VOD Advertising
Advertise on Netflix
Netflix Advertising Agency: Advertise on Netflix With One Day Agency
Show up in premium, story-driven moments with ads on Netflix’s
Netflix advertising has soared since the streaming service introduced ad placements in 2022. Ad-supported video on demand (AVOD) now reaches a staggering 94 million active global users every month, and with a reported 162% higher sales per impression than connected TV (CTV) marketing.
The switch to paid premium accounts or Standard With Ads accounts has seen millions of Netflix viewers agree to watching short ads between their programmes at a lower monthly subscription, which means brands can target vast audiences with non-skippable advertising campaigns.
Whether you’re looking to drive brand awareness through cinematic storytelling or reach viewers at scale with data-led targeting, we specialise in VOD advertising strategies that make an impact—on and off Netflix.
The Advantages of Netflix Advertising
Netflix ads put campaigns right in front of consumers, with more 18-34 year old adults using the service than any other network and spending an average of 41 hours a month watching movies and TV shows.
Brand advertising is displayed in high quality and cannot be skipped, eliminating the risk that ads may have a limited reach or achieve minimal exposure.
The roll-out of an updated Netflix Ads Suite this year has compounded the benefits, with options to target audiences based on their age and over 100 interests and categories, further augmenting the positive impressions delivered.
Netflix Advertising Model
Netflix offers its 301.6 million paying subscribers the option to upgrade to ad-free viewing or to stick with the Standard With Ads tier. A 55% majority of users who signed up last quarter opted for ad-supported plans in exchange for a lower subscription fee.
With an additional 19 million subscribers joining the channel in just a three-month period, the audience available for brands to market to continues to grow on a massive scale.
Netflix ads are integrated into premium content without repeat displays to the same viewer to avoid oversaturation or brand fatigue.
Ads can vary in length, with pre-roll ads lasting 15 seconds and mid-roll ads lasting 30 seconds, depending on the ad's positioning within the ad reel.
Data-backed targeting enables businesses to target exactly who they want their ads to be shown to, based on behaviours, ages, and preferences, keeping ad waste to a minimum.
By matching the nature and tone of ads to the premium content being streamed, Netflix ensures that audiences are highly engaged and genuinely interested in the services or products being advertised, all of which contribute to higher returns.
Types of Netflix Ads
Pre-Roll Ads
Pre-roll ads are displayed before the user's selected content starts, providing a good opportunity to capture interest and attention when viewers are actively watching the screen and waiting for their show to begin.
Mid-Roll Ads
These ads appear during a viewer’s streaming session, with natural pauses built into programmes and movies to avoid interrupting at a pivotal place. Integrating ads smoothly into programming ensures the experience is natural for the viewer.
Post-Roll Advertising
Post-roll Netflix ads are displayed when the film or TV show ends, optimising impressions at a point where viewers remain engaged but before they click onto new content or choose the next episode they wish to watch.
Netflix Pause Ads
Pause ads on Netflix will appear when the user pauses their streaming, offering a branded visual as a type of screensaver until the viewer is ready to resume. This advertising format is being rolled out next year as part of a strategy to introduce more marketing options.
Who Is Netflix Advertising For?
Netflix marketing is relevant to a huge proportion of brands that want to engage with diverse audiences, with targeted advertising placements inserted into a premium viewing environment.
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Entertainment companies: movie studios, TV networks, gaming campaigns, theme parks and event providers.
Consumer brands: electronics, home improvement, beauty, automotive and appeal companies feature heavily
Food and beverage providers: brands selling baby and infant foods, snack manufacturers, restaurants and fast-food delivery services
Travel and hospitality companies: tour operators, hotels, resorts, airlines, and online travel directories or package holiday sellers
Luxury brands: businesses selling lifestyle-focused products from high-end brand names to five-star travel groups and fashion houses.
Why Advertise on Netflix?
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Unmatched global reach, with access to one of the largest international audiences through one platform or channel
Positive brand associations, aligning ads with high-quality and trending films and TV series
High levels of ad completion, without the option to skip past an ad and with limited ad loads to augment viewer interest
The biggest benefit of Netflix's new suite has to be the increased levels of accurate targeting, with over 100 categories of interests and ages, to ensure brand marketers position their ads in front of their most valuable audience.
How Can One Day Help?
As a leading Netflix marketing agency, we help brands break into one of the most premium and fast-evolving advertising environments available today: video-on-demand (VOD). While Netflix now offers powerful advertising opportunities, our expertise doesn’t stop there—we plan and activate campaigns across all major VOD platforms, including Amazon Freevee, ITVX, Channel 4, Pluto TV, YouTube, Rakuten, and more.
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Have direct access to Netflix’s media partners and buying routes
Build multi-platform VOD strategies that incorporate Netflix and other streaming platforms for maximum reach and relevance
Create cinematic-quality creative optimised for lean-back viewing
Use data and insights to shape and optimise campaigns across the entire funnel
Latest VOD Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Motorsports - Experiential OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“With Netflix advertising, your brand can appear alongside the world’s most-watched entertainment. At One Day Agency, we help you harness Netflix’s premium, highly engaged audience with creative, data-led campaigns that feel seamless and impactful, delivering your message where attention is undivided.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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We've run through the main Netflix ad formats above, but all ads are shown during natural breaks, pauses, or at the start or end of a broadcast, depending on the chosen advertising placement structure.
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It’s always essential that brands remain mindful of costs and recognise that the maximum loads per hour can influence the frequency with which their ads are displayed.
Likewise, they need to invest the right amount of time and energy into high-impact visuals, acknowledging that lacklustre ads will fall flat against the vibrancy of the Netflix viewer experience.
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Ad content on Netflix must be authentic and truthful, without any uncertainty about which content is advertising and which is a program chosen by the viewer. There are also rules that prohibit ads promoting specific content, such as political, gambling, or tobacco marketing.
