International Advertising

Advertise in Rotterdam

Advertise in Rotterdam with One Day Agency

Capture Interest and Brand Awareness With Targeted Advertising in Rotterdam

Rotterdam—officially known as the Rotterdam-The Hague metropolitan area—is a unique prospect for brand advertisers. Its strong and developed commercial and political sector makes advertising in Rotterdam an exciting prospect for ambitious brands.

The second-largest city in the Netherlands, Rotterdam is a major European port positioned close to the North Sea. This has contributed to its rich maritime history as a gateway to Europe and modern transformation into a city of culture, stunning architecture, and diversity.

Today, the city itself is home to over 650,000 residents, with a population of 2.7 million across the wider metropolitan region. It is the 10th largest in the EU, the most densely populated in the Netherlands, and a location that attracts over three million tourists annually—representing multicultural and engaged audiences for brands to tap into.

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Why Advertise in Rotterdam?

One of Rotterdam's competitive advertising advantages is that, while often overlooked by international brands in favour of Amsterdam, it provides excellent cost-efficiencies and is known for its bustling industries, affluent economy, and affordability.

In recent years, visitor numbers have spiked by 25% year on year, including expatriates who have contributed to the incredibly diverse population.

Over 180 different nationalities are represented within the Rotterdam population, many of whom relocate to pursue careers in and around The Hague, the global centre of arbitration and international law.

Brands keen to advertise in Rotterdam can leverage this distinctive city as an advertising destination, expanding brand familiarity among diverse and wealthy professional audiences, capitalising on the rapid growth in the city since 2008, and extending their reach across European markets.

Why One Day?

One Day is an integrated, full-funnel advertising and marketing agency. Our offices in the UK and Europe are home to our multi-talented teams of consultants, creatives, media planning and buying specialists, campaign advisers and analysts, who work cohesively to drive added-value returns on each client campaign and advertising initiative.

We offer end-to-end support, providing access to leading ad tech and premium advertising placements in the world’s busiest, most affluent and competitive cities, counties and jurisdictions.

We work with a range of brands, from start-ups looking to capture interest in new international regions to long-established brands hoping to position themselves as providers of choice in Rotterdam and the wider European region.

Our Work

Advertise in Rotterdam: Key Formats

Rotterdam Billboard Advertising

High-profile billboards are found throughout Rotterdam, from huge-scale static posters to impactful banners and more direct displays located around transport networks, tourist attractions, commercial districts and iconic landmarks.
Brands often place billboards close to the best-known focal points, including the Euromast Tower, the Maritime Museum, the Erasmus Bridge, and the famous Cube Houses, or look for more targeted billboard placements around sites popular with tourists, such as Rotterdam Zoo Blijdorp or the Delfshaven historic district.

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Digital Rotterdam Billboards

Advanced digital billboard advertising uses cutting-edge video, 3D, and rotating screens to produce immersive and attention-grabbing promotions. These advertisements can be adapted to respond to changes in temperature, weather, visitor numbers, or local events.
Examples include retail-focused digital billboards around Rotterdam’s busy shopping districts, such as the Alexandrium Shopping Centre complex and the Markthal, the well-known food market next to Blaak Station with a much-photographed architecture owing to the 40-metre archway.

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Transit Advertising in Rotterdam

The public transport system in Rotterdam is efficient and comprehensive, with a huge range of options depending on the nature of your brand and promotions and the demographics you’d most like to engage with.
Digital screens, posters, and displays are available around the modern Rotterdam Centraal Station, across the five lines of the Rotterdam metro, within the tram network, which operates nine continual and three seasonal lines and the buses and ferries.

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Rotterdam Airport Marketing

Airport advertising placements are sought after by brands that want to capture impressions from both local residents and international visitors. These promotions are either targeted at vast audiences with outdoor advertising along the arterial routes or placed within business lounges to improve awareness among frequent flyers and affluent audiences.
Amsterdam Airport Schiphol is the largest airport in the Netherlands and the third largest in Europe, with direct connections to Rotterdam. Alternatively, Rotterdam Hague Airport is a regional location that offers inbound and outbound flights directly into the city.

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Place-Based Advertising in Rotterdam

Detailed analytics can reveal specific locations, advertising formats and placements that will position your brand in front of your target audience and ensure you make informed, strategic decisions about how and where to incorporate Rotterdam advertising into your marketing mix.
We can provide tailored recommendations, from billboards along the A2 and A27 major highways to advertising in and around Rotterdam Centraal, promotions located in the pedestrian areas in Rotterdam’s city centre, or niche marketing opportunities close to landmarks like the futuristic Depot Boijmans Van Beuningen building—home to the museum of the same name.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

"Rotterdam is a city of movement, innovation, and culture—and at One Day Agency, we help brands embed themselves into that energy. From high-impact digital billboards in the city centre to targeted placements near transit hubs and shopping districts, we craft OOH campaigns that connect with audiences in the heart of one of Europe’s most forward-thinking cities.

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Rotterdam has varied rules around outdoor advertising, and in most cases, yes, depending on the location and the type of advertising you'd like to erect, you’ll need a planning permit or to file a notification to ensure your billboards or displays are compliant.
Advertising over bridges and walkways spanning national highways is restricted in the interests of driver safety, although alternatives such as advertising around intersections and junctions provide the same level of exposure—all of which we can advise on during your campaign design process.
Aside from its unique geography, Rotterdam is a 'super-diverse' city and offers a business-friendly environment, with efforts to attract brands to the metropolitan area to support long-term objectives to future-proof the city's economy and to cement its status as a place that is desirable for international businesses, visitors and commercial events such as conferences and trade fairs.
Both of these cities attract millions of visitors every year and have advantages for marketers—as the biggest urban areas within the robust, stable, and affluent Netherlands consumer market that benefits from worldwide trade links and high consumer spending.
As always, the right options will depend on your specific plans and how you see overseas advertising fitting into your brand objectives. We can provide more detailed guidance on request.

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Our Work

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”