Advertise in Europe with One Day Agency

High-profile billboards have long been a prominent part of the European outdoor marketing mix, and there are literally thousands of locations known for their dizzying array of media displays, or where one immersive billboard can be seen by thousands of visitors, locals and motorists every day.

Europe’s consistently busy attractions like Rome’s Colosseum, Barcelona’s Sagrada Família, Paris’s Eiffel Tower, Athens’ Acropolis, Vienna’s Hofburg Palace and, of course, Disneyland, give brands an easy way to communicate with huge numbers, with options to advertise around roadways, public transport networks and pedestrian spaces leading to these iconic sights.

Video-based and rotating digital screens have become a mainstay in European outdoor advertising, particularly within luxury and high-end entertainment and retail spaces, such as shopping centres and malls, and complexes that combine cinemas with dining halls.

Examples of key locations for digital billboards in Europe include the Westfield Centro in Germany, the Shopping City Sud in Austria, and the Westend City Centre in Hungary. Businesses can also choose equally large but more economical malls like WESTGATE or the Arena Centar, both in Croatia, where there is less competition for advertising space.

Europe’s public transport systems are comprehensive, with networks of trains, trams, metros, buses, and other services that flow throughout almost every major city. Brand advertisers can, for instance, pick city-specific networks or routes, or design multi-country campaigns via several widely used metro systems.

Popular options for marketers can range from station or city-based campaigns in the capital cities, advertising on train services that flow across European borders, or using targeted campaigns on the French SNCF or German Deutsche Bahn to maximise reach.

Advertising within Europe’s biggest and busiest airports gives brands a captive audience with long average dwell times, where they can develop campaigns that inform and entertain when viewers are waiting in lounges or boarding halls, filing through security screening, or browsing the retail outlets in the main concourses.

Some of the ideal locations for brands aiming for optimal impact include Paris Charles de Gaulle Airport, which handles over 70 million passengers a year, Amsterdam Schiphol with more than 66 million users in 2024, and Istanbul Airport, which caters to around 80 million passengers per annum.

Location-focused marketing enables brands to pick either general or very specific places where their target audiences are most likely to engage with advertising campaigns. That can mean, for instance, advertising around university campuses to connect with younger adults, or marketing within conference centres where a high proportion of visitors will be affluent business owners and professionals.

There is just as wide a range of options here, too, with event and conference venues like the Deutsche Messe in Hanover, the Paris Expo Porte de Versailles, and the International Congress Centre (ICC) in Berlin, all of which host huge exhibitions, trade fairs, events, and conferences.