
Advertising Formats
Shopping Centre Advertising
Shopping Mall Advertisements, reach millions of ready-to-purchase consumers.
Over 50+ Shopping Malls. Mall Screens at Westfield, Meadowhall, Liverpool One, Trafford Centre, Arndale, Bullring and many more.
Tap into the largest network of shopping mall billboards through premium full-motion digital mall screens or paper across all major malls in the UK reaching millions of consumers with highly targeted eye-level media.
Shopping Mall Advertising is a unique out-of-home environment since it allows brands to engage with consumers in high-footfall locations making it one of the most effective ways to raise awareness and direct response.
For brands of all shapes and sizes, Shopping Centre display advertising has two types of main formats: digital mall screens and paper 6 sheets depending on location and availability.
The impact of Shopping Centre Advertising
According to the recent data, shopping mall advertising opportunities are impressive:
17% of consumers engaged with brands after seeing an OOH (Out-of-Home) ad
Over 50% of purchases made at shopping centres are spontaneous, with triggers like buy now and reduced products driving the majority of these impulse buys
In 2022, there were nearly 75.5 million customer visits to Westfield shopping centres
The shopping mall audience is:
+82% more likely to be aged 18–34
Affluent, with strong purchasing power
Media savvy and receptive to brand messaging
Shopping centre advertising offers a unique blend of scale, targeting, and immediacy. Here's why it's an essential channel for modern advertisers:
High Footfall: Malls attract millions of visitors monthly, ensuring wide exposure for your brand
Purchase-Ready Audience: Shoppers are already in buying mode, making your ad more likely to convert
Targeted Reach: Connect with key demographics like young professionals, students, and families in a single location
Multiple Formats: From static billboards to interactive digital screens and pop-up activations
Brand Engagement: Strategic placement near entrances, escalators, food courts, or flagship stores ensures visibility at high-impact moments
Proven ROI: OOH and mall advertising drive both awareness and measurable sales uplift
Whether you're launching a new product, driving foot traffic to stores, or building long-term brand visibility, shopping mall billboard advertising is a powerful and proven way to connect with engaged consumers in high-intent environments.
How One Day Agency can help.
One Day has a long history of working with consumer brands of all sizes, from footwear to crisps, and with it great experience in delivering high-performing campaigns across retail environments such as Shopping Malls as it can be seen in some of our case studies.
With our senior team, we can plan Shopping Centre display advertising across 50+ malls across the UK on a local or national scale.
Our media planning and buying approach is data-led and results-focused, ensuring your brand gets in front of the right audience at the right time. We work closely with shopping mall media owners and partners to secure premium billboard placements, high-traffic digital screens, and innovative experiential spaces that maximise visibility and impact.
From creative production to campaign optimisation, we handle every aspect of shopping centre media buying to ensure your campaign delivers measurable results. Whether you're targeting a single retail location or planning a multi-mall takeover, One Day delivers flexible, scalable solutions tailored to your business goals.
Shopping Centre Advertising Formats
Frequently Asked Questions.
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A shopping mall isn’t just a destination for shopping. They’re fast becoming ‘lifestyle centres’ and community destinations. They’re restaurants, event venues, social hangouts and meeting points.
This presents unique opportunities to advertisers seeking a full-funnel, cross-platform approach. Typically, shopping malls offer various advertising spaces such as digital screens, banners, kiosks, floor graphics, and sponsored events.
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Weekly visitors cover a broad range of age groups, with 'Gen Z' and 'Millennials' (18-35 age group) showing higher representation compared to the overall UK population. In contrast, individuals aged 55 and above are relatively less prominent.
With approximately 70% of adults making regular visits to major shopping malls across the UK, advertising in these spaces provides businesses, regardless of size, the chance to connect with and captivate millions of potential shoppers. This includes a spectrum of audiences, spanning from Gen Z and Millennials to couples and families with children, all within an environment where they are inclined to make purchases.
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To get started, get in touch with One Day Agency. We’re a full funnel digital advertising agency based in London and Kent. We’ve run successful shopping centre advertising campaigns for ambitions brands.

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Shopping Mall Advertising and Media planning.
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