Advertise in Denmark with One Day Agency

Large-profile billboards are a great way to expose brand offers and messaging to larger audiences. Popular visitor attractions in Denmark, many of which attract tourists year-round, also provide opportunities to enhance brand exposure with locals, professionals, and global visitors alike.

Examples include the world-famous Tivoli Gardens amusement park and Christmas Market in Copenhagen, billboards around LEGOLAND Billund, and eye-level compact billboards on transport routes heading towards the iconic Nyhavn harbour area, the Little Mermaid statue, Rosenborg Castle, and Kronborg Castle—the latter a UNESCO World Heritage Site.

Captivating digital billboards bring innovation to outdoor advertising and work particularly well in indoor settings where restrictions around light pollution and backlit screens, which primarily affect roadsides and thoroughfares, don’t apply.

Brands can, for instance, promote products and services at Waves, the largest shopping centre in the country by square meterage, advertise to the countless visitors who navigate through Field’s next to Ørestad Metro Station or look at marketing along Strøget, the main shopping street in the capital.

Denmark's public transport infrastructure is widely regarded as among the most reliable and efficient internationally. A staggering 239 million people use public bus services each year, as well as alternatives like the S-trains, regional train services, and the metro in Copenhagen.

Companies make use of extended dwell times when audiences are captive and happy to peruse advertising as a way to pass the time, whereas tourist-focused marketing at stations, stops, shelters, and ticketing offices adjacent to visitor attractions delivers excellent returns.

Copenhagen Airport is the largest in Denmark, but also in the wider Nordic region, serving 30 million passengers last year. This is despite being one of the oldest international aviation hubs in Europe, and is down to its status as a junction for those travelling further north into Scandinavia.

This gives brands an opportunity to market to affluent frequent flyers and commercial visitors, vast numbers of tourists and holidaymakers, and audiences who might otherwise be hard to engage with when travelling from global destinations into Lapland or heading on Northern Lights holiday experiences.

This advertising format combines knowledge about visitor personas, demographics, and activities with strategically selected designs, messaging, and placements. It aligns promotions with the types of campaigns that target audiences are most likely to respond to in a setting where they will be open to consuming advertising messaging.

Examples include commercially focused marketing at the Bella Centre Copenhagen in Ørestad, a vast complex between the airport and city centre with a continual calendar of events, exhibitions, conferences and trade fairs, which brands can pick and choose from based on their objectives.