Advertise in Austria with One Day Agency

Large-scale outdoor billboards form an important part of the marketing mix. With attractions around Austria drawing millions of visitors and exposure to affluent business people and commuters travelling into Vienna, they can deliver significant impressions.

Optional billboard placements include those near and around the Austrian National Library, promotions near the Wiener Staatsoper or Vienna State Opera building, and marketing throughout the public transport networks leading to Tiergarten Schoenbrunn—Zoo Vienna and the UNESCO World Heritage Site Schönbrunn Palace.

Video, rotating, and 3D digital billboards provide entertainment and immersive visuals to capture attention. They are found primarily in pedestrianised retail areas and indoor shopping and entertainment complexes, including Westfield Shopping City Süd.

This centre is the largest mall in Austria, near Vienna. It provides brands with exposure to diverse audiences, from families visiting the cinema to tourists browsing the 330 shops and locals using the dining facilities on their lunch breaks, with 24.5 million annual visitors.

Austria's public transport networks are well-developed and integrated, with efficient services across Vienna and all other major cities, including Graz, Linz and Salzburg. They offer marketers a way to advertise via billboards, shelters, stations, and stops or by using onboard panels on trains, trams, buses, and subways.

One of the most in-demand placements for out-of-home transit advertising is the Wiener Linien in Vienna. Brands also choose to display promotions throughout the ÖBB federal railways, targeting regular commuters and travellers arriving in Austria from elsewhere in the EU.

Vienna International Airport is Austria's largest and primary aviation centre and is also one of the busiest in Europe, given the number of airlines it serves. There are over 31 million passengers per year, growing 7.4% per annum, which gives brands a large and diverse audience to showcase their promotions.

Part of the appeal of airport marketing is the ability to advertise to broad audience segments through billboards and promotions in the terminals or to concentrate on business flyers using private lounges and locals commuting to and from the airport complex.

Location-focused advertising aligns marketing formats and out-of-home displays with the places and behaviours most closely linked to target viewers. Brands opt to advertise in specific locations, such as the Austria Centre Vienna, the country’s largest conference venue.

Found adjacent to the UN headquarters and with vast square footage that can accommodate over 22,000 attendees at any time, the centre provides a great opportunity to maximise impressions from captive audiences during relevant events, trade fairs and exhibitions.