International Advertising

Advertise in the Czech Republic

Advertise in the Czech Republic with One Day Agency

Tap Into Low-Barrier European Markets With Advertising in the Czech Republic

The Czech Republic is an exciting prospect for brand marketers. Its strategic position within Central Europe offers access to EU audiences, including those travelling across the borders with Poland, Germany, Austria, and Slovakia.

Its capital city, Prague, is the focal point of the Czech Republic's fast-growing out-of-home marketing sector, currently worth around £96 million, and with a rapidly evolving digital advertising infrastructure comprising roughly a third of spending.

The Czech Republic's population of just under 11 million is doubled by the influx of tourists and business travellers who head there every year. In the last 12 months, the country recorded 22.8 million tourist visits, with a large concentration of German visitors.

Why Advertise in the Czech Republic?

While the Czech Republic's market is relatively small, that also means that market entry is competitively low-cost, enabling smaller, ambitious, and scaling businesses to launch high-profile advertising campaigns to promote products, brands, and services.

Prague's regular calendar of well-attended conferences, trade fairs, and conventions, many of which are hosted in Prague and Brno, provides an excellent way to engage with targeted groups and international visitors. These activities are supported by high digital penetration, which allows for cross-channel and mixed marketing campaigns, and by the increasing average disposable incomes, which are boosting consumer spending.

Interestingly, although marketing costs are more accessible than in many other Central European countries, the GDP per capita is among the highest in the region. Low unemployment rates and developments in the tech sector have attracted more professional expatriates to the Czech job market and provided ample capacity for ongoing brand growth.

Why One Day?

As a multi-talented team of creatives, advertising specialists, and marketing experts, we combine a wealth of knowledge and skill into one team. One Day's approach is grounded in cohesion and in ensuring our clients make strategic choices focused on smart advertising placements, impactful creatives, and high-frequency exposure.

We build and deploy campaigns in some of the world’s most attractive, competitive, and lucrative countries and cities that convert. Our full-funnel expertise avoids silos to ensure our clients benefit from seamless campaign development and accurate monitoring to track returns.

Advertise in the Czech Republic: Key Formats

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying


“The Czech Republic offers a well-connected and steadily growing market at the heart of Europe. At One Day, we develop campaigns that align with local insights while meeting international standards. With a clear understanding of audience behaviour and media habits, we help brands build lasting presence and relevance.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

  • There are several regulations that brand advertisers will need to be aware of, and these mainly concentrate on roadside advertising, with bans on billboards too close to main roads and motorways where they could cause a distraction.

    Within cities and urban areas, the regulations are more relaxed. While billboards need to be designed with care, businesses can advertise in and around much of Prague, Brno, Ostrava, and Plzeň.

  • The Czech economy, major markets and living standards have risen steadily in recent years, with the presence of well-known and large corporations that support a greater concentration of educated professionals, including the ČEZ energy group, ŠKODA AUTO a.s. and the Česká Spořitelna bank.

    This gives marketers access to an increasingly affluent market with strong EU connections and a way to engage with a receptive audience at a more competitive investment than many comparable European countries.

Full-funnel Advertising Agency

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

  • Mark Hodson, VP of Marketing at UNiDAYS

    "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

  • General Manager, Itchy Baby Co

    “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”

  • Gurveer Chana, BigCommerce's Demand Generation Manager

    “It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

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Czech Republic Advertising and Media planning.