International Advertising

Advertise in Luxembourg

Advertise in Luxembourg with One Day Agency

Engage With Affluent, Multicultural Audiences With Luxembourg Advertising

Luxembourg is a small but wealthy European country, providing brand marketers with lucrative opportunities to reach consumers in Western Europe. Bordered by Belgium, France and Germany, Luxembourg is a strategic choice, with a high GDP per capita and a major centre for EU institutions.

As a world-leading hub for banking and finance, spending on out-of-home advertising in the country is expected to reach £28 million this year. There is a distinct focus on classic outdoor marketing, which comprises the largest proportion of the market, worth £23 million per annum.

Tourist arrivals eclipse the population of just 666,000 multiple times, with a buoyant sector that attracts 1.4 million international visitors a year, representing an increase of 23.54% year on year and demonstrating Luxembourg's appeal.

Book a video call

Why Advertise in Luxembourg?

One of the primary reasons brands want to gain market share and credibility within Luxembourg is the spending power of its population in a country with a business-friendly regulatory environment and where innovation and investment are encouraged.

Brands can target professionals, expatriates, investors and business owners or look to drive impressions from broader European viewers. This is possible given the significant number of visitors who travel to Luxembourg for leisure or business, particularly from the Netherlands, Germany and Belgium.

Another unique benefit for international brands is the ability to advertise promotions in varied languages while catering to local markets. Luxembourg's population is hugely diverse and multilingual, with languages like Luxembourgish, German, and French spoken throughout the country.

Why One Day?

One Day is a long-established global marketing and advertising leader, providing brands with opportunities to secure premium placements throughout Europe and the wider world. We blend cutting-edge ad tech, media buying and planning to give our clients a competitive edge, recommending placements with above-average returns on advertising investments.

Unlike a conventional agency model, we work as an integrated team, drawing on the wealth of talent within our creative, consultancy, and marketing specialists. This gives brands the capacity to execute campaigns backed by data-driven insights and activate responses from selected audiences with impactful advertising messaging.

Our Work

Advertise in Luxembourg: Key Formats

Billboard Advertising

Traditional billboard advertising forms a significant part of Luxembourg's marketing mix. It allows brands to publicise offers and services to large audiences and maximise the visibility of their campaigns by picking tactical placements with consistent footfall.
Options include billboards in and around the many iconic tourist attractions, including the scenic Chemin de la Corniche walkway, Vianden Castle and museum, the Grand Ducal Palace, the official residence of the Grand Duke, and, of course, the Cathedral Notre-Dame of Luxembourg.

Contact Us
Digital Billboards and Screens

Contemporary digital screens bring billboard graphics to life and are most commonly found in luxury entertainment and retail complexes. Businesses can advertise goods or services in places where audiences are likely to react there and then or align themselves with premium establishments.
These include the Cloche d’Or, the biggest shopping and entertainment centre in Luxembourg, which welcomes ten million visitors a year, and the major shopping malls like La Belle Etoile and City Concorde in Bertrange and Kirchberg Shopping in Kirchberg.

Contact
Transit Advertising in Luxembourg

Luxembourg’s public transport systems are frequently used, with clean, energy-efficient, and free services across much of the country. Trains, buses, trams, and the funicular railway are all free to use, providing ample opportunities for brands to market to vast and sustained audience numbers in all the key destinations.
Brands can install billboards and screens on platforms and stations, choose stops and shelters adjacent to landmarks and attractions, or display promotions through the international rail network connecting Luxembourg with Germany, France, and Belgium.

Contact
Airport Marketing

There is just one international airport in Luxembourg, Luxembourg Airport, which also makes it the only airport nationally with a paved runway. That means nearly all air cargo travels through the terminals, alongside the five million passengers who fly to and from the country each year.
Luxembourg Airport makes a significant contribution to the economy, with 55,000 employees and revenues of £5.45 billion a year. Its promotional placements are in security screening areas, car parking facilities, boarding gates, and business lounges.

Book Video Call
Place-Based Advertising in Luxembourg

Location-centric advertising is a great way to align marketing formats and messaging with specific destinations or settings that are relevant to the target audiences brands want to engage with. Many look for commercial and finance environments with a high proportion of professionals and affluent consumers.
The European Convention Centre Luxembourg is the largest and best-known in the country. It is located within the Kirchberg business district and has an amphitheatre and numerous rooms. Brands can select events, conferences, and trade fairs with which they wish to be associated.

Our Work

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Luxembourg may be small, but its market is highly international and influential. At One Day, we tailor campaigns to match the country’s multilingual audiences and unique media environment. With a precise and informed approach, we help brands navigate this complex landscape and achieve meaningful reach.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Luxembourg transformed from an economy largely reliant on the steel sector into a global financial centre. Its convenient European location has supported its modern-day reputation as a hub for investment and international banking.
This has resulted in a buoyant financial market, high standards of living, expendable incomes far above the European average, and an ongoing influx of business and wealth that tie into brand marketing objectives.
The country is also seen as a crossroads for multi-national trade and investment. It is between some of the EU's largest economies, coupled with generous tax policies and a stable political environment.
There are countless well-known commercial enterprises that choose to base their headquarters or regional European offices in Luxembourg, many owing to the tax benefits of establishing a centre in the country.
Brands can look to market services to professionals, investors and expatriates working for corporations like CFL Group, which runs the national railways, Amazon, Post Group, Dussman, Cactus Group, BGL BNP Paribas, ArcelorMittal, Goodyear Dunlop Tyres, PwC and Luxair, among many others.
Most corporate headquarters are based in Luxembourg City in districts like Howald and Leudelange. These areas provide a captive audience and plenty of transport connections, public spaces, and outdoor settings ideal for high-profile advertising campaigns.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”