International Advertising
Advertise in Japan.
Billboard Advertising in Japan
Tap Into Global Consumer Markets With Advertising in Japan
Japan offers unique advertising spaces where tradition and culture sit side by side with a substantial focus on innovation, modernity and advancements in tech, blending into the forms of digital and immersive advertising found throughout the largest cities.
This year, Japan's media advertising spending became the third largest in the world, behind only the US and China. Japan is a lucrative market in which brands compete to position themselves, with greater levels of brand loyalty and profitability than in many alternative countries.
Global and UK-based brands are always advised to work with an experienced, established advertising agency to ensure their Japanese ad campaigns are adapted accordingly and can maximise exposure and returns by developing visuals and graphics that appeal within a strong, innovation-heavy economy.
Why Advertise in Japan?
The Japanese consumer market is emerging as one of the largest and most affluent for brands keen to target new demographics.
A stable, well-developed economy, a unique culture that celebrates innovation, humour and entertainment, and the potential to associate scaling brands with this fast-paced segment make Japan a key destination for ambitious advertisers.
Some of the outdoor advertising spaces in Japan are also prime ways to reach not only local Japanese consumer and commercial viewers but to broaden your reach to international audiences, placing your branding among famous and iconic landmarks, including:
Shibuya Crossing: a famous intersection next to Tokyo Shibuya Station. With vast digital billboards overhead, it is often used as a filming destination for movies and TV series. Shibuya is also known as the Tokyo district, with giant 3D billboards and a highly photographed moving panda.
Electric Street: a retail district packed with electrical brands and well-known Japanese tech developers. It is close to Shinjuku Station, a major tourist destination with brightly lit LED advertising screens. Shinjuku is also home to the Cross Shinjuku Vision big screen, which plays CGI animations every 15 minutes.
Dotonbori, Osaka, is another key advertising destination, with neon signage, colourful billboard displays, and the brightly lit Glico Man, the city's symbol.
How One Day Agency can help.
One Day is a sector-leading international media agency with all-senior specialists who assist brands with a comprehensive suite of services, from creatives and graphics to deep-dive audience research, data capture, campaign formation and deployment, and ongoing response monitoring.
With a key understanding of outdoor advertising and communication solutions in Japan, we help brands create influential and impactful campaigns, accessing the fast-growing Southeast Asian market while remaining on budget throughout.
Brands hoping to broaden their brand recognition in Japan, launch a service, brand, or product in an overseas market, or augment the returns achieved thus far via digital or physical advertising formats are welcome to contact our consultants to learn more about the opportunities on offer.
Japan Advertising Formats
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![Digital Out of Home Advertising]()
Digital Out of Home Advertising
When brands think of outdoor advertising in Japan, they immediately picture the huge LED billboards found in all major Japanese cities.
There are countless potential placements and digital media screens that allow for interactivity, changing visuals, and videos that respond to variables like the weather or time of day for more personalised advertising and improved engagements.
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![Programmatic Digital Billboard Campaigns]()
Programmatic Digital Billboard Campaigns
Programmatic billboards leverage advanced ad tech, media buying, and delivery, giving brands a more cost-efficient way to secure high-traction digital screens and placements in busy areas, such as airports and within the MTR—the commuter railway and metro system.
The number and scale of digital media displays in Japan mean brands can optimise their ad campaigns and personalise messaging in real-time based on responses, consumer behaviours and data points for improved context and relevance.
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![Classic Outdoor Advertising in Japan]()
Classic Outdoor Advertising in Japan
Although the tech-oriented Japanese ad space often prioritises digital interactive and moving 3D anamorphic billboards there remain ample opportunities to advertise directly to audiences via public transport networks, bus routes, urban street furniture and retail billboards using classic print billboard formats.
The key benefits include customising media planning based on the core demographics frequenting each space, facility, neighbourhood, or service, as well as ensuring that advertising is targeted with a fixed budget, format, and creative space to work with.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“As an international agency, we can support your campaign in Japan guided by our foreign markets team. We work with some of the most exciting brands in the world with years of experience in this particular market. See it for yourself!”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Overseas companies looking to foster brand awareness and market share in Japan can adapt their advertising to respect localised social standards. The top brands use careful market research to define consumer preferences and ensure their ad displays are seen as interesting, attractive, and exciting.
There is a large focus on community, harmony, and connectivity, so using these ideas as a foundation for ad displays, especially large-profile public outdoor billboards, is a common focus for prominent brands.
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Like any international advertising location, understanding audience expectations, cultural norms, and the types of ad graphics, communications, and messaging that resonate will substantially impact the success of your campaigns.
Brands often use seasonal advertising, which is standard within the market. Changes between the seasons are an important aspect of the culture, with traditions and celebrations that businesses can use to add relevance and context.
Some of the other trends popular with younger demographics, such as kawaii culture, and using anime and more cartoon-focused imagery that replicates the enormously popular manga and fantasy genres can also be beneficial, recognising that these aren’t so much passing trends as cultural symbols.
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Absolutely. Japan is often a destination where brands aspire to become established, using the prevalence of billboards, outdoor displays, digital screens, and other physical media placements to ensure their brand is recognisable and familiar and attracts audience responses.
The array of digital signage options allows you to create stylised and consumer-focused ads in focal locations around cities like Tokyo, Osaka, Kyoto, Yokohama, and Nagoya, which attract millions of residents and tens of millions of global visitors every year.
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