International Advertising

Advertise in Vancouver

Position Your Brand Within One of Canada’s Most Affluent and Lifestyle-Driven Cities

Vancouver is one of the most desirable, high-value advertising destinations within North America. Advertising in Vancouver allows you to access an educated population with considerable spending power, engaged consumer demographics and a global reputation as a hub for tourism and business.

The metropolitan population of 2.6 million and an annual influx of 10 to 11 million international visitors also mean Vancouver provides access to diverse audiences, spanning professionals, tourists, students and high-net-worth residents.

Known for the city’s sophistication and natural beauty, Vancouver also has a young professional base, established creative and tech sectors, and considerable out-of-home advertising visibility. Examples such as placements along the SkyTrain make it a prime destination for countless businesses.

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Why Advertise in Vancouver?

Canada itself is a premium advertising location, but Vancouver in particular has a market where factors like quality, brand perceptions and lifestyles are central to the success of promotional campaigns.

Local populations are digitally connected and value-based. This means brands that reflect their values, especially in areas such as sustainability, innovation and design, stand out – while the ongoing flow of international visitors ensures secondary exposure to global audiences.

Businesses considering Vancouver as a location for their next campaigns can benefit from:

An affluent population with higher disposable incomes
The mixture of residents, business professionals and international tourists
Consistent levels of digital engagement and mobile usage for multi-channel campaigns
The well-developed out-of-home advertising infrastructure
Premium lifestyle and retail settings with consistently high footfall

The diverse, multicultural demographic in the city also reinforces its position as an ideal location for overseas brands. The city is the main Pacific gateway to Canada, promotes long-standing progressive immigration policies and attracts a global workforce through economic opportunities.

How One Day Agency Can Help

One Day’s philosophy is to provide clients with a full range of advertising and campaign development services, bringing together multiple areas of professional expertise within one all-senior team of marketing specialists.

We help out clients successfully advertise in Vancouver (and advertising in Canada in general). We offer everything from campaign planning to media buying, data analysis, creative input and regulatory guidance. This ensures that businesses that want to break into the Canadian or localised Vancouver market have the knowledge, skills and resources they need to develop sector-leading campaigns that deliver measurable returns.

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Vancouver Advertising Formats

Outdoor Advertising in Vancouver

Billboards and out-of-home advertising placements are very effective in Vancouver and are often positioned in areas with consistent pedestrian traffic and commuter flows. Downtown Vancouver is a primary hub for outdoor promotions, with locations like Granville Street, Burrard Street and Georgia Street often the most sought-after.
Outdoor campaigns and large-format displays are also commonly displayed along the city’s major routes, including the Lions Gate Bridge and Cambie Street, offering exposure to professionals travelling into and out of the city.

Billboard Advertising
Digital Billboard Advertising

Dynamic digital screens have become prevalent throughout Vancouver’s entertainment and commercial districts, featuring interactive, high-resolution displays that promise more engaging advertising opportunities. Screens can deliver time-based messaging and swap out creatives based on factors like the weather for improved relevance.
These contemporary billboards are concentrated in areas such as Yaletown, Gastown and the Entertainment District, where younger audiences, nightlight visitors and urban professionals are the primary viewer demographic.

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Transport Advertising in Vancouver

As in most notable Canadian cities, public transport plays a big role in daily life in Vancouver, with the SkyTrain network connecting areas across Metro Vancouver. They include Downtown, Burnaby, and Richmond, offering extensive reach through advertising in stations and on board.
There are several additional opportunities, including bus advertising along TransLink routes and placements at the most-used transit locations, such as Waterfront Station and Commercial-Broadway Station. Both are among the busiest in Metro Vancouver, serving as the downtown termini for the Expo and Canadian Lines and as transfer points to the Expo and Millennium Lines, respectively.

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Vancouver Airport Advertising

Vancouver International Airport (YVR) is one of the busiest airports in Canada, handling more than 26 million passengers annually. It is a major gateway between North America and Asia and provides up to 200 flights a week to Toronto, Calgary and Edmonton, and 54 to Montreal.
Advertising within the airport provides brands with access to high-value and intentional audiences, from business professionals attending conferences and exhibitions to affluent consumers using first-class lounges and international visitors. Placements vary from large digital displays, brand installations, in-lounge ads and terminal-based promotions.

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Retail and Lifestyle Advertising

Vancouver’s consumer culture is well established, with numerous premium spaces for brand engagement. They include the CF Pacific Centre in Downtown Vancouver, Metropolis at Metrotown in Burnaby and Oakridge Park – all of which have multiple advertising opportunities and considerable daily footfall.
There are also higher-end retail areas such as Robson Street and Alberni Street, which are valuable for luxury brands and businesses that want to gain exposure to wealthy shoppers and international visitors.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Formula One Team - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

AI Technology - International Out-of-Home Campaign

More OOH Case Studies

Speak with our planning team today.

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👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“Vancouver is a small market geographically but a demanding one. The outdoor environment is exceptional, transit, street-level, and large-format all work well, but the audience is media-literate and responds poorly to campaigns that feel generic or imported.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

The Competition Act is a key piece of legislation that all businesses that decide to advertise in Vancouver, or anywhere in Canada, need to be conscious of.
It is reasonably comparable to the UK rules, while not being identical, and contains provisions around deceptive marketing techniques and the potential for making false representations.
There are also strict rules about greenwashing – or claims about environmental impacts – and regulations that apply to any form of promotion, competition or contest, given the relevance of federal lottery laws.
While all major Canadian cities have an appeal, the difference Vancouver offers is that its consumer base is among the most tech-savvy.
It is known for its world-class creative and film sectors – also referred to as Hollywood North – and for its hugely diverse demographics.
In fact, over half of the residents in the Vancouver metro area speak a language other than English at home, earning the city a reputation as a ‘global village’ where brand advertisers need to focus on culturally sensitive, inclusive campaigns that are often easy to translate into international markets.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”