Advertise in Madrid with One Day Agency

Yes – One Day is a full-service advertising and marketing agency, and while many brands are keen to use outdoor advertising spaces through our media buying and planning teams, we can also devise cross-channel and multi-medium campaigns to deliver on your objectives.

Each brand is unique, and the best campaigns are always based on your goals, key consumer persona, current market share and brand recognition aspirations, using this information to inform the foundations and structure of the campaign placements for your business.

Madrid is often regarded as one of the top strategic advertising locations in Europe since the size and appeal of the city mean brands can use one or several advertising panels to reach enormous audiences from around the planet.

A continual and quantifiable influx of international visitors allows brands to use campaign resources wisely while optimising impressions and reactions. 

For example, a place-based advertising campaign might align your promotions with areas and transport connections most used by wealthier audiences, whereas a general advertising campaign might be positioned in a location with the highest number of visitors.

Billboards and Digital Screens

• High-Traffic Locations:

  • Gran Vía: One of Madrid’s busiest streets, Gran Vía is lined with shops, theatres, and restaurants, making it an excellent spot for large-format billboards or digital screens.

  • Puerta del Sol: As a central hub and iconic tourist destination, advertising here ensures maximum visibility to both locals and international visitors.

  • Plaza de España: A cultural and commercial hotspot ideal for reaching professionals and shoppers.

• Innovative Formats:

  • Digital billboards with dynamic and interactive content grab attention and allow for creative campaigns.

  • 3D displays, like those seen in other major cities, can create a buzz around your brand.

2. Public Transport Advertising

• Metro Network:

  • Madrid’s metro system is one of the busiest in Europe, offering advertising options such as posters, digital panels, and even train wraps.

  • Stations like Sol, Nuevos Ministerios, and Atocha see heavy footfall and provide prime advertising real estate.

• Buses and Bus Stops:

  • Advertising on the exterior of buses (full or partial wraps) ensures high visibility as they traverse the city.

  • Bus shelters offer static and digital advertising options, targeting pedestrians and commuters.

• Train Stations:

  • Renfe's commuter trains (Cercanías) and major stations like Atocha and Chamartín are ideal for reaching regional and intercity travellers.

3. Street Furniture Advertising

• Kiosks and Urban Panels:

  • Digital or static panels on kiosks and street furniture located at pedestrian-heavy areas provide a direct way to engage with passers-by.

• Interactive Ads:

  • Innovative touchscreens or QR-code-integrated ads on bus shelters or kiosks can drive digital engagement and immediate customer interaction.

4. Shopping Centres and Retail Spaces

• Prime Locations:

  • High-end shopping centres like El Corte Inglés, Las Rozas Village, and Plaza Río 2 offer opportunities for in-mall digital displays, banners, and pop-up ads.

  • Escalators, lift wraps, and food court spaces can be utilised to capture shoppers’ attention.

5. Airports and Transit Advertising

• Adolfo Suárez Madrid–Barajas Airport:

  • Airports are ideal for targeting affluent and international travellers.

  • Options include large-format banners, digital displays, and branding in high-traffic areas such as baggage claim and lounges.

• Taxis:

  • Ads on taxi exteriors or in-cab screens provide exposure to riders and pedestrians alike.