International Advertising
Advertise in Switzerland
Advertise in Switzerland with One Day Agency
Achieve International Reach With Out of Home Advertising in Switzerland
Switzerland is a unique and exciting location for brand advertising. It is an affluent country with a receptive audience, multicultural population, and vast influx of tourists, extending beyond the typical summer season due to the country’s reputation as a top destination for winter sports.
With a stable economy, reputation for quality and excellent infrastructure, international brands and marketers keen to break into the European market often choose to advertise in Switzerland, especially when advertising premium and luxury brands that appeal to consumers with a higher disposable income than in comparable economies.
An eclectic mixture of multinational companies headquartered in Switzerland, including Nestle and the Credit Suisse Group, organisations like the World Health Organisation, and a global tourism market visiting every major city provide a variety of advertising placements, locations and options to suit every brand.
Why Advertise in Switzerland?
Switzerland has a population of just under nine million, but one of the most compelling factors for brand advertising is that the country is also geographically small. Its high population density is centred around the largest cities, which means one placement or billboard can generate multiple times the impressions of a comparable display elsewhere.
From a promotional perspective, brands can also introduce specific targeting to showcase offers to their selected demographics without needing to invest in a larger number of billboards, advertising screens or campaign assets.
Over 20 million annual travellers visit the country, seeing key attractions and natural landscapes like the Matterhorn and Rhine Falls, Bern’s beautiful old town, characterised by medieval arcades and winding canal paths, and the Swiss National Museum in Zurich.
Cities like Geneva, Basel, Locarno and Luzern also present attractive advertising opportunities, with brands positioning campaigns around public transport networks, commercial districts, retail centres and arterial routes used by tens of thousands of people every day.
Why One Day?
We are a full-funnel marketing and advertising agency, with offices in Europe and the UK. If you’re looking to advertise in Switzerland, we provide brands with opportunities to launch campaigns in some of the most coveted locations in the country. We help brands enter the most affluent and fastest-growing consumer markets and locations across the world.
Our innovative approach blends technology, creativity, digital, and media to provide an end-to-end service. We assist brands with strategic campaign development, promotional designs and deployment, location selections, and ongoing campaign monitoring to track the returns and impressions achieved.
Advertising in Switzerland: Key Formats
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![Swiss Billboard Advertising]()
Swiss Billboard Advertising
Classic billboards remain a big aspect of the Swiss advertising market. They are found throughout city squares, tourist attractions, and pedestrian areas, as well as around tram stops and bus stations. Street-level billboards are an alternative and are used to promote offers and brands to pedestrians and shoppers passing by.
Given that backlit digital screens are unavailable in some Swiss cities, including Geneva, the prevalence of static billboards is higher than in many other European countries, where digital displays are limited to those within the major airports in some regions.
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![Digital Billboard Promotions]()
Digital Billboard Promotions
Digital billboards and advertising screens provide immersive, moving promotional displays. They can incorporate data points to alter communications based on the time, number of passersby, or the weather. Multiple locations are available in Lucerne, Zurich, and Winterthur.
High-profile digital billboards also perform well in and around Zurich Airport, EuroAirport Basel, and Geneva Airport. This advertising can focus on high-net-worth travellers using business lounges, families and tourists, or motorists using the surrounding road networks.
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![Switzerland Transport Advertising]()
Switzerland Transport Advertising
Switzerland is known for its efficient infrastructure, and as you’d expect, the public transport network, including cable cars, trams, buses, trains, boats, funicular railways and mountain railroads, provides ample opportunities for outdoor advertising.
The rail networks are among the densest in the world, while billboards or displays at the Jungfraujoch Railway Station—Europe's highest station—or the Gotthard Base Tunnel—the longest railway tunnel—showcase advertising to regular commuters, tourists, and business travellers.
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![Place-Based Swiss Marketing Campaigns]()
Place-Based Swiss Marketing Campaigns
Located-based advertising is an excellent way to put your promotions directly in front of your desired audience. It uses detailed market research to determine the types and formats of advertising they will respond to and the areas or places your core viewer will most likely frequent.
Retail advertising, for example, works well in the Mall of Switzerland in Ebikon, the largest mall in the region, in Zurich's Glatt shopping centre, known for its international brands, and at the Centre Commercial Balexert in Geneva. Bahnhofstrasse Zurich—the luxury Zurich shopping street—is another good option for advertising targeted towards affluent consumers.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“At One Day, we specialize in the intricacies of Switzerland’s advertising landscape, blending precision with creativity. From the dynamic urban centers to the picturesque Alpine regions, we craft campaigns that resonate with Switzerland’s diverse audiences and thrive in its distinct out-of-home market.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Every campaign is structured around your branding, offer, demographic and aspirations, and as such, there isn't one set of venues that we'd recommend for every business.
For example, Zurich Airport and the surrounding transport routes are high demand settings for brands keen to market to international audiences and regular flyers.
In contrast, a promotion around one of the event arenas, like HallenStadion in Zurich, may be perfect, as it aligns campaigns with commercial, entertainment, and sports events according to your target consumer persona.
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Yes, like most countries, there are regulations preventing brands from advertising prohibited and most age-restricted products, alongside legislation that prohibits unfair or unethical advertising practices.
Some areas in Switzerland also have blanket bans on billboards and screens, including Vernier, a suburb close to Geneva. The One Day team are experts in advertising in Switzerland and can, of course, advise on these and direct you towards areas with high-profile advertising opportunities.
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Switzerland is a peaceful, affluent and politically powerful nation with a large commercial market and skilled workforce, owing to high education standards and the presence of multiple international organisations and employers.
This setting has contributed to spending within the out-of-home advertising space, expected to hit over €444 million in the near future, with an unusual focus on traditional and static outdoor advertising and billboards due to limitations on the use of digital screens, which generate higher engagement metrics, without competition with video advertising.
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