International Advertising

Advertise in Israel

Billboard Advertising in Israel

Introduce Your Brand to Middle East Audiences With Advertising in Israel

One Day helps companies advertise in Israel through integrated international campaigns across digital billboards, transport networks, airports, retail destinations, and outdoor media placements in major cities such as Tel Aviv, Jerusalem, Haifa, and Beersheba.

Israel has become one of the most innovative and commercially active countries in the Middle East, presenting an opportunity for ambitious businesses and brands seeking to boost their international visibility.

A thriving technology sector, advanced infrastructure, and connected populations drive strong consumer spending in a modern advertising landscape that suits campaigns combining digital, outdoor, and transport media.

Major cities like Tel Aviv, Jerusalem, Haifa and Beersheba are often targeted, given their millions of residents, business travellers and tourists, with the latest data showing that over 36,000 visitors arrive in Israel every month and that 1.3 million visitors travelled to the country last year.

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Why Advertise in Israel?

Israel continues to experience recovery in international travel demand, particularly in business, religious, and cultural tourism, and its outdoor infrastructure is well-positioned to support high-impact campaigns.

This includes premium digital billboards in Tel Aviv’s financial centre and airport advertising at Ben Gurion International, exposing ads to local and global audiences. Benefits of Israeli advertising include:

Access to an educated, digitally connected population with above-average incomes.
Opportunities to advertise in densely populated areas such as Tel Aviv and Jerusalem.
The buoyant tourism industry, which ensures campaigns can be targeted towards international visitors, alongside business travellers and local consumers.
High use of public transport, especially within urban cities, ensuring transport advertising achieves a substantial daily reach.
Growing investment in digital marketing, supported by high usage of smartphones and online engagement.

The Israeli economy is one of the most digitally advanced, with reports showing that internet and social media use remain particularly high, offering brands a way to integrate outdoor and digital campaigns into connected, multi-platform advertising.

How One Day Agency can help.

One Day’s fully integrated approach to international marketing and advertising gives clients access to support with media planning, creatives, and marketing strategy in one place, helping them develop high-performing campaigns for circulation across Israel's most influential cities.

Brands looking to advertise in Israel or in the broader Middle East work with our in-house specialists to select advertising placements, from roadside displays to transport networks and airports, and ensure they have the data-backed insights and demographic-specific research they need to target each promotion carefully.

Our Work

Israel Advertising Formats

Digital Billboard Advertising

Interactive and engaging screens have become popular across Israel's largest cities, especially Tel Aviv. High-resolution LED displays dominate major commercial districts and entertainment venues, including the Menora Mivtachim Arena, a large sports and concert venue, and the Opera Tower.
Dynamic advertising attracts attention with visually immersive campaigns, sustains interest, and offers the opportunity to achieve millions of impressions a month, making it an ideal way to launch products, improve brand awareness, and promote events.

Billboard Advertising
Israel Outdoor Promotions

Out-of-home advertising remains an effective way to achieve mass visibility within densely populated urban areas. Traditional large-scale billboards, eyeline-level posters, roadside advertising, and even building wraps can place brands directly in front of commuters, pedestrians, tourists, and consumers.
High-traffic areas within Haifa, Jerusalem and Tel Aviv are often the most valuable, given the mix of retail businesses, tourism and nightlife, with brands choosing locations such as Ramat Gan, the intercity highways and the Central District in Tel Aviv.

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Transport Advertising in Israel

Public transport is heavily used in Israel, with substantial investments in mass transit systems, including the construction of the Tel Aviv light railway, with a single line that carries 240,000 people a day, and annual rail ridership of 62 million a year.
Businesses incorporate specific lines, routes and modes of transport into their campaigns to focus on services travelling to and from the largest city centres and commercial zones, to promote products and services to daily commuters, or to ensure ads are seen by younger demographics travelling to and from universities.

Our Work
Israel Airport Campaigns

Ben Gurion International handles over 18 million passengers a year – a 33% year-on-year increase – and it’s also the primary gateway into the country from around the world, catering to commercial travellers and frequent flyers, tourists and high-income audiences who utilise private and first-class lounges and connections.
Larger digital displays, advertising installations, placements around baggage claims, and terminal-wide branding offer a way to boost brand visibility among diverse audiences and reach both inbound and outbound travellers.

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Retail Advertising

Israel has no shortage of vast shopping malls, including the BIG Fashion Glilot near Tel Aviv, the Grand Canyon Beersheba and the Malcha Mall. These modern retail spaces provide a place-based advertising opportunity to align brands with entertainment venues, high-end brands or specific shopping malls.
Retail ads can directly influence purchasing decisions, link businesses with established luxury brands, and are especially effective for lifestyle, technology, fashion, and food and drink organisations wanting to engage with audiences close to the point of purchase.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Speak with our planning team today.

💻 By video call.

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📨 Send a message.

👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“Israel offers brands a unique mix of innovation, mobility, and international visibility. From digitally connected urban audiences in Tel Aviv to high-traffic transport and airport environments, the country creates opportunities for campaigns that feel modern, targeted, and globally relevant.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Advising in Israel is considered a beneficial destination for brand promotion due to several factors, including its advanced digital infrastructure, sustained consumer spending power, and a highly urbanised population.
The latter means that a smaller number of campaign placements in major cities can reach a considerable proportion of the target demographic.
There’s never one perfect place to advertise in Israel, because this will depend on factors like the campaign objectives and intended audience, but many brands concentrate on:
- High footfall commercial areas within Tel Aviv and Jerusalem
- Specific locations like larger shopping malls, sports stadiums and entertainment complexes
- City centres with denser pedestrian traffic and vehicles
However, brands seeking to attract younger audiences often choose placements in nightlife districts and near university campuses, whereas B2B firms and businesses advertising professional services see better performance with campaigns in financial quarters and transport hubs.
The Israeli population has a considerable use of mobile devices, social media platforms, and online services, and the strength of the tech infrastructure means that more brands are choosing to combine digital marketing with out-of-home placements and online media.
Outcomes mean that consumers might have more touchpoints with a business, begin to know and recognise brands they see on their devices and during daily routines, and are more likely to consider a new product or service when they come to make a buying decision.

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Our Work

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”