Podcast Advertising Agency: Advertise on Podcasts with One Day

Reach loyal, niche audiences with authentic and engaging podcast ads.

Podcast advertising has gained significant traction as a way to connect with the 17 million UK adults who listen to podcasts each week, representing 30% of the adult population. The appeal of podcast campaigns lies in the fact that every ad is consumed end-to-end by listeners who have actively chosen the podcast in question, thereby enhancing brand trust and receptiveness to the messaging.

Listener numbers continue to rise across all podcast categories, and businesses benefit from higher recall rates than almost any other advertising format, as well as excellent conversion rates and strong returns on their investments.

One Day helps brands get into the ears—and minds—of their audience.

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The Advantages of Podcast Advertising

Podcast listeners are highly engaged in the content, with 30% of British adults listening to at least one podcast a week and 42% tuning in monthly. This provides brands with a valuable opportunity to establish credibility through association.
Businesses can select optimal times or natural pauses in podcasts to broadcast their ads, as listeners almost always listen to complete episodes without skipping the podcast ads.
Analysing audience data and statistics – information that podcast producers have readily available – enables us to select specific hosts, episodes, channels, and series where brands can generate superb impressions from audiences who fit their ideal consumer persona.

Podcast Advertising Model

There are two main ways that podcast advertising works. Either the host reads your ad script on your behalf at a place that feels natural or at designated ad slots, or your ads are dynamically inserted, usually as part of a pre-configured ad reel.

Podcast campaigns can run for flexible periods, which you can determine before the campaign begins or update based on engagement metrics and feedback.
Host-read ads are often perceived as more conversational and personal, allowing businesses to capitalise on the presenter's influence. However, they need to be clear that the ad script is indeed an advertisement.
Pre-roll, mid-roll, and post-roll podcast ads are played during natural breaks and pauses, ensuring audiences consume the promotion without a sudden pause in the content they’re listening to .

These types of ad campaigns are usually organised on a cost per thousand or CPM pricing basis, a scalable approach that allows brands to select series with high listen-through rates and low ad saturation while adapting their investment to their budgets.

Types of Podcast Ads

Pre-Roll Ads

This ad format plays your promotion at the start of a podcast episode, building better awareness as listeners tune in and at a moment where they are highly unlikely to click away, given that the episode is about to begin.

Mid-Roll Ads

Mid-rolls are embedded in podcast episodes, usually around 50% of the way through. Alternatively, they can be read live by the host at a similar point when listeners are focused, with one of the highest engagement rates of all formats.