International Advertising

Advertising in Paris.

Augment Brand Awareness and Recognition With Billboards in Paris

Target over 16 million visitors every year in one of the worlds iconic tourist destinations.

Paris is a key strategic location for brand advertising, with over 16 million visitors every year flocking to iconic landmarks like Notre Dame and, of course, the world-famous Eiffel Tower. Behind only London and Bangkok, the French capital is the most visited city internationally and the economic, cultural, political, and fashion centre of the European nation.

Great media campaigns often combine varied cross-channel placements, ensuring that the impressions achieved from an international audience meet your objectives. They blend transport, billboard, and static advertising with dynamic digital screens and moving ads.

As a leading media buyer, One Day can connect you with Paris audiences through effective Paris Billboard Advertising.

Why Advertise in Paris?

Pairs is an electric, dramatic, and enormously diverse city with numerous attractions, backdrops, landscapes, and metropolitan hubs for dining, sport, fashion, culture, art, business, and technology, enabling brands to match their positioning and communications to specific audiences and demographics while optimising exposure.

Creating immersive, eye-catching and memorable advertising campaigns in Paris exposes your brand to a vast audience, whether you're keen to engage with the 2.16 million residents, want to optimise reach during focal events like the 2024 Paris Olympics, or are looking to expand global interest in your brand proposition.

Locations like Orly and Charles de Gaulle Airport act as global transport gateways, with billboards throughout the Métro viewed by millions every day. This is within a city that last year became the third largest advertising market in Europe, with total brand advertising spending surpassing €17 billion—a reflection of the returns on investment available in this unique space.

How One Day Agency can help.

One Day is an all-senior team of marketing specialists with years of expertise designing and deploying advertising campaigns supported by precision-targeting in prime locations, cities, regions, and countries throughout Europe, UK and the USA.

With offices in Manchester and London and Warsaw, we provide comprehensive media planning and buying, campaign management, and performance tracking to ensure your OOH and digital campaigns deliver and get your brand where you want it to be.

With key connections in Paris, we can deliver your brand messaging across a range of Billboards in Paris.

Paris Advertising Formats

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying


“Our international media buying and planning team based in the UK and Poland with local French partners has great experience working with brands of all sizes across all European markets. Have a look at our work!”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

  • Many brands assume that digital-only advertising is the way to go, and we often create customised hybrid digital and OOH advertising strategies to extend reach across all bases. However, OOH campaigns and billboards in France continue to be highly successful, with offline promotions forming part of the iconic capital’s street furniture.

    Following slowdowns during the pandemic, high-impact billboards attracted ad spending of over €1.3 billion in 2023, with brands keen to augment returns and attract maximum impressions in a fast-paced, popular city that draws tourists from every country internationally.

    Businesses must also be aware of reforms to online advertising regulations in France introduced in June 2023. These changes mean stricter controls over digital collaborations, specifically influencer marketing, which is making billboard and transport advertising services in demand from brands in competitive sectors.

  • The unique and diverse audiences who view adverts within Paris mean that brands engage with a far wider viewer demographic than solely locals living in the capital city or commuting into and out of Paris for work.

    With a strong, well-established creative background owing to decades of focus on fashion, art and design, the advertising sector in Paris is strong, creative and substantially more innovative than in many other major global cities, where captivating billboards secure outstanding impressions and returns.

  • Just as OOH billboards in prime locations, close to iconic landmarks and key tourist attractions perform well, brands can utilise the popularity and daily ridership throughout the transport networks to get their messaging across and ensure viewers have excellent brand recognition and recall through frequent exposure.

    From metro and train advertising to billboards near the Paris airports and tram stations, brands can incorporate tourist transport and taxi advertising into multi-touchpoint campaigns. Around 16,000 taxis operate in Paris at any one time, securing high visibility 24 hours a day.

  • Our specialist media planning and procurement teams create bespoke, on-budget strategies for brands of all sizes – please get in touch to discuss the opportunities to showcase your business in Paris.

Full-funnel Advertising Agency

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

  • Mark Hodson, VP of Marketing at UNiDAYS

    "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

  • General Manager, Itchy Baby Co

    “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”

  • Gurveer Chana, BigCommerce's Demand Generation Manager

    “It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

Advertise in International Locations

Get in touch today.

Paris Advertising and Media planning.