based programmes, on-demand promotions via ITVX, and product placements or sponsorships of long-running soaps and drama series.
The ability to position ads in front of millions of engaged viewers, with specific channels and streaming services best aligned with varied age groups and audience demographics.
Positions brand ads during high-rated shows, including Coronation Street and Britain's Got Talent, building credibility and positive associations with much-loved shows and entertainment fixtures.
Improves cultural relevance by blending programmatic ITVX campaigns with traditional linear TV spots during primetime viewing, connecting with younger adults and older age groups simultaneously.
ITV Advertising Model
Like most major TV and entertainment channels, ITV has evolved in recent years from a space with only traditional broadcast advertising placements to a hybrid streaming/linear/on-demand marketing platform.
The Planet V self-serve tool enables brands to book slots, manage campaigns or bid against programmatic ad placements across all digital platforms within the ITV ecosystem.
Addressable and interactive promotions can be shown via ITVX, while ITV1 and ITV2 offer conventional and linear airtime based on CPM, or cost per thousand impressions.
Brands can opt for short-form ad slots through to full creative breaks, where the entirety of the standard ad break is allocated to one campaign or one brand to improve impact.
The ITV ad model incorporates several advanced functions, including contextual targeting, which enables businesses to identify their desired audience and select from 40 million registered users based on relevant campaign parameters.
Types of ITV Ads
Traditional ITV Airtime
Commercial ad breaks are a natural part of the free-to-view audience experience, and brands can reserve slots during specific shows or events that range from five seconds to two minutes, shown alongside the planned content programming.
Creative Break Takeovers
Businesses can invest in full ad breaks through ITV, many of which choose to do so during high-profile series finales or sports events, with the full extent of the ad break reserved for either repeat exposure or an extended campaign length.
On-Demand ITVX Streaming Ads
There are numerous formats available on ITVX, including pre- and mid-roll ads shown just before or during streamed content, pause ads that appear when the user pauses their viewing, banner ads that are displayed at the top of the ITVX app, and dynamic ads that appear within live streams.
ITV Sponsorships
Marketers keen to maximise brand awareness can opt for partnerships with certain shows or ITV channels, ensuring their name or product becomes synonymous with a franchise or series, with further options to use product placements to insert branded products into the content.
Who Is ITV Advertising For?
The breadth and scope of ITV's viewership numbers mean the platform can be ideal for a wide range of brands, although the following segments often record the highest returns on investments in ITV advertising:
Ecommerce brands, which use ITV to reach extended new audiences, build credibility by showcasing products or sales promotions during premium viewing periods or programmes with high viewer numbers.
Retailers, using themed and seasonal broadcasts and news programming to promote offers, drive sales, and develop excitement linked with upcoming releases, Christmas specials or summer offers.
Financial services providers, many of which use the profile of ITV to engage with families and young adults, advertising services such as investment apps, banking and insurance products.
Automotive manufacturers and regional dealerships also have a prominent presence within ITV advertising, using the familiarity and trust in the channel to achieve higher volume sales or focus on brand-building campaigns.
Why Advertise on ITV?
ITV is considered one of the best brand-safe environments, which means it is a platform or broadcast channel audiences know and trust, and where they place greater credibility in brand promotions that feature alongside the shows and entertainment they choose to watch.
Brands can benefit from the combination of traditional free-to-air content and ITVX streaming, allowing them to customise targeting based on the age groups, locations, and viewing habits of their ideal audience.
Flexible targeting options enable businesses to create regional and localised campaigns or nationwide promotions, with agile budgeting suited to both large brands and SMEs.
The presence of numerous event TV shows, including reality TV series, sports events and soaps, appeals to a cross-section of UK consumers, giving brands a cost-efficient way to augment reach within one campaign.
Especially within mature adult demographics, TV advertising is perceived as more trusted than online ads, although brands can also deploy cross-channel campaigns to enhance engagement across varied age groups.
How Can One Day Help?
One Day combines digital know-how with creative expertise and media buying capacity, giving brands the ability to develop impactful and effective ITV campaigns with support from a uniquely experienced team of strategists and consultants.
We work with brands of every size, integrating streaming and linear ad formats, matching social and OOH campaigns with mainstream broadcast promotions, and providing clear, ongoing monitoring to measure and track the results achieved.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Collaborating with an all-senior team of specialists with years of experience negotiating pricing and ensuring creative compliance is a definite competitive advantage, and our role is to ensure you get the very best from your ITV campaigns, whatever the objectives you are working toward look like.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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It would be impossible to provide an accurate cost estimate, since there are literally dozens of formats and numerous channels or services you might opt to advertise through. Our advice would be to arrange a good time to chat with the One Day team, and we'll be happy to advise on the right options in line with your budget and expectations.
