International Advertising

Advertise in Frankfurt

Advertise in Frankfurt with One Day Agency

Outdoor Advertising Campaigns In Frankfurt: Europe’s Financial Centre

Frankfurt might be Germany's fifth-most-populated city, but as a major hub for finance and home to the European Central Bank, alongside multiple other corporate headquarters, it is an established global centre for commerce.

This makes advertising in Frankfurt an attractive proposition, with an eclectic mixture of cultural attractions, such as the Goethe House and Mus, an active and busy business sector, a high-footfall international airport and Europe-wide rail connections.

Unlike many key advertising locations, Frankfurt is a hive of activity year-round, with plazas like Römerberg hosting countless events, shows, and performances and the Frankfurt Christmas Market enticing thousands of tourists every winter.

Over recent years, investments in out-of-home advertising have added to the city's appeal. Infrastructure like the Digital Landmark at Frankfurt Airport invites brands to promote their offers via a huge 100-square-metre digital screen, showcasing how welcoming the city is for advertisers from around the world.

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Why Advertise in Frankfurt?

With a population of just under 800,000, it isn’t Frankfurt’s size but its standing that makes it such a pivotal space for outdoor advertising, as a city that achieves over 10.35 million overnight visitors a year and with over 59 million arrivals through the Frankfurt Airport terminals.

The transport link is the largest airport in Germany and one of the biggest throughout Europe. It provides businesses with large, high-profile advertising placements, digital screens, and programmatic marketing, shown to tourists, affluent business lounge users, and frequent flyers.

Although the city is best known for its position in the financial and banking sectors, it is also a respected centre for culture and commerce. Annual conferences, trade fairs, and events like the Frankfurt Book Fair and the International Automobile Exhibition attract tens of thousands of attendees.

Benefiting from a central location, Frankfurt has immediate access to almost all of the valuable European markets and enjoys a higher GDP per capita than both London and Paris – resulting in higher consumer spending and a wealthier population.

Why One Day?

One Day focuses on surpassing the limitations of traditional brand marketing, blending a comprehensive range of digital, creative, out-of-home, and outdoor advertising placements into each strategy.

We work with a range of international brands, with a presence in Europe, the Middle East, and North America, alongside the UK, and collaborate with companies of every size, from global corporations to ambitious new startups.

The differentiating factor is our ability to provide media planning and buying at scale across targeted international markets while cohesively combining the talents of our multiskilled all-senior teams in one place – ensuring you create, deploy and monitor your campaigns with the utmost attention to detail. If you’re looking to advertise in Frankfurt or Germany in general, get in touch.

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Advertising in Frankfurt: Key Formats

Frankfurt Billboard Advertising

Classic unmissable billboards utilise size and scope to augment the impressions you receive, with numerous potential placements depending on the types of audiences you want to reach, the nature of your campaign, and the outcomes you’d like to see.
Huge billboards are available throughout the city, close to attractions, famous sites, and transport links connecting Römerberg Square, the Frankfurt Romans town hall, the redeveloped New Old Town, Museum Embankment on the River Main, and the Main Tower—Frankfurt's tallest commercial building.

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Digital Billboards in Frankfurt

Attention-grabbing digital screens are an excellent way to capture interest and incentivise responses, with moving, 3D, and video-based promotions often shown within the largest retail complexes, including the Main-Taunus-Zentrum, the Skyline Plaza, and the Nordwestzentrum.
MyZeil is also a great place for brand advertising. It is one of the biggest leisure and shopping centres in Germany and is located on the Zeil, an iconic retail street renowned for its architecture, dining, and luxury brands.

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Transit Advertising in Frankfurt

Frankfurt’s public transport system is efficient, punctual, and reliable. Advertising screens and billboards can be placed around the trams, buses, and commuter trains, the S-Bahn, or within the U-Bahn underground rail network.
The Rhein-Main-Verkehrsverbund connections extend to every corner of the city and the wider Frankfurt region, with advertising placements in stations, stops and shelters where audiences have extended dwell times and present a repeat viewer demographic.

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Frankfurt Airport Marketing

Frankfurt Airport is often regarded as one of the best marketing locations in the city and throughout Germany. It is a continually busy airport with connections across the world and the capacity to manage 65 million passengers a year.
Advertising options include the Digital Landmark, billboards, and transport advertising around the terminals, taxi stands, and tram connections, as well as allocated marketing screens and billboards in terminal one and the departure lounges.

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Place-Based Advertising in Frankfurt

Brands with keenly defined consumer personas use place-based marketing to ensure their formats and placements align with the spaces and locations most frequented by their ideal viewer – from city light posters in the highest-footfall downtown streets and intersections to tactical public transport advertising.
Other location-centric promotions are found throughout the exhibition grounds at the Messe Frankfurt, in and around the airport, and above the major roadways and transport routes connecting the city with other important commercial areas.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

"Frankfurt is Europe's dynamic crossroads, a powerhouse of innovation, finance, and culture. At One Day Agency, we blend strategic precision with local insight, crafting campaigns that resonate deeply with Frankfurt's sophisticated audience and amplify your brand across Germany and beyond."

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

There isn’t necessarily a good or bad place to promote your brand, product, or launch in the affluent German market, but Frankfurt often stands out given its status in the financial world and the large proportion of executives, investors, and advisors who live, work, or do business in the city.
Frankfurt is also known for its role in multiple important sectors that contribute to the German and European economies, including IT and telecommunications, life sciences and biotech, logistics, and creative industries.
While a percentage of visitors are tourists heading to Frankfurt to see the many cultural, historic, and famous attractions and sites, the city is also an influential place for businesses and political professionals, which ensures that a diverse and wide audience consumes airport advertising.
Amazingly, the city has hosted international trade fairs since 1240 and has evolved into a leading space for technology and finance as the city where the famous Rothschild family first built their global banking empire. Focal advertising points aside from the international airport include the stock exchange, which has a 440-year history.

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Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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