International Advertising

Advertise in Lisbon.

Billboard Advertising in Lisbon

Engage With Vast Audiences With Prime Advertising in Lisbon

Lisbon, Portugal's cultural capital city, is also home to its largest brands, political hubs, and economic districts. Its population of over half a million is augmented by five million annual visitors from across the EU and the wider world.

The historic architecture, thriving nightlife scene, multicultural and diverse population and array of outdoor attractions, visitor hotspots, entertainment venues and iconic landmarks present brands with many opportunities to get their messaging seen, heard and remembered.

Advertising in Lisbon offers brands the opportunity to reach a diverse, global audience in a rapidly growing city with strong local and international appeal, supported by well-developed infrastructure and a thriving cultural scene.

Why Advertise in Lisbon?

While Lisbon might be packed with culture and heritage, as a modern city, it is a lively, busy urban landscape.

Advertising in districts and neighbourhoods with high visitor traffic, such as the university campuses and banking region, with double-decker buses, articulated vehicles, and trams traversing the junctions, ensures brands can select from multiple types and formats of signage, using messaging that resonates with locals and tourists alike. Varied and distinct advertising displays in Lisbon might include, transport ads across the tram network, bus shelters and stops and large-profile billboards

Hospitality and entertainment brands can gain fantastic traction, especially those advertising services or products relevant to the buoyant tourism sector, from eateries and fine dining to sports complexes, leisure trips, and family-friendly activities.

How One Day Agency can help.

One Day is an established integrated advertising agency with a huge scope of advertising knowledge, skill and talent across our team, assisting with everything from technical market research to creative design processes, custom media buying and planning to ongoing campaign monitoring and performance tracking.

We provide access to some of the best brand placements and advertising opportunities in major cities throughout the UK and Europe. We work with brands of all sizes and with a wide range of budgets to advise on the best ways to achieve your marketing goals and ultimate objectives. Find out more about advertising in Lisbon with One Day.

Lisbon Advertising Formats

  • Lisbon Billboard Advertising

    Lisbon Billboard Advertising

    Classic and digital billboard advertising is undoubtedly one of the fastest and most cost-effective ways to improve brand awareness in Lisbon. Billboards of all sizes are dotted across the city, providing varied strategic locations that offer exposure to specific audiences, demographics, and viewer groups.

    Large, immersive billboards along the busy pedestrian areas, the high-visitor retail districts, the underground transport network and close to tourist attractions and focal points can be seen by millions every day, generating repeat exposure and enhanced brand recognition from local viewers.

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  • Transport Advertising in Lisbon

    Transport Advertising in Lisbon

    The ridership numbers throughout Lisbon’s transport network mean tactically placed billboards, smaller eye-level displays, or digital promotional posters can achieve remarkable returns alongside digital and backlit placements that stand out even during the evenings and in cloudier weather.

    Crisp, high-definition graphics, concise messaging and clever brand propositions can prompt superb returns, impressions and engagements, using all of the space available to maximise the visibility of each advertising panel.

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  • Place Based Advertising in Lisbon

    Place Based Advertising in Lisbon

    Location-centric advertising aligns the places where your billboards or ads are displayed with the activities, intent, and average demographic using the facility in question. There are countless options, from placing billboards near Lisbon Humberto Delgado International Airport or the major roadways to adjacent to the most famous visitor attractions.

    For example, the Castelo de São Jorge is one of the city's most iconic landmarks, but you might also want to position your brand near entertainment and leisure complexes, retail outlets, and other historic sites and areas such as the Bairro Alto nightlife neighbourhood, the Alfama district, or the Praca do Comercio plaza.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Colt Technologies Tram Wrap
Colt Technology Services

Technology Services - International OOH Campaign

Big Drop Paper 6 Sheets
Big Drop Brewing

FMCG - Out-of-Home Campaign in Ireland.

Train Station Advertising
Takis

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

“Lisbon, or Lisboa, is a trending cosmopolitan destination with all advertising environments available including many high-impact formats. One Day’s leadership is Portuguese so we are confident we’ll be able to support great media planning and buying.

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

  • The best places to advertise in Lisbon are concentrated in high-traffic areas and popular districts, both for local residents and tourists. Key locations include:

    1. Baixa-Chiado: A bustling commercial and shopping area in the heart of Lisbon, frequented by both tourists and locals.

    2. Avenida da Liberdade: Lisbon’s most prestigious avenue, home to luxury brands, offices, and high-end shopping, attracting affluent customers.

    3. Rossio Square: A major transportation hub and a popular spot for tourists, offering excellent visibility for outdoor ads.

    4. Cais do Sodré: A trendy nightlife district with bars, restaurants, and close proximity to public transport and the waterfront.

    5. Lisbon Metro Stations: High-traffic metro stations like Marquês de Pombal, Saldanha, and Oriente are prime spots for ads, as they connect major parts of the city.

    6. Airport (Humberto Delgado): Lisbon’s international airport offers excellent opportunities to reach a global audience of travelers.

    These locations provide high visibility, allowing businesses to effectively target both locals and tourists.

  • Many brands assume that high-profile advertising in a city like Lisbon is out of reach, but our role is to ensure we understand your budget and core goals and structure your campaigns, placements and media buying options to ensure you can achieve your aspirations without overspending.

    Outdoor advertising is considerably more affordable than many other formats due to its transparency over the duration of each promotion and the cost of the display—without an ever-increasing outlay that only grows as you achieve more responses or interactions.

Full-funnel Advertising Agency

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

  • Mark Hodson, VP of Marketing at UNiDAYS

    "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

  • General Manager, Itchy Baby Co

    “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”

  • Gurveer Chana, BigCommerce's Demand Generation Manager

    “It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

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Lisbon Advertising and Media planning.