Local Advertising
Advertise in Leeds
Advertise in Leeds: the Thriving Heart of West Yorkshire
One Day Agency helps brands reach large urban audiences in Leeds through outdoor advertising across billboards and city transport networks.
Leeds is a dynamic and bustling city with a population of approximately 845,000, making it one of the largest metropolitan districts in the UK. It boasts a rich history and a vibrant cultural scene that makes it a prime location for advertising your brand. With its significant student population and diverse demographic, Leeds offers a wide-reaching platform for brand engagement.
Leeds is not only the commercial, financial and cultural heart of West Yorkshire but also a city with a strong presence in sectors including retail, manufacturing and digital technology. This makes it an attractive market for businesses aiming to increase visibility and engagement.
Some of our latest advertising campaigns.
Why One Day?
One Day agency specialises in creating integrated advertising campaigns that include digital, broadcast and outdoor elements to enhance brand recognition. We run these comprehensive campaigns in major UK cities, including Leeds, which is ideal for brands aiming to connect with a large audience.
Our experienced, all-senior team offers expert advertising guidance, prime placement of ads and thorough campaign management, ensuring that your advertising efforts in Leeds are effective and meet your business needs.
Brands we’ve worked with
Why Advertise in Leeds?
Leeds is the second-largest metropolitan district in England by population and has a diverse demographic, making it an excellent location for targeted advertising campaigns.
With its many transport links, Leeds is one of the busiest cities in the UK for tourism, attracting over 30 million visitors each year.
Leeds is home to significant cultural events like the Leeds Festival, one of the UK's most famous music festivals, and sports teams like Leeds United and the Leeds Rhinos, enhancing its appeal as a promotional hub.
The city is also a hotspot for higher education, with over 80,000 students across five universities, further enriching its diverse audience.
Leeds' status as a growing centre for digital industries and its vibrant music and sports scenes provide a dynamic backdrop for brand campaigns aimed at a wide range of demographics.
Advertising in Leeds offers a cost-effective alternative to more saturated markets like London, allowing for greater impact and visibility without the intense competition found in larger cities.
Whether you're targeting the broader Yorkshire region or aiming to engage with a young and diverse audience, Leeds offers compelling opportunities for impactful advertising placements that deliver the exposure needed to grow your brand.
Our Leeds Advertising Services
Leeds Billboard Advertising
Billboards in Leeds are strategically placed in high-traffic areas such as near shopping centres, universities and major roadways, ensuring maximum visibility for your campaigns. Key high-footfall areas include the vicinity of the Trinity Leeds Shopping Centre, Merrion Centre and St John's Centre, as well as the busy streets surrounding Leeds Railway Station. These locations offer excellent opportunities for billboards due to their high pedestrian and vehicular traffic.
Leeds Transport Advertising
Take advantage of Leeds' expanding public transport network to reach audiences on the go. The Connecting Leeds programme has transformed transport and travel around the city following completion of the £270 million Leeds Public Transport Investment Programme. Advertising options include placements on buses, trains and key transit stations, tapping into the daily commuter crowd.
Leeds Taxi Advertising
Ads on taxis are great for on-the-go brand exposure. Options include full wraps and interior ads, targeting passengers and pedestrians alike from the bustling streets of Leeds city centre to quieter residential areas.
Digital OOH Advertising
Combine traditional methods with digital out-of-home advertising at places like Leeds Trinity shopping centre and other high-footfall locations. Digital screens offer flexible, high-impact visual ads that capture the attention of a tech-savvy population.
Online Advertising
Combine physical ads with digital campaigns including PPC and social media advertising. Both Google Ads and paid social ads can be targeted to a specific region in Leeds to reach a very specific audience.
Leeds presents a unique opportunity with its energetic student population, thriving arts scene and status as a hub for tech and innovation. Whether your focus is local or national, advertising in Leeds provides a strategic choice to grow your brand's visibility and impact.
Leeds Rail Advertising
Leeds railway station is one of the busiest in Northern England, handling millions of passenger journeys each year. Advertising within the station and on rail networks gives brands access to a captive commuter audience with high dwell time.
Formats include platform posters, digital screens and cross-track billboards – all in one of the city's most high-traffic locations.
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Leeds is one of the most vibrant cities in the UK for its university cluster and high student population. Leeds offers all the advertising options available, and our local team can help brands of any size target this vibrant city. Ask about our UNiDAYS case!”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Key commuter routes in Leeds include several major roads that carry daily traffic into and around the city centre. One of the primary arteries is the A660 Otley Road, which connects areas like Headingley and Woodhouse to the city centre. It's especially popular due to its heavy usage by both motorists and cyclists.
Leeds City Council has also invested in infrastructure along major routes like York Road and Elland Road, which are crucial for reaching the city centre. These routes are complemented by extensive bus services from operators like First Bus, connecting residential and commercial areas with central Leeds.
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For impactful advertising in Leeds, prime locations include the bustling city centre areas like Briggate and near Trinity Leeds shopping centre, which attract a diverse crowd. Advertising on major commuter routes such as the A660 Otley Road and Elland Road targets high traffic volumes, while locations around university campuses are ideal for reaching young adults and students.
Digital screens in high-footfall areas, public transport hubs and shopping centres like White Rose and Merrion Centre also offer significant exposure, capturing the attention of a wide demographic. These strategic spots ensure high visibility and effectiveness for advertising campaigns.
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Billboard advertising costs in Leeds vary by format, location and campaign duration. Prices are typically quoted in two-week slots, starting from around £250 for a standard paper 48-sheet. Digital billboards and large-format sites in high-traffic areas will cost more.
Compared to London, Leeds offers significantly lower rates with strong audience reach – making it one of the more cost-effective cities for outdoor advertising in the UK. Contact us for a tailored quote.
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The most effective campaigns in Leeds tend to combine outdoor and digital formats. Billboard advertising in high-traffic areas delivers broad brand awareness, while PPC and paid social campaigns can be geotargeted to reach Leeds audiences online.
Transport advertising is also highly effective given the city's busy commuter network. A mixed approach – outdoor for visibility, digital for targeting – typically delivers the strongest results.
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Yes. Leeds has one of the largest student populations in the UK, with over 80,000 students across five universities. Advertising near campuses, in student areas like Headingley and Hyde Park and across digital channels popular with younger demographics is a proven way to reach this audience.
One Day Agency can help you plan a campaign that targets students through a combination of outdoor and digital media.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
What our clients are saying…
International Brand Manager Europe & Asia, Codorníu Raventos
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Managing Director of the Jordan Tourism Board
“Jordan in its recent history has relied heavily on and benefited from sharing plans and exchanging experiences with our neighbours and friends in The United Kingdom.”
VP of Marketing at UNiDAYS
"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
BigCommerce’s Demand Generation Manager
“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."
International Media Planning and Buying.
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Advertising in Leeds.
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.