International Advertising

Advertise in Miami

Advertise in Miami with One Day Agency

Promote Your Brand in America’s Most Diverse City

Miami is often considered a premium location for US brand advertising. It is one of North America's fastest-growing and most visited cities, with a uniquely multicultural audience and an ever-evolving calendar of events, festivals, trade conferences, and celebrations.

As a gateway to the Americas and strategically located with access to both North and South American markets, the South Florida city is a hotbed of innovation, tourism, and business. It has a welcoming commercial environment, low state taxes, and a dynamic market that ensures brand marketers can reach a huge cross-section of consumers with each campaign.

Miami-Dade County is also a specific location of interest. It has four Foreign Trade Zones, which enable businesses to trade duty-free, and additional Opportunity Zones, which offer incentives to corporate entities keen to trade or market their products or services in the city.

Our all-senior media planning teams help ambitious brands to advertise in Maimi and the surrounding areas.

Book a video call

Why Advertise in Miami?

There are plenty of reasons why you may choose to advertise in Miami. Miami-Fort Lauderdale is the 15th biggest media market in the US but the 3rd largest among Hispanic ethnicity audiences. Its population of around 3.7 million is augmented yearly by vast influxes of tourists and international visitors, widening the potential audience size.

Greater Miami and Miami Beach attracted over 27 million global tourists within each 12-month period, with a staggering 52.3 million travelling through Miami International Airport alone. This represents a sustained year-on-year increase that only adds to the viewer numbers available to brand marketers.

While Miami is a vibrant and exciting destination, there is also quantifiable value in its tourism economy, which contributed over £15 million to the local economy last year, and with a specific audience demographic driven by the 7.3 million cruise passengers who dock at Port Miami annually.

In terms of purchasing power, Miami is also the 5th wealthiest city in the USA, making it a standout destination for advertisers looking to engage consumers and buyers, with a mix of airport, billboard and digital advertising placements in the heart of Florida.

Why One Day?

Our highly experienced creative, international media planning specialists have helped thousands of brands achieve quantifiable results in overseas locations. With a cross-border and global reach and in-depth knowledge of the right marketing mixes required to make an impact, we support client brands in achieving impressions, returns and engagement in key cities and locations around the globe.

Focusing on utilising the latest cutting-edge tech resources, deep-dive analytics, and strategic ad placements, our teams offer a wealth of experience in out-of-home advertising. We support you from concept sharing and creative stages through to campaign deployment and ongoing monitoring to quantify the returns and outcomes you achieve.

Our Work

Advertise in Miami: Key Formats

Miami Billboard Advertising

Miami, like many major American cities, has a wide range of billboards to choose from. Large-scale, high-quality, colourful static billboards are a well-known feature of the major transport routes, including the I-75, I-95, I-195, and I-395.
We can recommend billboards around tourist locations with consistent visitor numbers, unmissable displays in downtown Miami, and promotions that are seen 24 hours a day and exposed to millions of viewers, from business travellers and families to professionals and tourists.

Get a Quote
Digital Billboards and Screens

Digital billboards are becoming a prevalent feature of contemporary urban advertising. Miami embraces the interest in technological innovation, with multiple digital screens that can be adapted to adjust messaging based on varied data points to optimise context and relevance.
Digital displays offer visibility for traffic heading in and out of South Beach along the MacArthur Causeway. Viewed by 155,000 per day, by wealthy, cosmopolitan consumers, to spending demographic travelling between Downtown & Miami Beach

Get a Quote
Transit Advertising in Miami

As one of America’s most progressive and accessible cities, Miami has a huge transit system, the 15th largest nationally, serving an astonishing 85 million journeys every twelve months—or 261,500 journeys each weekday.
The MD-operated Metrobus, the paratransit STD systems and the Metrorail are all key advertising locations, with options to display your brand throughout the Miami-Dade public rail connections, extend metro promotions through services to Miami International Airport, and align your products with transit links to affluent neighbourhoods like Brickell, Hialeah and Coconut Grove.

Get a Quote
Miami Airport Marketing

Fort Lauderdale-Hollywood International Airport is one of the fastest-growing passenger airports in the US. It offers brands limitless opportunities to meet target audiences with billboard, print, and digital marketing placements that can be adapted to specific segments and demographics accordingly.
Miami International is also a high-demand marketing location and one of the busiest in the world, serving over 80 individual airlines travelling to and from 150 destinations, with traveller audiences reaching 52.3 million last year.

Get a Quote
Place-Based Advertising in Miami

Place-based advertising is a great way to augment brand awareness by selecting locations with high traffic and established intent, positioning brands and promotions among transport services, areas, and locations your desired audience is most likely to use.
Some of the best options include the largest shopping malls in Miami, the Dolphin Mall and Aventura Mall. The latter is the biggest in Miami and across Florida, with three storeys of luxury brands, dining conveniences, and entertainment services.

Click Here

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Miami moves fast — and so do we. At One Day Agency, we help brands make bold, sun-soaked statements across the Magic City, from South Beach to Wynwood. Whether it's OOH, digital, or something wild in between, we plan media that speaks the language of Miami: colourful, confident, and impossible to ignore.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

While many brands capitalise on Miami's diverse population and tourist-centric aspects, just as many companies want to engage with professionals, business people, and investors—and the city provides a backdrop for every type of advertising format.
Our advice is always based on your brand aspirations, but we often consider the Miami Beach Convention Centre—the biggest and best-known conference exhibition and trade fair space in the Miami metropolitan area, with a 60,000-square-foot ballroom that hosts many promotional events.
Brickell is considered the business capital of Miami, offering exposure to both commuters and high net worth individuals alike.
Miami is undoubtedly a famous city that draws visitors from around the world. Its beautiful sunny climate, miles of pristine beaches, and iconic landmarks and locations attract tourists of every age and demographic.
Examples include the notorious Art Deco South Beach district, cultural areas like the Wynwood Walls and Little Havana, and famous spaces featured in countless movies, like Ocean Drive and the Miami Riverwalk.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”