International Advertising

Advertise in Abu Dhabi

Advertise in Abu Dhabi with One Day Agency

Maximise Brand Awareness With Advertising in the Luxury of Abu Dhabi

Abu Dhabi is the capital of the emirate of the same name, the biggest in the UAE, and a hugely important city in terms of the economics and politics of the Persian Gulf region. This makes it a desirable and high-demand advertising destination.

Spending on out-of-home advertising has grown a staggering 269% in the UAE in just 12 months. Projections suggest that investments in billboards alone will hit £367 million in the next five years, at a growth rate of 6.4% per annum.

Brands are utilising advertising real estate and digital billboards in areas like Abu Dhabi International Airport and the vast luxury shopping malls like Marina Mall and Yas Mall, and adapting their promotions to engage with affluent, multicultural audiences who value prestige and quality over cost.

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Why Advertise in Abu Dhabi?

Abu Dhabi is an emirate with a population of around 3.8 million, the majority of whom are based in the city. The latter is a regional epicentre for tourism, trade, commerce, and industry. By 2030, the city is anticipated to welcome nearly 40 million annual visitors, already having achieved a 21% increase in the number of people visiting culturally significant sites.

With the Department of Culture and Tourism Abu Dhabi working to add £18 billion to the national GDP through the expansion of the tourism sector, this is an excellent time to tap into advertising opportunities, with initiatives that are focused on developing new state of the art attractions, improving wireless and digital connectivity and creating 178,000 new jobs.

Businesses can, for instance, align campaigns and promotions with attractions, facilities, and transport links associated with or connected to some of the many large-scale projects and developments. These include Harry Potter World, due to open in 2028 at Warner Bros. Abu Dhabi, the completed Hudayriyat Island, and the Saadiyat Cultural District, expected to be finished this year.

Why One Day?

One Day is a marketing and advertising team with a global reach. We help brands navigate overseas commercial landscapes and ensure they achieve maximum impact and value from their international advertising campaigns.

We support brands of every side looking for premium advertising opportunities and can advise on the ideal timings to concentrate their efforts on growing a brand presence in each jurisdiction, as well as creating high-return campaigns well-positioned to perform in Abu Dhabi.

Our Work

Advertise in Abu Dhabi: Key Formats

Billboard Advertising

Abu Dhabi offers brands a wide range of placements for billboard advertising, with high-profile settings like the Emirates Palace, Yas Island, Ferrari World and Warner Bros World, coupled with cultural and iconic attractions like the Sheikh Zayed Grand Mosque.
Aligning billboard campaigns with popular districts and visitor attractions is a great way to amplify the visibility and impressions achieved by out-of-home promotions and ensure each billboard takes full advantage of the enormous visitor numbers and locals traversing the busiest parts of the city.

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Digital Billboards and Screens

Contemporary digital billboards are, of course, prominent within the advanced Abu Dhabi outdoor advertising landscape. Many are located in shopping and leisure complexes like Yas Mall, a facility that includes luxury brands, a 24-screen cinema, an entrance to Ferrari World, and a Fun Works family entertainment zone.
Brands also leverage digital screens in other indoor settings, including the Abu Dhabi Mall, the WTC Mall, which has been split into a modern shopping area and a traditional souk-style space, and the Galleria at Al Maryah Island with upscale and premium brands.

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Transit Advertising in Abu Dhabi

There are numerous public transport options in Abu Dhabi, including ferry taxis and public bus services that connect the city with Al Ain and the west of the emirate. Transit services are widely air-conditioned, cost-effective and used by almost everybody, providing a great backdrop for advertising campaigns.
Businesses can also position billboards and displays within stations and stops along the Automated Rapid Transit service. This electric bus covers all of Abu Dhabi Island's busiest areas, and each bus accommodates 200 passengers along a 16-mile route.

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Abu Dhabi Airport Marketing

Zayed International Airport is a major centre for Etihad Airways and the largest in Abu Dhabi. It has grown considerably in recent years and introduced a new Terminal A, which has doubled the aviation hub's passenger capacity.
The airport stands out as one of the fastest-growing in the world. Its curfew exemption allows services and connections to run 24/7; something brands can use to their advantage when creating campaigns to engage with the over 29 million people who travel through the terminals every year.

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Place-Based Advertising in Abu Dhabi

Brands with a defined target audience persona, a niche consumer base, or hoping to reach B2B clients often use place-centric advertising to ensure their campaigns are designed to make as much impact as possible. They put promotions in places and environments where the people they want to engage with are poised to interact.
Many look at venues like the Abu Dhabi National Exhibition Centre (ADNEC), within which the Marina Hall is the biggest waterside exhibition space in the region. They can advertise during exhibitions and conferences, creating strategic billboards within the 10,000-square-metre venue.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Abu Dhabi offers a rare mix of prestige, scale, and strategic visibility—making it a powerful market for brands looking to make a statement. At One Day Agency, we unlock access to premium outdoor formats across luxury retail zones, business districts, airport corridors, and key cultural landmarks. From high-impact wraps to digital spectaculars, we deliver campaigns that match the ambition of the UAE’s capital.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Part of the appeal is that Abu Dhabi is undoubtedly an economic powerhouse, with a diversified and strong economy that has transformed in recent years to become a global leader in technological innovation, clean energy production and modern tourism.
That means that Abu Dhabi's audiences are large, affluent, multinational, and have a clear focus on quality and prestige. They work and live in a city that has an established position as an international base for investment and trade.
Yes, as we’ve mentioned, there have been colossal investments in making Abu Dhabi a visitor-centric, international space. This includes a focus on attracting businesses, professionals, and high-net-worth expats to the city and broader emirate.
These changes have facilitated the development of world-class infrastructure and transport links, ensuring businesses and brands new to the region have plenty of opportunities to advertise and market their services.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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