International Advertising

Advertise in Belgium.

Advertise in Belgium with One Day Agency

Extend Your European Advertising Presence With Targeted Promotions in Belgium

Belgium is an ideal destination for advertisers, with an industry that is poised between innovative digital and AI-enabled displays and traditional promotions, which capture interest from a diverse, affluent and multi-linguistic audience.

As a country that unusually has no less than three official languages, brands have ample opportunity to tailor and target campaigns to specific communities and demographics while being conscious of cultural nuances that can dictate the tone and style of their adverts.

Widely considered the 'capital' of the European Union, Belgium is a small, landlocked country with a stable economy and high living standards. Brands prioritise Belgian advertising to communicate with consumers with greater expendable incomes and appetites for creative and cross-border brands than elsewhere in the region.

This year, annual ad spending in Belgium peaked at €3.18 billion, demonstrating the scale of demand for premium ad positioning and media formats in a country projected to continue growing economically over the coming years.

Why Advertise in Belgium?

Belgium's booming creative industries and commercial investment are often overlooked in favour of more tourist-centric destinations. Still, Belgium can represent one of the ideal advertising locations where audiences celebrate innovation and creativity.

The sophisticated infrastructure and cultural scene mean there are endless events, festivals, and occasions during which brands can insert their advertising to align themselves with key dates in the calendar while utilising Belgium's strategic location within Europe to reach a far broader market.

With a population of 11.82 million and more than 9.2 million international visitors, Belgium's unique attributes include its status as a hub for business, politics, and financial services, which attracts an audience sought after by countless brands.

Adding the freedoms of the press, the incredible 94.5% internet availability, supporting digital advertising displays, and the efficient transport systems, with countless screens and advertising opportunities, into the mix cements Belgium's place as a country to be seen, with a captive and interested audience and high response rates.

Why One Day?

As a UK-based but international full-service marketing and media agency, we often work with brands that recognise the value of cross-border and multinational advertising opportunities but need expertise, guidance, and support to make advertising in Belgium work for them. This is where One Day steps in with a comprehensive range of services.

We provide cutting-edge ad tech and media buying and planning, giving brands access to engaged and high-traction audiences and securing in-demand ad space in some of the world's busiest and most visited cities and districts. 

From campaign development and creative input to programmatic displays to augment reactions, while ensuring quality placements deliver returns on your investment, we can help with all elements of your advertising campaigns in Belgium, Europe, and beyond.

Advertising in Belgium: Key Formats

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying


“Advertising in Belgium requires a nuanced understanding of its unique blend of cultures, languages, and traditions. Success here isn’t just about creativity—it’s about crafting messages that resonate across borders while honoring local authenticity. At the heart of our approach is the belief that Belgium’s diversity is its greatest strength, and our campaigns reflect the rich tapestry of its people and their stories.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

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What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

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