International Advertising
Advertise in Seoul
Advertise in Seoul with One Day Agency
Reach Diverse International Audiences With Targeted Advertising in Seoul
Seoul, South Korea's capital and largest city, is a remarkable advertising destination. It offers an eclectic blend of history and culture, ranging from numerous UNESCO-protected buildings and world-famous cuisines to ultra-modern commercial districts and skyscrapers.
As a global hub for innovation and technology, digital outdoor advertising is prevalent throughout the metropolitan area, alongside more traditional forms of out-of-home promotions. Brands use the city's position as the epicentre of the K-pop culture scene, iconic landmarks like Gyeongbokgung Palace, and placements on the sides of towering architecture to capture attention.
With a population of over 9 million within the capital alone, advertising in Seoul provides higher impressions on average than other competitive destinations like Hong Kong and Singapore. The city also enjoys an influx of 12 million international visitors a year and a strong, buoyant, fast-growing tourism market that brands can leverage to their advantage.
Why Advertise in Seoul?
Featuring your brand close to focal points and tourist destinations in the heart of thriving business districts and heavily visited shopping destinations is a great way to embed your products or offerings in Seoul’s cultural backdrop.
The city is known for its focus on sustainability, love of technology and dynamic interactive screens, almost unmatched economic performance in terms of growth, and its liveability, attracting tens of thousands of visitors and expatriates to South Korea’s capital to take up career opportunities in the gateway to Eastern Asia.
Regularly ranked among the world's best cities and a top-ten contender on the Global Power Index, Seoul is considered one of the premium marketing destinations. That is down to its diversity and multicultural population, which includes students heading to Seoul National University and South Korean families and professionals relocating through digital nomad programs.
Part of the unique dynamic in South Korea is the interconnectedness between communities, which means a well-structured campaign in the capital can be coordinated with digital and out-of-home outreach marketing elsewhere, producing excellent exposure, familiarity and brand credibility.
Why One Day?
We are a highly experienced, all-senior team of marketing specialists, integrated advertising professionals, creative consultants, and media planning and buying experts. One Day provides brands with the knowledge, access, and capabilities to extend their advertising campaigns beyond geographical barriers.
Tapping into affluent and engaged audiences in new destinations, immersing your brand or products in a different market, and using digital and static billboards and outdoor placements can produce outstanding returns; knowing how and where to format campaigns across Europe, Asia and the wider world that deliver. If you’re interested in advertising in South Korea, get in touch today.
Advertising in Seoul: Key Formats
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![Billboard Advertising in Seoul]()
Billboard Advertising in Seoul
Seoul billboard advertising ranges greatly, from vast, high-profile, full-height billboards stretching into the skyline to eye-level and strategically located street advertising, public transport placements, and posters.
Brands can choose between large billboards along the major roads and arterial routes, banners displayed in and around Incheon International Airport or advertising near some of the most popular attractions, such as the Namsan Cable Car, N Seoul Tower, or the National Museum of Korea.
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![Seoul Digital Billboard Promotions]()
Seoul Digital Billboard Promotions
Digital screens and billboards are everywhere in Seoul. While advertisers need to be conscious of restrictions on the graphics and imagery shown, this type of promotion is well-received by South Korean audiences who consider innovative and dynamic advertising the norm.
Those keen to attract responses from shoppers, for instance, can select digital billboards in Shinsegae Centum City Department Store, screens along transport connections heading to Gyeongbokgung Palace, and displays in the centre of the commercial districts.
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![Place-Based Seoul Advertising]()
Place-Based Seoul Advertising
Location-based advertising provides brands with opportunities to showcase promotions in places where audiences have high intent and are most likely to engage with their marketing – such as billboards and screens in Times Square, Seoul’s high-end and expansive shopping mall, which houses the largest cinema screen in the world, the CGV Starium.
From attention-grabbing billboards found across the pedestrianised areas and central city to digital screens that adapt to the weather, time of day, or viewer responses, there are countless potential placements to choose between.
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![Seoul Public Transport Marketing]()
Seoul Public Transport Marketing
Transport advertising is the most sought-after out-of-home marketing format in South Korea, primarily due to the proportion of the population and tourist audience who utilise a well-developed network of trains, subways, and buses that traverse the city and wider metropolitan areas.
Captive audiences with extended dwell times using the subway stations, waiting at bus stops and shelters, or queuing for tickets within the rail network regard advertising as a form of entertainment, capitalising on environments that generate focused returns.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
"Seoul is a powerhouse of innovation and cultural influence, with a tech-savvy, trend-setting audience that brands can’t afford to ignore. At One Day Agency, we deliver tailored advertising strategies to help brands break into Seoul and extend their impact across Asia and beyond."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Like most capital cities, you might choose from myriad possible advertising formats, including those we've summarised above, online and digital marketing campaigns, and broadcast media to reinforce your branding and messaging.
For many, high-traffic areas like public transport hubs, the huge Incheon International Airport and the heavily populated city centres and highways are obvious choices. Still, a lot will depend on the audiences and demographics you're trying to reach and the nature of your brand or promotion.
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Seoul is an iconic, diverse, wealthy, and economically robust city. It is also a centre for commerce, tourism, finance, and manufacturing.
This contributes to a vibrant and lively city with a dense population—a large proportion of whom are professionals and key audience segments for brands from across the sectors.
Ad spending throughout South Korea has soared in recent years, particularly digital out-of-home marketing, owing to the leading returns available, the responsiveness of Seoul audiences, and the affordability of billboards and digital screens.
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Undoubtedly, language, tone, and social norms are essential elements when putting together any global advertising campaign, whether you're launching a marketing initiative only in Seoul, across South Korea, or throughout the Northeast Asian area.
Our marketing specialists can happily provide advice and assistance, from highlighting the Free Display Zone in Seoul - Myeongdong Tourist Special Zone – where fewer advertising restrictions apply to ensuring your communication style and visual assets are well received.
Find out more about our international advertising here.
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