International Advertising
Advertising in Paris.
Augment Brand Awareness and Recognition With Billboards in Paris
Target over 16 million visitors every year in one of the worlds iconic tourist destinations.
Paris is a key strategic location for brand advertising, with over 16 million visitors every year flocking to iconic landmarks like Notre Dame and, of course, the world-famous Eiffel Tower. Behind only London and Bangkok, the French capital is the most visited city internationally and the economic, cultural, political, and fashion centre of the European nation.
Great media campaigns often combine varied cross-channel placements, ensuring that the impressions achieved from an international audience meet your objectives. They blend transport, billboard, and static advertising with dynamic digital screens and moving ads.
As a leading media buyer, One Day can connect you with Paris audiences through effective Paris Billboard Advertising.
Why Advertise in Paris?
Pairs is an electric, dramatic, and enormously diverse city with numerous attractions, backdrops, landscapes, and metropolitan hubs for dining, sport, fashion, culture, art, business, and technology, enabling brands to match their positioning and communications to specific audiences and demographics while optimising exposure.
Creating immersive, eye-catching and memorable advertising campaigns in Paris exposes your brand to a vast audience, whether you're keen to engage with the 2.16 million residents, want to optimise reach during focal events like the 2024 Paris Olympics, or are looking to expand global interest in your brand proposition.
Locations like Orly and Charles de Gaulle Airport act as global transport gateways, with billboards throughout the Métro viewed by millions every day. This is within a city that last year became the third largest advertising market in Europe, with total brand advertising spending surpassing €17 billion—a reflection of the returns on investment available in this unique space.
How One Day Agency can help.
One Day is an all-senior team of marketing specialists with years of expertise designing and deploying advertising campaigns supported by precision-targeting in prime locations, cities, regions, and countries throughout Europe, UK and the USA.
With offices in Manchester and London and Warsaw, we provide comprehensive media planning and buying, campaign management, and performance tracking to ensure your OOH and digital campaigns deliver and get your brand where you want it to be.
With key connections in Paris, we can deliver your brand messaging across a range of Billboards in Paris.
Paris Advertising Formats
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![Paris Billboard Advertising]()
Paris Billboard Advertising
Using intelligent graphics and messaging, prominent, full-size billboards on the streets of Paris are sure to attract attention and impressions. This strategy leverages extended dwell times at locations where queuing, congestion, and wait times are the norm.
Billboards can be displayed in traditional and modern formats and work incredibly well positioned next to or on columns, the sides of notable buildings, and within the heart of the central arrondissements where people-watching and city photography are part of the mix.
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![Digital Billboard Ads in Paris]()
Digital Billboard Ads in Paris
City light posters and boards illuminate your billboards in premium locations, ensuring every advert is impossible to forget and visible at all times of day and night, with a steady stream of professionals, commuters, tourists, and shoppers passing by.
Back-lit billboards also perform well in the busy public transport system, where captive audiences view displays and graphics as a form of entertainment and a focal point when waiting for services as part of their usual routine.
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![Public Transport Paris Advertising]()
Public Transport Paris Advertising
The Paris Métro has roughly 6.75 million passengers every single day and is frequented by locals, visitors, and tourists alike, with footfalls that ensure billboards at platforms, stations, and on-board perform.
Brands also utilise the space on double-decker sightseeing buses, which attract attention from users and passengers visiting and exploring the city, as well as motorists, pedestrians and passengers travelling through the major routes and entry points to the city centre.
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![Paris Airport Advertising]()
Advertising at Paris Airports
Charles de Gaulle is the busiest and largest international French airport and Europe's second-largest commercial airport hub, behind only London Heathrow. It has an estimated 72 million annual passengers.
Billboards inside and outside major transport hubs present a lucrative opportunity to market businesses, brands, services, offers, events and promotions, whether appealing to French consumers or wider international demographics.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Our international media buying and planning team based in the UK and Poland with local French partners has great experience working with brands of all sizes across all European markets. Have a look at our work!”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Many brands assume that digital-only advertising is the way to go, and we often create customised hybrid digital and OOH advertising strategies to extend reach across all bases. However, OOH campaigns and billboards in France continue to be highly successful, with offline promotions forming part of the iconic capital’s street furniture.
Following slowdowns during the pandemic, high-impact billboards attracted ad spending of over €1.3 billion in 2023, with brands keen to augment returns and attract maximum impressions in a fast-paced, popular city that draws tourists from every country internationally.
Businesses must also be aware of reforms to online advertising regulations in France introduced in June 2023. These changes mean stricter controls over digital collaborations, specifically influencer marketing, which is making billboard and transport advertising services in demand from brands in competitive sectors.
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The unique and diverse audiences who view adverts within Paris mean that brands engage with a far wider viewer demographic than solely locals living in the capital city or commuting into and out of Paris for work.
With a strong, well-established creative background owing to decades of focus on fashion, art and design, the advertising sector in Paris is strong, creative and substantially more innovative than in many other major global cities, where captivating billboards secure outstanding impressions and returns.
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Just as OOH billboards in prime locations, close to iconic landmarks and key tourist attractions perform well, brands can utilise the popularity and daily ridership throughout the transport networks to get their messaging across and ensure viewers have excellent brand recognition and recall through frequent exposure.
From metro and train advertising to billboards near the Paris airports and tram stations, brands can incorporate tourist transport and taxi advertising into multi-touchpoint campaigns. Around 16,000 taxis operate in Paris at any one time, securing high visibility 24 hours a day.
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Our specialist media planning and procurement teams create bespoke, on-budget strategies for brands of all sizes – please get in touch to discuss the opportunities to showcase your business in Paris.
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