Advertise in São Paulo with One Day Agency

Outdoor ads in São Paulo are largely confined to city-approved street furniture under city concessions, including: 

Bus shelters: These can incorporate digital and static advertising, providing valuable exposure to commuters and pedestrians.

Street clocks and digital information panels: These displays often provide useful information to the public alongside advertising content, such as time, temperature, and even air quality.

Information kiosks and other designated structures: In specific locations, specially designed structures may also house advertising. 

São Paulo welcomes indoor digital screens and billboards, particularly those located within complexes exempt from the street advertising rules.

Shopping malls in São Paulo offer a captive audience and provide opportunities for various advertising formats. Examples include large banner ads, digital displays, and interactive installations within the malls.

Some of the best locations include the Shopping Aricanduva Mall, one of the biggest in Latin America with its own amusement park and cinema, Shopping Interlagos in the south of São Paulo, and Parque D. Pedro Shopping in Campinas, also one of the largest centres in the country.

While São Paulo's Clean City Law restricts general outdoor advertising, airport advertising is a notable exception. São Paulo Airport, officially called the Guarulhos–Governor André Franco Montoro International Airport after being renamed in 2001, is the biggest airport in Brazil and across South America, making it a primary advertising hub for international brands.

With 43 million passengers a year and three terminals in Guarulhos, adjacent to São Paulo, the airport serves several major airlines, including Gol Linhas Aéreas and LATAM Brasil. It is also the main cargo hub for the region, offering brands huge audiences and diverse demographics to advertise to.

Social media advertising spending in Brazil is projected to reach US$3.12bn in 2025 and grow to US$4.63bn by 2029. Brazilians are highly responsive to visual and interactive content, making platforms like Instagram and Facebook ideal for showcasing products and engaging with target audiences. Additionally, influencer partnerships are gaining traction, reflecting a shift towards more authentic brand engagement.

This format is experiencing a boom in Brazil, with a projected revenue of US$14,039.5 million by 2030. Mobile apps offer personalized experiences that many Brazilian consumers favor, and in-app advertising, particularly banner and interstitial ads, can be highly effective for reaching mobile-first audiences. Advertisers should consider trusted app categories like gaming, utilities, women's health, and lifestyle platforms for placement.

This format is gaining popularity among advertisers and app developers in Brazil and accounts for nearly 80% of total digital ad spend. Programmatic advertising enables efficient audience targeting, scalable media buying, and real-time optimisation, making it ideal for brands looking to drive performance, particularly on mobile devices.

Sporting venues in São Paulo offer a significant advertising platform, providing a unique exception to the city's general ban on outdoor advertising. This exception allows brands to engage with a passionate and captive audience, primarily during live sporting events but also through other forms of sponsorship and branding within the venue itself.

You can advertise in the Allianz Parque (Palmeiras) for example. Home to the Palmeiras football club, Allianz Parque is a modern stadium that hosts not only football matches but also major concerts and events.

Description goesThe São Paulo Metro carries around 4.2 million passengers daily and offers advertisers access to digital panels, train wraps, posters, and interactive platform screens. Networks like TV Minuto reach up to 6.7 million people per day, while Line 4–Yellow, operated, provides advanced digital and AI-powered advertising formats. This makes metro advertising in São Paulo one of the most impactful and data-driven options for brands in the city. here

With the city home to some of Latin America’s largest shopping centres and malls, advertisers can use digital screens, banners, escalator wraps, interactive kiosks, and experiential activations to capture attention in high-footfall retail environments. These formats benefit from longer dwell times, as shoppers are in a mindset to browse and buy, making campaigns more persuasive and conversion-driven.