Advertise in the Czech Republic with One Day Agency

Outdoor billboards have long been a great way to capture impressions from large audiences. Brands keen to gain market share in the Czech Republic and central Europe often pick visible and notable visitor attractions and focal points where billboards will be seen by as diverse a viewer base as possible.

Examples of premium placements include billboards near Prague Castle and the famous Charles Bridge, advertising hospitality services to young adult audiences near the Pilsner Urquell Brewery in Plzeň, or marketing along transport services heading to the historic town of Český Krumlov or the beautiful Krkonoše National Park.

Innovative digital billboards allow brands to augment context and relevance by making on-demand updates to messaging shown and positioning marketing screens directly in front of consumers in places where they have a high intent to buy.

Many opt for the backlit, 3D, and video screens in the Czech Republic’s shopping centres, including Westfield Chodov in Prague, the largest in the country. The mall has over 300 retailers and receives 13 million visitors a year owing to its range of designer, local, and international brands.

The Czech public transport system offers numerous potential placements for brand advertising, with the option to target campaigns towards commuters, tourists, students or any other demographic. Brands can, for instance, display promotions on the České Dráhy rail service, which provides local and longer-distance travel connections.

More localised marketing options connect brands with consumers, such as advertising at select stations and stops along the Prague Metro, advertising at shelters and stops on the intercity travel bus network or using high-profile tourist buses to advertise their products or services.

Václav Havel Airport Prague is the largest in the Czech Republic. It is a modern international aviation facility just to the north of the capital. It serves many of the best-known carriers in Europe and welcomes over 16 million passengers a year.

Brands can position marketing to engage with diverse tourist and European traveller audiences, focus on promotions in the business lounges that cater to frequent flyers, or concentrate their advertising displays on the transport links heading to and from the airport and into Prague city centre.

Location-centric marketing optimises the use of advertising budgets by selecting specific screens or spaces where promotions are most likely to be seen by target audience groups. Commercial venues are a good example, with the Prague Congress Centre often considered one of the best-equipped and largest in Europe.

Businesses can choose conventions, exhibitions, and conferences relevant to their brand or product and reach up to 9,300 attendees every day. Alternatives like the O2 Universum offer similar opportunities with a more multifaceted range of events, sports fixtures, and concerts.