International Advertising

Advertise in Qatar

Advertise in Qatar with One Day Agency

Take Advantage of Innovation, Opportunity and Culture With Qatar Advertising Campaigns

Qatar is one of the world's fastest-growing countries in terms of its media landscape and infrastructure. It is also among the wealthiest destinations for advertisers, boasting a high GDP per capita, a diverse economy, and a rapidly expanding presence on the global stage.

Its relatively small population of just 2.8 million has contributed to the country's affluence, thanks to its substantial natural resources, and its centred advertising efforts in the capital city, Doha, where a huge majority of residents live.

Qatar has one of the most modern OOH networks in the Gulf, especially across Doha. While conventional billboards dominate outdoor advertising in Qatar, investments in innovation have led to digital out-of-home promotions capturing around 30% of the market, with many positioned in prominent locations along the Doha Expressway, Salwa Road, and the Corniche.

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Why Advertise in Qatar?

Qatar's government aims to triple the country's visitor economy in the next five years and double tourist spending, launching numerous initiatives to make it a competitive destination for global brands, spanning culture, heritage, and even medical tourism.

Last year, over 5 million international visitors arrived, with increased interest in Qatar due to its hosting of major events, including the Formula 1 Qatar Grand Prix and the FIFA World Cup in 2022, as well as the introduction of new visa systems to make the country more accessible and appealing to businesses and travellers alike.

As a nation leading the way in adopting cutting-edge ad technologies, including AR, VR, and 5G, Qatar is also an enticing prospect for brands seeking to develop dynamic, interactive campaigns. Many choose to position these promotions in and around Hamad International, which welcomes 150,000 people daily.

Why Advertise in Qatar with One Day?

One Day partners with brands to bring creativity and precision to their campaign development in Qatar, combining a global perspective with deep local understanding. We help you shape advertising that resonates with Qatari audiences, reflects the culture, and delivers standout impact in one of the region’s most dynamic markets.

By blending our expertise in cross-media strategy, audience analytics, and messaging that resonates, we help brands select locations and formats that align with their objectives, ensuring campaigns aren't only focused on visibility but also on measurable value.

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Advertise in Qatar: Key Formats

Qatari Billboard Advertising

Billboards remain one of the most notable types of outdoor advertising in Qatar, with options to position promotions alongside popular visitor attractions such as the National Museum of Qatar, the Souq Waqif, and Aspire Park, a large public green space frequented by visitors, families, and young people.
Other options include erecting high-profile billboards along transport routes and highways that connect to some of the most-visited areas within the country, such as the Corniche in Doha, the artificial island of Pearl-Qatar, and Al Zubara Fort, a UNESCO World Heritage Site.

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Digital Billboards and Screens

As we've mentioned, digital is growing extremely quickly across Qatar, with the introduction of new screens and responsive billboards primarily in the country's malls and entertainment complexes, which are characterised by high-end brands and facilities.
Businesses can advertise their products and services at the City Centre Doha, in the heart of the capital, at the extravagant Venice-themed Villaggio Mall or at Tawar Mall, utilising data-backed displays that react to factors such as the time of day.

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Transit Advertising in Qatar

Much of Qatar’s public transport network is within Doha, comprising the Metro, buses and a tram system, all of which have been designed to transport commuters and visitors between downtown areas, tourist hotspots, Hamad International Airport, and the Pearl-Qatar.
Another way to utilise transit advertising in Qatar is to consider shelter, stop, and service ads on the Karwa taxi and Uber services, which are widely used and offer options to display promotions along stands in areas frequented by the audiences companies want to target.

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Qatar Airport Marketing

Almost all international traffic arriving and departing from Qatar passes through Hamad International, located near Doha, which is also the headquarters of Qatar Airways. Advertising displays and in-terminal screens are seen by millions of visitors, including those using business and first-class lounges.
Frequently voted as one of the world’s best modern airports, Hamad manages all commercial and cargo traffic and has strategic advertising opportunities in the main concourses and boarding zones, alongside programmatic screens.

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Place-Based Advertising in Qatar

Businesses with a defined target audience can tailor their Qatari advertising displays to ensure promotions are shown in environments that align with their desired audiences, such as creating business-focused ads for conference and exhibition spaces.
Other location-centric campaigns are developed for display during high-profile events or within stadiums and venues, with the largest being Lusail Stadium, alongside the Al Bayt Stadium, the Khalifa International Stadium, and others constructed for the FIFA World Cup.

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Latest OOH Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Motorsports - Experiential OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Qatar is one of the most dynamic advertising landscapes in the Gulf. It blends global ambition with a strong sense of local identity, which means brands need to think bigger, move faster and stay culturally intelligent. When you get it right, Qatar doesn’t just deliver reach, it delivers influence – the kind that travels across borders and creates real momentum for brands.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

There are several complex regulations governing ad campaigns in Qatar. It is essential that messaging respects religious beliefs and cultural norms, adheres to national laws, and complies with bans on promoting weapons, drugs, and tobacco.
Brands new to Qatari advertising are strongly advised to consult our experienced marketing and advertising professionals, who can help them navigate these regulations and develop campaigns that are both exciting and respectful.
Qatar has an incredibly stable and affluent economy, with a population that benefits from high incomes and generous disposable incomes. This means that companies securing market share stand to benefit from enormous consumer spending power, which is among the highest in the world.
The Qatari government has also focused on diversification, introducing new markets and economies in addition to its long-standing production of natural gas and petroleum, which has paved the way for new competitors.
Cross-border advertising should always be designed with insight into the correct language, tone, and audience expectations in each intended location. The more localised and relevant an ad campaign, the better chance it has of delivering exceptional returns.
That could mean adapting brand assets into the Arabic language, aligning promotions with nationally important festivals or events, and building trust through credible and authentic messaging.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

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“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”