International Advertising

Advertise in Lyon

Advertise in Lyon with One Day Agency

Reach Affluent French and European Audiences With Lyon Advertising

Lyon is an increasingly high-demand location for brand advertisers. It is the second biggest metropolitan area in France and is also modern, dynamic, and ambitious—with a growing network of immersive digital screens throughout the retail districts and city centre.

With a population of over half a million, and a much larger audience of over 2.3 million residing in Lyon’s suburbs, the city also attracts six million visitors annually, with an interesting mix of 66% commercial and business visitors, and 34% travelling for tourism and leisure.

This makes Lyon the second most popular tourist destination, owing to its Vieux Lyon Renaissance district, which has UNESCO World Heritage Site status. It is also a hot spot for investment, business-centric advertising campaigns, and high-end retail advertising centred around the Part-Dieu area.

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Why Advertise in Lyon?

France has long been seen as an attractive place for advertisers. It has a low median age, high levels of consumer spending, and access to European and international audiences who travel to the world's most visited country every year.

Lyon is often overlooked in favour of advertising in Paris, but in reality, it offers exceptionally competitive advertising costs and provides marketers with options to target their campaigns in high-traffic areas, from the vast Transports en Commun Lyonnais (TCL) public transport network, which serves 72 municipalities, to Lyon-Saint Exupéry Airport.

There is also a high prevalence of advertising placements that are ideal for brands keen to engage with affluent investors, business owners and professionals, with huge-scale billboards at Lyon East or tourist-focused billboards close to the Basilica of Notre-Dame de Fourvière and the Parc de la Tête d'Or.

Time-centric advertising campaigns often perform particularly well during the summer period, when tens of thousands of visitors arrive in the city for the famous Les Nuits de Fourvière festival and commercial conferences, expos, and trade fairs hosted at Eurexpo Lyon.

Why One Day?

With offices in London, Manchester, and Warsaw, Paris and Berlin, One Day provides international reach for ambitious brands looking to gain impressions and awareness from audiences across the world.

With advanced access to leading ad tech, research analytics, and creative input, we create out-of-home advertising campaigns strategically aligned with destinations, key audience segments, and consumer trends. We maximise returns on advertising investments and ensure your brand is positioned where it stands to gain the best competitive advantage.

Our Work

Advertise in Lyon: Key Formats

Billboard Advertising

Large-format billboard advertising is found throughout Lyon as part of the urban backdrop, with options to advertise products, services, and offerings around the 3rd arrondissement, in and around Westfield La Part-Dieu, and display promotions around Lyon's busy train and metro stations.
Advertisers also concentrate on Lyon's status as a business hub, with strong demand for billboard placements around Presqu'île, where the majority of Lyon's commercial enterprises, business centres, and industrial zones are based.

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Digital Billboards in Lyon

We’ve noted the sharp rise in digital screens available in Lyon, which offer brands the ability to customise and personalise their advertising based on aspects like viewer interactions, local events, the weather or even the time of day.
Retail advertising is a key spot for digital screens, with the ability to advertise in the Confluence modern shopping centre next to the Soane in the 2nd arrondissement or position your branding within the popular Les Halles de Lyon Paul Bocuse food hall and dining space.

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Transit Advertising in Lyon

Lyon’s wide-reaching and highly efficient public transport system is a great way to reach extended audience groups. It has no less than 120 different trolleybus and bus lines, four metro tracks covering 44 stations, two funicular railways connecting with the metro, and trams leading from Lyon to nearby Chassieu, Villeurbanne, Décines, and Bron.
Transport advertising maximises returns by taking advantage of dwell times as passengers wait and augments repeat exposure to commuters who often utilise the same services multiple times per week.

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Lyon Airport Marketing

Lyon–Saint Exupéry Airport is an international airport located just east of the city. It serves the city and the wilder Rhône-Alpes and is a major base of aviation activity, the busiest airport outside only Paris.
With over 10 million passengers using the terminals every year and 30 airlines from Africa, the Middle East and Europe, brands can target affluent frequent fliers using business lounges, advertise to wider audiences through terminal billboards, or focus on transport links that most use to travel to and from the airport.

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Place-Based Advertising in Lyon

Location-based marketing helps brands define the places, activities, and habits of their most desirable audiences. It ensures that they pick advertising formats and locations that align with those viewers and result in a higher proportion of relevant impressions.
Examples include billboards and digital screens in and around the Lyon Convention Centre or the impressive Eurexpo Lyon, which can host thousands of attendees and spectators and is one of the largest exhibition parks in the country—with 1.5 million visitors attending conferences, fairs, and events per year.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Lyon is one of France’s most dynamic cities—and getting noticed here takes more than just budget, it takes local insight. With offices in Paris and the UK, we support brands with on-the-ground expertise in Lyon, backed by international reach and creative firepower.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Lyon is a vibrant city with a sterling reputation as a destination of choice for brand marketers. It has a strong local economy and lower competition than Paris but all of the conveniences, infrastructure, and investment of the capital city.
As an international centre of commerce and culture, Lyon is also well known for its leading industrial area with a high concentration of businesses working in the agriculture, gastronomy, life sciences and digital sectors, and with a buoyant digital industry that has seen an influx of brands and larger tech firms, bringing with them investment and skilled workforces.
Our advice is always to start with an analysis of your ideal audience or demographics and consider your main objectives—whether appealing to as many viewers as possible, targeting campaigns to specific groups, or showcasing offers and promotions during particular events.
Of course, One Day can provide more tailored input, recommending high-traffic arterial route billboards, strategic public transport advertising options, or places with sustained tourist numbers where advertising can reach diverse and multinational viewers.

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Our Work

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”