International Advertising
Advertise in Belgium.
Advertise in Belgium with One Day Agency
Extend Your European Advertising Presence With Targeted Promotions in Belgium
Belgium is an ideal destination for advertisers, with an industry that is poised between innovative digital and AI-enabled displays and traditional promotions, which capture interest from a diverse, affluent and multi-linguistic audience.
As a country that unusually has no less than three official languages, brands have ample opportunity to tailor and target campaigns to specific communities and demographics while being conscious of cultural nuances that can dictate the tone and style of their adverts.
Widely considered the 'capital' of the European Union, Belgium is a small, landlocked country with a stable economy and high living standards. Brands prioritise Belgian advertising to communicate with consumers with greater expendable incomes and appetites for creative and cross-border brands than elsewhere in the region.
This year, annual ad spending in Belgium peaked at €3.18 billion, demonstrating the scale of demand for premium ad positioning and media formats in a country projected to continue growing economically over the coming years.
Why Advertise in Belgium?
Belgium's booming creative industries and commercial investment are often overlooked in favour of more tourist-centric destinations. Still, Belgium can represent one of the ideal advertising locations where audiences celebrate innovation and creativity.
The sophisticated infrastructure and cultural scene mean there are endless events, festivals, and occasions during which brands can insert their advertising to align themselves with key dates in the calendar while utilising Belgium's strategic location within Europe to reach a far broader market.
With a population of 11.82 million and more than 9.2 million international visitors, Belgium's unique attributes include its status as a hub for business, politics, and financial services, which attracts an audience sought after by countless brands.
Adding the freedoms of the press, the incredible 94.5% internet availability, supporting digital advertising displays, and the efficient transport systems, with countless screens and advertising opportunities, into the mix cements Belgium's place as a country to be seen, with a captive and interested audience and high response rates.
Why One Day?
As a UK-based but international full-service marketing and media agency, we often work with brands that recognise the value of cross-border and multinational advertising opportunities but need expertise, guidance, and support to make advertising in Belgium work for them. This is where One Day steps in with a comprehensive range of services.
We provide cutting-edge ad tech and media buying and planning, giving brands access to engaged and high-traction audiences and securing in-demand ad space in some of the world's busiest and most visited cities and districts.
From campaign development and creative input to programmatic displays to augment reactions, while ensuring quality placements deliver returns on your investment, we can help with all elements of your advertising campaigns in Belgium, Europe, and beyond.
Advertising in Belgium: Key Formats
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Billboard Ads in Belgium
The size, presence, and unmissable nature of billboards have meant they have been an important part of the marketing mix for years, whether promoting products and services in major city centres in Antwerp, Ghent, Charleroi, Liege, and Brussels or utilising the highway networks to showcase offers to motorists and commuters.
Other eye-level billboards in high-traffic locations, such as Wijnegem Shop Eat Enjoy, Belgium's biggest shopping centre, or around the Rue Neuve in Brussels, can foster engagement from consumers with a high intent to buy.
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Digital Billboard Displays
Belgium is at the forefront of technical innovation, which means there are numerous digital out-of-home display points in street architecture, shopping centres, entertainment complexes, leisure centres, and high-usage transport systems.
Advertising revenues generated by intelligent programmatic displays are expected to represent 74% of the market within the next five years. Brands are using Adshel Live screens and placements in the Sportpaleis and Trixxo Arena to put their ads in front of larger audiences.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Advertising in Belgium requires a nuanced understanding of its unique blend of cultures, languages, and traditions. Success here isn’t just about creativity—it’s about crafting messages that resonate across borders while honoring local authenticity. At the heart of our approach is the belief that Belgium’s diversity is its greatest strength, and our campaigns reflect the rich tapestry of its people and their stories.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Contrary to common misconceptions, the Belgian advertising sector is advanced, although there are rules and regulations that cross-border brands need to be aware of. Ads need to comply with legalities, such as avoiding deception or mis-selling, and cannot promote anything that is in breach of domestic or localised laws.
Our teams can offer further insights into the optimal ways to present a product, promotion or advert if you are concerned about breaching the guidelines set by organisations like the Belgian Association of Marketing (BAM), and the Association of Communication Companies (ACC).
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For Out-of-Home (OOH) advertising in Belgium, key locations and mediums ensure high visibility and audience reach. Here's where you should focus:
High-Traffic Urban Areas
Brussels
Grand Place Area: Tourists and locals frequent this iconic spot.
European Quarter: Captures professionals, diplomats, and policymakers.
Gare Centrale & Gare du Midi: High foot traffic in major train stations.
Antwerp
Meir Shopping District: Belgium's premier shopping street with heavy pedestrian traffic.
Antwerp Central Station: A transport hub with striking architectural features, ideal for eye-catching campaigns.
Ghent
Korenmarkt: A bustling area popular with locals and tourists.
Ghent Sint-Pieters Station: One of Belgium’s busiest train stations.
Bruges
City Centre and Market Square: Tourists from around the world frequent this picturesque city.
Highways and Roads
E19 and E40 Motorways: Major routes connecting Belgium's cities, ideal for billboard placements targeting commuters.
Ring Roads (R0, R1): Surrounding Brussels and Antwerp, they attract heavy traffic.
Public Transit Advertising
STIB/MIVB (Brussels): Ads on buses, trams, and metro systems reach daily commuters.
De Lijn (Flanders): Covers buses and trams in Antwerp, Ghent, and other Flemish cities.
TEC (Wallonia): Targets commuters in the southern region.
Airport Advertising
Brussels Airport (Zaventem): High visibility for international and business travellers.
Antwerp Airport: Ideal for targeting niche luxury or business audiences.
Landmark and Event-Specific Locations
Atomium (Brussels): Captures tourists visiting this iconic attraction.
Sportpaleis (Antwerp): Advertise during large concerts and events.
Shopping Centres
Wijnegem Shopping Center (Antwerp): One of the largest malls in Belgium.
Docks Bruxsel (Brussels): Popular with urban shoppers.
Strategically placing ads in these areas ensures maximum exposure to both locals and international visitors.
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